How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Email Marketing To Protect Against Spam. Email Automation.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Maybe your re-permissioning emails as part of GDPR compliance are still a work in progress.

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Email Open Rates Best Practices

SendX

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails.

The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

B2B Email Marketing: Don’t make opting out so hard

Brainrider

Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. Making opt-out difficult by hiding the link at the bottom of emails, or not having email preferences accessible on your site, has repercussions. You will increase spam report incidents.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore.

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Should the time period to process unsubscribe or opt-out requests be shortened? Are there now additional email activities or practices that should be considered violations?

The Ultimate Guide to List-Unsubscribe

Litmus

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. iOS Mail includes a more prominent unsubscribe banner at the very top of an email.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company.

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The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

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7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! This totally upends my email marketing structure! Smart companies don’t spam people’s email inboxes. It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Fast Email List Growth B). Low Email List Churn C).

What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It The law makes no exception for business-to-business email."

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Let’s take a look at each country’s relevant laws, and highlight what email marketers need to know to comply with them.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. What an Email Blacklist Is. Proofpoint’s Spam and Open Relay Blocking System (SORBS).

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. It also ensures you have a lower spam rate.

Optimize Content for Email Deliverability

Marketing Action

A marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Positini : This is also a server-side spam filter, now owned by Google.

Email and Spam – The Two That Shouldn’t Tango

Marketo

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. 4 Email Marketing Best Practices to Spam-Proof Your Content. by Ravali Ravulapati.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation. Email services like Google, Yahoo!,

SharpSpring Guide to Understanding Email Metrics

Sharpspring

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. Spam Trap. A hard bounce is what happens when you send email to an inactive address.

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Make it opt-in, not opt-out.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).

CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. That’s a confirmed opt-in kind of relationship. Deliverability Email Marketing

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Marketers switch email service providers (ESPs) for various reasons. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. At Act-On, we classify suppression lists into: opt outs. spam complaints.

Frequently Asked Questions about Email Deliverability

Marketing Action

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? Q: What is a spam trap?

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. Make it opt-in, not opt-out.

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