Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.

Buzz 99

Buzz Event Marketing Webcast Lead Scoring 99

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 73

Event Marketing Tools Best Practices Paid Search Agency 73

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. Read: B2B and B2C Email Marketing: Insights for Success in the Inbox and Beyond.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

Lead Scoring 129

Lead Scoring Lead Ranking Top of Funnel Budget Programs 129

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Marketing Insider Group

APRIL 28, 2021

Relevancy: If I were suddenly to veer off and write an article about baseball, it wouldn’t be relevant to my audience or the rest of my website – unless I could tie it back to content marketing with a clever analogy. It’s those evergreen posts with lasting power that could use a fresh coat of paint as well. New content, too, helps.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Navigate the Channel

AUGUST 10, 2017

You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking event. Click “Personalize Invitation” and write a brief message in the text box before sending your connection request.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. The first stage of creating great thought leadership content is choosing the right topics to write about. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Martech

AUGUST 29, 2023

He writes it for people “who are interested in digital analytics but do not know how to code.” Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Martech

AUGUST 9, 2023

LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I had been researching a brand for a case study I was writing. Get the daily newsletter digital marketers rely on. Challenging thoughts from marketing strategist Kathleen Schaub. Editorial Director.

Terms and Conditions 95

Terms and Conditions Case Study Case Studies Trigger Marketing 95

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Zoominfo

APRIL 23, 2019

Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Be visible online – write blogs!

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

APRIL 4, 2019

You don’t have to write everything. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Martech

APRIL 10, 2024

This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more LinkedIn: Ali Schwanke (13K followers) X/Twitter: Ali Schwanke (6K followers) Dharmesh Shah The founder and CTO of Hubspot, Dharmesh is the voice of CRM.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. " So does writing a book help you lead generation?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. and receiving feedback on those posts will benefit both the attendees and the event organizers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Heinz Marketing

JULY 22, 2021

Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Take into consideration how many resources you have on deck to develop individual strategy briefs, write copy, and build and test in any tools beforehand. Retargeting.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Martech

JANUARY 24, 2024

“I signed up for about six different online courses on how to write a book, how to edit a book, how to market a book and how to get Amazon to bless your book. Asked to identify their biggest pain-points in writing a book, maybe 100 audience members would respond. . “I took a break,” said Narayan.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Onalytica B2B

NOVEMBER 22, 2018

Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case. Writing down your influencer strategy increases your chances of success.

Planning 266

Planning Tips Top of Funnel Work Management 266

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

markempa

JUNE 7, 2005

« Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness | Main | Glad to be back » Lead generation Blog on book writing break Im heading to a cabin (in the Minnesota wilderness) to unplug and focus on writing my book manuscript. Ill be back next week. Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

JULY 29, 2021

With a little help from Solis’ writings and teachings, you’ll move the needle on customer trust and retention. Sought after by some of the biggest brands and celebs the world over as a CX speaker and expert, Solis’ concepts can revolutionize your culture. As we’ve all learned, business culture and disruption has a major effect on CX.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. This is an incredibly important time for marketers to step up to the challenge.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

nDash

FEBRUARY 1, 2022

I was producing, reporting, pitching, writing, editing, shooting all my own video news feature stories there. We’re all ambitious go-getters, so we’re working hard and partnering with the wider marketing team and beyond to achieve a lot with a few people. So, that’s a cornerstone of both content and event marketing.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

6sense

DECEMBER 8, 2021

If you invite them to a beach-themed event, for example, mail them a pair of branded sunglasses. So is everything else about event marketing right now. I really can’t wait to see what field marketers create in the post-event space — it promises so much more! Field Marketers Write The Playbook Now.

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62