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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. This doesn’t mean ignoring marketing’s role as a short term sales booster. Let go of cause and effect.

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Unlocking Business Insights: The Benefits of Working with a Power BI Consultant

Valasys

This enables faster decision-making and a more agile response to changing market conditions. Enhanced Data Governance and Security Data governance and security are top priorities for businesses, especially when dealing with sensitive or confidential information.

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How Public Sector Organizations Will Transform in 2022

Salesforce Marketing Cloud

When these organizations make decisions, they affect the trajectory of global economies and health initiatives, environment sustainability, equity practices, data privacy standards, and a host of other impact areas. Making investments in these areas will yield long-term benefits like a workforce with higher morale — and a desire to stay.

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. Accountability and governance Your corporate AI use policy must clearly describe the roles and responsibilities of individuals or teams entrusted with AI governance and accountability in the company.

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Investment Strategies During a Recession: Navigating Uncertainty for Financial Success

flux.la

During these times, it is crucial to have a well-thought-out investment strategy that takes into account the unique characteristics and dynamics of a recessionary environment. Long-Term Perspective: Recessions are temporary periods within the broader economic cycle. Staying Informed and Adapting to Changing Conditions: A.

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Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders. Those who get it right have a chance at building a sustainable recovery.

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Why Now is the Time for ABM

Strategic-IC

We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. While many organisations may delay purchase decisions over the coming months they will continue to assess vendors and prepare for when “normal working conditions” return.