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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Query efficiency” is a high-level measure of search intent. And that begins with sharp, flexible PPC strategies.

PPC 281
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Insiders

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. Higher-ups want us to do more with less (efficiency). Technology is great at automation and efficiency. Here’s why.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. There is certainly a great need to get key stories, presentations, objection handling, technical explanations and other important “messages” delivered effectively. What Are We Coaching For? They lack data.

B2B Sales 172
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Guest post by Nina Petrov.

eCommerce 294
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A Proven Guide to Recruiting Passive Candidates

However, it's not efficient or cost-effective to be in the active recruitment mode all the time. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Effectively manage and track sales activities. Join us for the fifth fantastic episode of our Salesforce efficiency webinar series! Present accurate sales metrics to executives and board members.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned. Join us for the fourth amazing episode in our Salesforce efficiency series! This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective? Have you held back on doing webinars because of the level of effort required?

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. This will be an interactive session!

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6 Steps to Optimize Your Media Buys

As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. Ways to be more efficient and drive growth from every investment. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. Find out more today!