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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important.

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). write, speak, publish, and promote ) Benefit from the Halo Effect. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). write, speak, publish, and promote ) Benefit from the Halo Effect.

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B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. As an expert, people and companies will seek you out when they have problems.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Tips on how to effectively promote your events.

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. What Engagement Marketing Is Not.

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