SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in. Need some inspiration?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

Hubspot

NOVEMBER 1, 2018

This is where the positioning statement comes to the rescue. Let's take a look at the elements of a positioning statement and learn how to create one. What is a positioning statement? Positioning statements are used to describe how your product or service fills a need of your target market or persona.

Positioning 97

Positioning Template Examples Amazon 97

SocialPilot

JANUARY 29, 2024

As per the recent study conducted by HubSpot, the average response rate of cold emails is only 1%. Demonstrating Genuine Interest and Value Every influencer understands that authenticity is the foundation of any positive relationship because they have been working all their life to build it. Humans learn from experimenting.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Sales Resume Examples. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. Obviously HubSpot felt the same. Chris Moore, channel account manager, HubSpot Cambridge.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. Here are two other essential stats from Hubspot : AI-driven automation can do everything from streamlining operations to sophisticated data analytics that provide impactful insights. AI is rapidly changing the marketing industry.

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 87% of marketers say that video has a director and positive impact on sales. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SmartBug Media

JANUARY 10, 2022

Lucky for marketers, HubSpot has an array of marketing automation features that allows you to not only keep track of these constant changes, but also to update them in real time. HubSpot also released custom reporting that allows you to capture the information you need in a variety of visuals. Navigate to your HubSpot Deals.

Hubspot 96

Hubspot Lead Ranking Sales Management Practices 96

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. Positioning. Let’s dive in. Segmentation.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Tomorrow People

APRIL 27, 2021

In a moment, I'll share a few examples of sharp thinking that – for me – breaks through the clutter. Here are a few examples: 1. As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams. So, why has thought leadership been deprioritized, again?

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Hubspot

JANUARY 7, 2024

Overly enthusiastic language Part of a salesperson’s job is to stay positive. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales. Filler words The opening sentences of this post are full of unnecessary filler words: “um,” “like,” “well,” “maybe,” “I think.”

Hubspot 79

Hubspot Work Management Marketing Prospects Marketing Management 79

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. For example, this guide about the best adjustable beds indicates that it has been fact-checked by a physical therapist and written by a certified sleep science coach.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Hubspot

APRIL 15, 2021

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. Below I'll highlight four common brand awareness tactics and offer a few actual examples. Below I'll highlight two examples of rooms I've seen. Below are two recent fireside chat examples: Coinbase.

Examples 101

Examples Brand Identity Branding Work Management 101

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A HubSpot does seem to be working on that.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. There are a few things you can do to land this prized position. For example, in a blog post, the search query should appear as a header (e.g.,

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

AUGUST 3, 2023

How to Sell AI Products in a Competitive Market Now we know some of the major challenges that you need to overcome, let’s look at how some brands and experts are positioning their AI. It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Customer Experience Matrix

APRIL 15, 2024

This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum. Standard data access languages like SQL are another example.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. The Top 7 Digital Marketing Examples Make life easy for yourself by following models of what works.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. For example, someone may have an easier time digesting your content when they can see visual examples. The image below is a pie chart that was created using HubSpot reports.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Vision Edge Marketing

APRIL 11, 2023

HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals. Keep the Brand Authenticity Spotlight on All Messaging and Positioning The implications of having an authentic brand are significant when it comes to messaging and positioning.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Optinmonster

JUNE 26, 2023

In this article, we’ll go through the most effective examples of marketing automation workflows. Marketing automation workflows usually happen inside an email service provider (ESP) like Mailchimp or a customer relationship management (CRM) software like Hubspot. You’ll learn what each workflow is and how to set it up.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust. Source: EndeavorCreative.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

Hubspot

APRIL 8, 2020

At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. 3 Skills People Managers Must Master, According to HubSpot Employees. Nothing is more important for employee retention than good people management.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

Hubspot

MARCH 23, 2020

Here, let's explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. Examples of Virtual Conferences. HubSpot's Partner Day. On April 7-8, HubSpot will launch its own virtual Partner Day.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Webbiquity

APRIL 19, 2022

Aura is a good example of community building with their Facebook group. You want them to appeal to the majority of your target audience, whether by the position they hold, the size of their business, or the kinds of issues they have solved. Optimal Workshop is a good example of the kind of layout and structure to aim for.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Hubspot

JANUARY 16, 2020

When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. For example, you might ask yourself, "Am I missing something important?"

Hubspot 99

Hubspot Work Management Wiki Paid Search Agency 99

Hubspot

APRIL 20, 2020

When Popeyes' chicken sandwich appeared on menus, what ensued was a slew of positive tweets, which escalated into a phenomenon. But that's just my favorite example. Let's take a look at the favorites of HubSpot content marketers. pic.twitter.com/JDxyCIv0zz — Popeyes Chicken (@PopeyesChicken). October 28, 2019.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Hubspot

NOVEMBER 11, 2020

That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Beautiful Blog Examples to Inspire You. 17 Inspiring Examples of Beautiful Blog Homepage Design. Check 'em out, below. Help Scout. Microsoft Stories. Design Milk. Webdesigner Depot. Pixelgrade.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Hubspot

DECEMBER 12, 2019

There is no company better positioned to digest massive amounts of audio data than Google. In the example below, you can see a mix of shows that either including something about home building in the show, or in the episode title. In terms of real estate, both these carousels occupy top positions in the SERPs.

Hubspot 99

Hubspot SEO Design SERP 99