ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Optinmonster

NOVEMBER 20, 2019

Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Or even worse, be marked as spam!

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I prodded David further, and soon uncovered three of his best emails. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Nurture new leads?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

NuSpark Consulting

JUNE 10, 2015

Working with an agency to generate leads is one of the best things you need to do. When it comes to email marketing, it is a must that you plan your delivery frequency but ensure that you are consistent. If you want subscribers to hear from you monthly, it is prudent that you send them an email. Avoid over communicating.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Are you in business to get more opens and clicks? So, what’s stopping you from communicating more often?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

The Point

MARCH 1, 2011

We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? •

Open Rate 100

Open Rate Email Marketing Lead Ranking Tips 100

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. How will it work?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

SendX

NOVEMBER 8, 2019

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. Just how important is the subject line? I know I don’t.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Litmus

JANUARY 25, 2022

Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% Influitive.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. The Impact of Email Marketing As a marketer, it’s your responsibility to engage with customers in the channels they are in most often.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. Email Marketing with Tangible Results. It’s also a major revenue driver for e-commerce businesses.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107