Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

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Hubspot

AUGUST 3, 2023

How to Sell AI Products in a Competitive Market Now we know some of the major challenges that you need to overcome, let’s look at how some brands and experts are positioning their AI. It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do.

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Marketing AI Hubspot Product Tips 59

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. HubSpot's Co-marketing Campaign.

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Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Demonstrating Authority and Expertise.

Ad Building 345

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SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

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Hubspot

OCTOBER 13, 2020

Below, let's learn HubSpot sales managers' top tips for training your SDR team. Brian Bennett, a sales manager at HubSpot, says, "Plan where you want to go and what you want to achieve, and then work backward. Fiorella Cardenas, a sales manager at HubSpot, says, "Make sure your team knows you're checking in, not checking up.

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Martech

NOVEMBER 30, 2023

The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. TinyTake Engage. TinyTake Innovate.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Communities 106

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. Atwood wanted to turn her background in education into a lucrative career in sales. Obviously HubSpot felt the same.

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Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

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Hubspot

DECEMBER 12, 2019

There is no company better positioned to digest massive amounts of audio data than Google. In terms of real estate, both these carousels occupy top positions in the SERPs. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.".

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Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Users will be able to leverage HubSpot AI to set up automated data correction processes.

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B2B Marketing Work Management Marketing Management Peer-to-peer 117

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

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Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. The consistent delivery of valuable insights not only educates customers but can also foster a community to amplify the brand’s trustworthiness. What is thought leadership again? In your inbox.

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Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. At HubSpot, 46% of our blog traffic comes from mobile. At HubSpot, accessibility is a focus in 2020. Welcome to 2020. If you have not yet embraced a mobile-first approach, now is the time.

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Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. More specifically, product marketers have three main jobs: Determining product positioning and messaging to sell effectively. Source: HubSpot. Driving demand and sales for the product.

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Marketing Insider Group

JUNE 22, 2023

Image Source Eventually, you’ll get a positive response from a prospect who’s ready to buy. Customers have more power than ever and want to educate themselves on brands, products, and services on their own terms. Other touchpoints or triggers signal the system to send fitting messages.

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Marketing Insider Group

AUGUST 10, 2021

You might write an educational eBook, Whitepaper, or Guide about a trend or gap in your industry—which will not only answer your lead’s question but position your company as a thought leader and viable partner. Learn more about personalized CTAs with HubSpot now. Bonus Tip: Uplevel Your CTAs with Personalization.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Hubspot

MAY 6, 2020

Free, live educational programming is a great way to position your brand as a thought leader. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Consider launching it on Facebook Live.

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Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 96

Media Brand Identity Branding Storytelling 96

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Traveling back to Seattle from inaugural @HubSpot Connect partner day.

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Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead.

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Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Highlight products/services creatively and educate audiences about their relevance. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Valasys

APRIL 15, 2024

They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel. Here are a few popular options: User-Friendly Platforms: Mailchimp and HubSpot cater to a broad user base with intuitive interfaces and user-friendly features.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Source: HubSpot. Continue to Educate Your Audience. Another way to look at the customer journey is as a flywheel instead of a funnel.

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Hubspot

OCTOBER 24, 2019

I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner. HubSpot Academy , as a brand, has an amazing fanbase. My job is to grow our HubSpot Academy community.

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EveryoneSocial

SEPTEMBER 28, 2021

And when your company provides a top-notch experience, customers will speak positively about your brand. HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing. [

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SmarkLabs

JUNE 13, 2022

Inbound marketing methodology focuses on providing timely educational materials aligned with the buyer’s journey that draw leads to your site based on their specific needs. Graphic: HubSpot. The second is to see how they position themselves in the market and how you want to position your company in response.

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Webbiquity

FEBRUARY 16, 2021

First, you can create educational Instagram posts to tell your followers more about selected features. HubSpot: Lay a Bet on Instagram Video Marketing. When done right, video marketing can produce significant business results for B2B companies as you can grab your target audience’s attention and educate them.

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Paid Search Agency B2B Marketing Examples Enterprise Management 299

SmartBug Media

APRIL 3, 2023

When creating content for these visitors, remember they are looking to educate themselves more than anything and are familiarizing themselves with possible solutions. The goal here is to provide useful information and position yourself as an expert in your field. This positions you as an expert on the subject.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. And podcasts offer an exciting opportunity to do just that.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Scoop.it

DECEMBER 28, 2023

Naturally, this will positively impact trust and conversion rates. Use high-quality photos that showcase your products in a positive light. In addition to a dedicated basics course aiming to introduce prospects to the idea of solar power, Shop Solar also produces a host of insightful educational content.

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Hubspot

SEPTEMBER 3, 2020

It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. To help, I talked to a wide range of experts on diversity, inclusion, and belonging, from both internal HubSpot employees to external thought leaders.

Paid Search Agency 101

Paid Search Agency Companies Thought Leadership Customer Satisfaction 101

Hubspot

AUGUST 28, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Also, take the prospect’s familiarity with their industry and level of education into consideration. Understanding how educated your prospect is gives you a better sense of how you should address them.

Demand Generation 56

Demand Generation Buyer Personas Work Management Education 56

Scoop.it

MARCH 2, 2023

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader. Luckily, content checks all of these boxes.

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