Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%).

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

JULY 31, 2018

For instance, a paper supply company with headquarters in Boston that ships nationwide should be optimizing for “bulk copy paper” as well as a term like, “bulk copy paper Boston.” According to eMarketer , 84 percent of millennials working in B2B believe that their smartphone is essential to their work.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Walker Sands

OCTOBER 24, 2018

According to a recent report from eMarketer , while 86 perfect of B2B marketers have a content marketing strategy, only 11 percent describe their strategy as being “very effective.”. Are you struggling to create strategic content that gets real results for your B2B brand? You’re not alone.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. Source: eMarketer. Source: We Are Social ; eMarketer.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Stephanie Tilton. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Howard Sewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Webbiquity

JUNE 16, 2015

– Case studies (65%). – White papers and research reports (59%). eMarketer ). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Write case studies, eBooks, white papers, etc. I love @NASCAR, @driveSRT, MOPAR & rock music.” Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

NetLine

DECEMBER 11, 2020

Before we can rip open the wrapping paper, we have to position it under the tree just so. According to research from emarketer , total retail sales will drop 10.5% All of this real-time data is reflected in the tool and is ready to start slicing and dicing with you. What’s on B2B Retailers Wish Lists for Holiday 2020.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee's Tip. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Outgrow

MAY 5, 2021

E-commerce Marketing Case Study. eMarketer estimates that adults will be using apps nearly 90% of the time moving forward. They can be affixed almost anywhere, in paper or digitally, and can make various aspects of mobile shopping extremely efficient and easy for your customers. . Sisu is a real estate mortgage brand.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! A study from Marketing Outlook states over half of CMOs say their top challenge is quantifying and measuring the value of marketing programs and their investments. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. Maria Pergolino's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

B2B Marketing Directions

AUGUST 12, 2018

eMarketer recently estimated that U.S. Written Content Still Matters The reality is, written content remains a highly effective B2B marketing tool, and numerous studies have shown that a large majority of B2B buyers still prefer written content for many purposes. adults now spend over an hour per day watching videos on digital devices.

B2B Marketing 40

B2B Marketing B2B Content Emarketing 40

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee's Tip. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Moz

NOVEMBER 16, 2020

According to eMarketer , $47.33 A follow-up study from Nielsen revealed that these moments occurred most often as we were on our way to bed or just waking up, taking a work break, or using the restroom. There was a whole lot of uncertainty this past March, and as a result, many companies pumped the advertising breaks. growth spurt.

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” The move would add one more video viewing service to the mix, competing with both ad-free and ad-supported services.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. Jacksonville Beach, FL – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Industrial Marketing Today

DECEMBER 7, 2010

It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.”

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). The most popular type of content: white papers, read by 88% of buyers. eMarketer ). .” Another 20% of both groups say they use social media, but in an ad hoc manner. Need more evidence that measuring social media ROI is hard?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. New Ebook: Top 5 Mobile Marketing Case Studies.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100