Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Ask Your Guest Speakers to Contribute to Your Content Marketing Efforts.

Best Practices 269

Best Practices Content Social Media Planning 269

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. How can it generate more money for their business?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

DiscoverOrg

MARCH 25, 2019

Knowing the physical location of your prospect is key to your marketing and sales efforts. But as new generations reshape the workforce, the concept of physical location is more fluid than ever. Location-based event marketing. A marketing use case for location data: The Great Pie Bake-off. Salesforce users, and 3.)

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

FEBRUARY 22, 2022

Read next: How to decide if you need an account-based marketing platform. Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization. Get the daily newsletter digital marketers rely on. Why we care.

Account Based Marketing 93

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 93

Marketing Insider Group

APRIL 19, 2021

As you incorporate virtual networking opportunities into your event plans, be sure to promote the opportunity as well. Quick Takeaways: Here are some tips to consider to prepare attendees for an engaging networking experience at your virtual event. Create Users Profiles and Directory. Create User Profiles and Directory.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. Exhibitors must offer more than routine presentations.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Launch Marketing

FEBRUARY 14, 2024

In MedTech, product end users, healthcare professionals and stakeholders are who form the organization. For product end users, focus on ways your product solves their key pain points, highlighting key benefits. For product end users, focus on ways your product solves their key pain points, highlighting key benefits.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

NOVEMBER 25, 2022

These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SpotMe Blog

JULY 25, 2021

Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park. Why Hybrid Events Matter. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SnapApp

NOVEMBER 15, 2018

Because events provide marketers with the opportunity to get highly personal, one-on-one time with potential customers, making it easier to strike connections and get prospects into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Valasys

FEBRUARY 13, 2020

This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. Give the power to your customers.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Create Phase One Assets. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Marketing Insider Group

MAY 26, 2020

Companies need to be open to new ways to marketing and selling rather than jump to the “Oh that will never work” reaction to new concepts and ideas that can help them on digital platforms. So B2B marketers need to provide a “different” digital experience with content that is trusted, authentic, relevant and useful.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

BenchmarkONE

OCTOBER 6, 2020

Attracting new customers can also help in keeping you focused and generate more revenue for the organization. If revenue is getting stagnant or slowing down, you’ll have to look for new and innovative ways to promote your business and attract new customers. There are certain lead generation mistakes entrepreneurs need to avoid as well.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Rev

JANUARY 11, 2023

15 B2B marketing tactics to find new customers and increase sales Now that you’ve refined your ICP and messaging, let’s dive into some specific tactics for generating leads and increasing sales from new customers. #1 For lead generation, you can start by joining Subreddits related to your industry or offering.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SpotMe Blog

JUNE 28, 2023

For in-person events, like Boomset, Whova offers features like check-in, name badge creation, agenda management, attendee networking, and sponsor promotion, to name just a few.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Panic starts to set in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance. Taps into Innate Desire to Win: People love to win.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. toothpaste, shaving cream, etc.)

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Brandpoint

OCTOBER 28, 2019

According to Content Marketing Institute’s 2019 B2B Report , 90% of successful B2B content marketers prioritize the audience’s information needs over promotional messages. User and search intent. User-generated content. ” [Read More: 4 Major Benefits of User-Generated Content].

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

DiscoverOrg

FEBRUARY 13, 2019

Location data for marketing campaigns. Sales often uses Location data for territory planning, but Marketers love Location data because it has so many use cases: be more targeted with event promotion (like the Dreamforce happy hour example above). These are just a few combinations our Marketing team uses.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Valasys

APRIL 22, 2020

Pro-tip: An impactful way to use community hashtags for branding is choosing the same from user-generated content (UGC). User-generated content in community hashtags is largely approved of and adopted by the audiences. Event hashtags compel users to sign up and create conversions around an event.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Valasys

DECEMBER 16, 2019

This fetches the marketers a positive ROI from their marketing endeavors after a while. Coming up with the best B2B SaaS Facebook ads is a constant challenge for SaaS marketers. billion monthly active users as of the third quarter of 2019 & has emerged as the biggest social network worldwide.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59