Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

JULY 29, 2021

She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. The challenge is to create those 1:1 touchpoints with potential customers in unique ways.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. The challenge is to create those 1:1 touchpoints with potential customers in unique ways.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Marketing Insider Group

OCTOBER 27, 2020

The content should align with the event and can be used as a follow-up touchpoint with your attendees. Post-event Premium Offer. It’s a way of surprising your audience after they might have thought that they have experienced it all. Give attendees a premium offer as appreciation for their attendance.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 92

Examples Brand Identity Branding Banners 92

ClearVoice

AUGUST 12, 2019

By personalizing your print newsletters, you can keep your prospects, leads and customer base up to date on company news, events and even sales and promotions. Event marketing. Although loyalty marketing strategies are super effective, customers can easily forget about their rewards or points balance.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale. Budget reallocation recommendations.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Martech

MAY 18, 2023

In addition, look at the number of touchpoints and post-event activity that occurred, including how many attendees engaged with you online before the event, visited your website after the event, scheduled a meeting, watched a video or downloaded a thought leadership piece. This helps with your ROI.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 101

Martech

OCTOBER 4, 2022

Dig deeper: What is a digital events platform and how can it help you? Here’s how marketers can mine valuable insights when they play to the strengths of online events. Finding the right data from online events. Registration. When attendees register, they can provide firmographic and demographic data.

Top of Funnel 113

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 113

6sense

JANUARY 26, 2022

Here’s more of what Paige had to say about her transition from field and content marketer to sales rep … and the positive experiences as a BDR that motivated her to move up in her career and become an AE. Paige: I spent about four years in event marketing and was laid off due to COVID. 6sense: How did you get into sales?

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

SmartBug Media

OCTOBER 9, 2020

Success means automatically moving people between touchpoints, tracking which touchpoints mattered, and saving yourself time. From the customer’s experience, a webinar is all about great content and interaction. On the back end, success is content agnostic. Anything you build should be set up correctly and something that you can reuse.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? With the rise of digital marketing channels, consumers have become inundated with emails, eBooks, and social ads. Leveraging your ABM strategy for event marketing.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Webbiquity

APRIL 19, 2018

Your event staff will be the first touchpoint for your prospects. On a similar note, make sure that you have enough staff at your event. With so much going on at a tradeshow, booth managers may forget to properly prepare their staff. This is particularly the case if you’re using employees who don’t work in sales roles.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

sagefrog

NOVEMBER 14, 2023

Digital Ads Expand your reach across the digital landscape to engage potential customers at multiple touchpoints. Optimize with an Omnichannel Approach In today’s fragmented digital landscape, potential clients interact with brands through multiple touchpoints—social media, email, webinars, and more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI.

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Martech

JULY 28, 2021

From a sales mindset, a lot of it is in order to evaluate effectiveness of contact on actual touchpoints,” he said. From a marketing perspective, we all have the responsibility for customer experience. Sales is much more focused on once the contact is established, making the most of that relationship going forward.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

SpotMe Blog

APRIL 28, 2022

When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Manage attendee registration and event logistics. Engage attendees with targeted event marketing communications. Entertainment and Sports Events. Design email invitations and registration pages.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Bluetext

MAY 5, 2023

should all be added to the list of touchpoints. Ensuring each of these touchpoints is taken care of prior to your brand launch means minimizing confusion for your key audiences and the market at large. Your website, building signage, virtual backgrounds, mugs, business cards, ad campaigns, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

SmarkLabs

NOVEMBER 18, 2019

HubSpot refers to demand gen programs as touchpoints throughout the conversion optimization and sales cycles. Webinars and event marketing are increasingly popular ways to bring awareness to your brand while engaging directly with consumers. There isn’t a set “demand generation” spot on the sales funnel. All about the content.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Engagio

NOVEMBER 19, 2018

The touchpoints we use can be anything include advertising, events, marketing emails, driving inbound traffic to our landing pages, outbound calls and email, voicemails, social interactions, engaging through our partners and partner marketing programs. But to get there we must first look to create awareness.

Budget Programs 48

Budget Programs Account Based Marketing ABM Optimization 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. It’s important to go to your prospect’s preferred channel. Make It Easy.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Attendify

FEBRUARY 10, 2020

I mean, do you really want potential attendees of your wellness event receiving pop-up ads for the local mac n’ cheese festival? Event registration platforms that are specifically designed to help increase attendee conversions plus-size your event marketing efforts. Maximize your event marketing goals.

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

Attendify

MARCH 2, 2021

Online events are much more conducive to these kinds of analyses than in-person events; due to their inherent digital format, it’s significantly easier to keep track of attendee touchpoints and activities during a virtual event. As it stands, 72% of consumers will only be interested in content if it is personalized.

ROI 50

ROI Work Management Marketing Management Comparison 50

Attendify

JUNE 17, 2021

Instead of just relying on one annual event, using the digital event tools and technologies at your disposal creates a stronger, more invested community. Our experts suggest planning digital follow-up events, or even pre-recorded sessions or content, so you’re increasing event community touchpoints throughout the year.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Get the daily newsletter digital marketers rely on. How event marketing technology can help engage audiences. So, you have an ongoing touchpoint opportunity.”

Lead Scoring 119

Lead Scoring Lead Ranking Touchpoints Conference 119

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Magisto

MARCH 31, 2019

Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. There are multiple touchpoints to help you convert your audience. Before we get into video and the best touchpoints out there, you must follow one imperative golden rule – understand your product-market fit.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Even when everything was analog, Nielsen set-top boxes and Arbitron radio diaries — panel and survey data — provided insight.

Marketing Attribution 135

Marketing Attribution Marketing Automation Services Marketing Management Budget Programs 135