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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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This week’s roundup of the latest AI martech products and news

Martech

Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses.

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A Conclusive GDPR Checklist: What Marketers Need to Know

Smarte

In this era of marketing, data is always at the core of everything, and data is available in plenty. Data is being collected at an incredibly fast pace. All of this data can be used for targeted marketing practices. But, there have to be some measures put in place to prevent misuse of this personal data.

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How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Yet, one of the biggest threats to intellectual property (IP) rights arises from inputting data into AI tools without realizing the consequences, as a Samsung employee realized only too late.

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A Privacy Shield Update from SharpSpring

Sharpspring

Recently, the Court of Justice of the European Union (CJEU) invalidated the prior decision of the European Commission which had ruled that the EU-US Privacy Shield program ensured an adequate level of protection for the transfer of personal data out of the EU for processing in the United States.

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Update: EU Standard Contractual Clauses

DotDigital

On Friday 4th June 2021, the European Commission published finalized versions of new Standard Contractual Clauses (SCCs). . Your data and dotdigital. What are Standard Contractual Clauses? What has happened? The SCCs have been discussed and much anticipated (by privacy practitioners at least) for some time.

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The Business Case For Data Privacy

The Customer

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. The data collected via customer’s phones was regulated personal data under GDPR. But how directly involved should a CEO be in data-privacy? The answer is ‘very.’

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