PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

SmartBug Media

JULY 13, 2021

During your persona development, it will also be important to build a strong understanding of the ways your target audience prefers to absorb information. When planning your virtual event, you should consider what you know about your audience to determine the length of the virtual event, how and where it is promoted, and what is discussed.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Indeed, the group surveyed felt they were less effective at executing hybrid events than in-person, virtual or webinars. Virtual is here to stay.

Webinar Metrics 84

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 84

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. The buyer orientation has changed.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Sell the Offer, Not the Product. *

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Sell the Event. All concrete reasons why this particular GDPR Webinar is worth my time.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

SpotMe Blog

JUNE 29, 2022

A hybrid event combines in-person sessions and virtual sessions but takes the virtual session to a new, interactive level to help increase engagement through: . Asking questions during the event. Conducting live polls. Why should enterprise companies host a hybrid event? Benefit #2: Increase s event engagement and reach.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Martech

MAY 18, 2023

Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success. Who is your target audience?

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Expand your webinar and podcast programs.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

SpotMe Blog

JUNE 28, 2023

With SpotMe’s event platform, you can skyrocket engagement at any event format – in-person, virtual , or hybrid , making it stand out from Boomset and any other Boomset competitors. Hubilo enables live streaming of sessions, real-time engagement through polls, Q&As, and chats, and virtual networking opportunities.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. Yes, the day of the event.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Heinz Marketing

MARCH 24, 2021

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. Most event organizers provide a sample promo kit and it’s up to you to do the rest.

Promotion 94

Promotion Banners Ad Exchange Opt-out 94

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. What’s the secret to an effective Webinar invitation? • Thursday, June 16, 2011.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

SpotMe Blog

JUNE 2, 2021

B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. But first, a quick overview of why video event marketing is so useful in the first place.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Webbiquity

SEPTEMBER 12, 2023

In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Half of all event organizers plan at least 11 total events per year.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. What are some exciting/interesting elements I can promote to build excitement?

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. What are some exciting/interesting elements I can promote to build excitement?

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Vision6

JANUARY 16, 2023

Looking to grow your marketing strategy effectively? So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Reminders about upcoming events or sales.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. In my experience, webinars have become a more and more powerful lead qualifier.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

GreenRope

APRIL 29, 2021

With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Martech

FEBRUARY 22, 2022

Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level. These moves could give events an even more central place in B2B marketers’ strategies.

Account Based Marketing 83

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 83

Bluetext

NOVEMBER 4, 2020

So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. According to ON24 , at the onset of COVID-19 webinar usage jumped up by more than 330% as a result of the work from home shift. Six months later and webinars are the new normal. Timing is Everything.

Webinar Metrics 26

Webinar Metrics Paid Search Agency Advertising Agencies Advertising Mediums 26

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Are you going to be hosting regular webinars?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Interact with Your Audience.

Planning 100

Planning Content Marketing Generation Content 100