Adobe Experience Cloud Blog

MARCH 17, 2015

Because it was so close to the event, we decided that it was wise to cover all the bases and solicit executive support for our decision. Inform Your Stakeholders : We contacted all of our event stakeholders to share the news immediately, including our co-sponsors, staff and presenters. Event Marketing b2b Consumer'

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

BDB

JANUARY 12, 2024

More connections, more exposure opportunities that drive innovation Enabling both in-person and virtual event participation allows B2B food and nutrition brands to significantly widen reach among target audiences worldwide. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Infrastructure.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sword and the Script | B2B

NOVEMBER 24, 2020

The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Third, some 38% of respondents said they “are most challenged by not knowing what content from an event resonated with attendees.” Keep the momentum post-event.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. Our ROI analysis looks like this: . .

ROI 50

ROI Paid Content Social Marketing Webcast 50

Martech Advisor

JANUARY 22, 2020

Run social media campaigns to promote the downloadable content. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. A drip campaign is an automated sequence of emails triggered after a specific event. Ace Your Promotion Game. Collaborate With Brands.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Lower resource commitment.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65