Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Martech
SEPTEMBER 30, 2022
Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. This doesn’t mean ignoring marketing’s role as a short term sales booster. Let go of cause and effect.
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