Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Webbiquity

SEPTEMBER 12, 2023

The four biggest budget items for in-person B2B events are: Marketing (25%); Catering (21%); Venue (19%); and Software (14%). 43% of organizers say their biggest or second-biggest challenges is fitting events into the overall marketing plans—aligning event strategy with overall marketing strategy.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

APRIL 4, 2019

B2B marketers have to evolve fairly dramatically to achieve these benefits, however. They’ll need to develop a digital marketing infrastructure and a marketing plan. Promote the content. This is the most valuable audience a brand can have. Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

MAY 17, 2021

Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Content Engagement Strategy. Event Networking Strategy. Event Sponsorship and Revenue Strategy. Event Follow-up Strategy. Event Promotion Strategy.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

SpotMe Blog

JULY 25, 2021

Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park. Why Hybrid Events Matter. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

APRIL 12, 2021

It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%. Image source.

Examples 95

Examples Brand Identity Branding Banners 95

Hubspot

SEPTEMBER 8, 2011

Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing. On average, companies use 5 different methods of event promotion. Email is the most widely used event promotional channel.

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. What support does sales want from marketing (either content or physical collateral)?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

BenchmarkONE

OCTOBER 6, 2020

If revenue is getting stagnant or slowing down, you’ll have to look for new and innovative ways to promote your business and attract new customers. This marketing tactic is of utmost importance today than ever before, considering the improved innovations in ad blockers. SEO is integral to the success of any inbound marketing plan.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

TrustRadius Marketing

SEPTEMBER 5, 2018

A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. such, KPIs should span as granular and broad as needed.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. Event Marketing. Events are an excellent way to spread the word firsthand on your upcoming product launch.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting.

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

TrustRadius Marketing

OCTOBER 1, 2018

The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Recent articles include tips on how to promote your business on Youtube, how to optimize using Google’s new search console , improvements for mobile conversion rate and more. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Outgrow

OCTOBER 20, 2022

But honestly, when one really thinks about it, the purging that the events industry underwent might have been a blessing in disguise because it helped get rid of the bad and exploitative players. And this weeding out of the exploitative players has left enough space for new players to enter the market. . Let’s dive in!

Conference 52

Conference Planning Outgrow Work Management 52

SpotMe Blog

JUNE 2, 2021

Another benefit of hybrid and virtual events is that everything can be recorded. Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished. Every event needs to set up its KPIs and goals ahead of the event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Planning 254

Planning Campaigns Advertising Agencies Paid Search Agency 254

TrustRadius Marketing

OCTOBER 1, 2018

The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Recent articles include tips on how to promote your business on Youtube, how to optimize using Google’s new search console , improvements for mobile conversion rate and more. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48