KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. Your event is not a one-time event.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? You begin to question your marketing abilities. But, first of all, why even bother with Facebook? Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Marketing Insider Group

JUNE 29, 2020

Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections. With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

Facebook 105

Facebook Social Networks Display Guidelines 105

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Hubspot

SEPTEMBER 27, 2019

Setting up events on Facebook is a fairly straightforward process. To go from zero to a fully-operational event page can take minutes. It’s like a breath of fresh air to see that event go live on news feeds and mobile devices alike. How to Create an Event. Private events are only visible to you and the guest list.

Facebook 69

Facebook Best Practices Mobile Advertising Display 69

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Facebook 116

Facebook Privacy Lead Scoring Lead Ranking 116

Biznology

AUGUST 6, 2018

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features.

Facebook 112

Facebook Features Planning Advertisements 112

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. Events Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups. Promote events.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Social Media 115

Social Media Media SWOT Guidelines 115

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech Advisor

JANUARY 23, 2020

Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. ” Providing unforgettable brand experiences with engaging storytelling, will define how brands will formulate their marketing strategy. Lessons to Learn From Experiential Marketing Examples.

Examples 123

Examples Best Practices Paid Search Agency Advertising Agencies 123

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. Why use Facebook Lookalike Audiences versus other ad formats? Don’t we all. The result? Good question.

Facebook 119

Facebook Paid Search Agency Ads Optimization 119