Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line.

Marketing & Strategy 78

Marketing & Strategy Ideal Customer Profile Pricing Price 78

DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? You should be! Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand.

Storytelling 89

Storytelling Strategy Marketing & Strategy Develop 89

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering. In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully.

Paid Content 111

Paid Content Advertising Agency Brand Branding 111

Only B2B

MARCH 6, 2023

In today’s highly competitive B2B marketplace, generating leads and setting appointments is a critical aspect of any successful sales strategy. But with so many tasks to manage and limited time and resources, many businesses struggle to keep up with the demands of lead generation and appointment setting. One potential solution to this problem is outsourcing these tasks to a specialized provider.

High Quality Lead 62

High Quality Lead Cost Efficiency Training 62

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Experience

SalesIntel

MARCH 8, 2023

To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonat

Intent Data 52

Intent Data Intent Bombora Zoominfo 52

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending

Spending 277

Spending Search Engine Allocate Budget 277

ClickDimensions

MARCH 7, 2023

We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best customer journey possible. Throughout the customer/buyer journey a prospect is likely to interact with two different but complementary teams, that work together to ensure the best experience ever.

SMS 85

SMS Work Top of Funnel Help 85

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

SMB 98

SMB Budget Program Elasticity Planning 98

Ataccama

MARCH 9, 2023

Learn why automating data quality is a fundamental component of any successful data observability initiative.

Automation 98

Automation 98

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Intent Signal

ANNUITAS

MARCH 10, 2023

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization.

Field 147

Field Opinions Trust Marketing & Strategy 147

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 271

Stats Marketing & Strategy Advertising Agency Content Marketing 271

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

Relationship 289

Relationship Consulting Ethics Build 289

ATAK Interactive

MARCH 9, 2023

Web development services are an essential part of creating and managing websites. Outsourcing web development services can provide businesses with cost savings, greater flexibility, and access to a wider pool of talent, enabling them to focus on their core competencies. Having a professional website is crucial for businesses to establish their online presence, build credibility and trust, improve customer engagement and communication, and boost their visibility and search engine ranking.

Interactive 78

Interactive Develop Service Search Engine 78

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Experience

ANNUITAS

MARCH 8, 2023

Building a repeatable, scalable, and effective Perpetual Growth Engine is hard work. If it were easy, funnel conversion benchmarks would be a lot higher than low, single-digit percentages, right? And even when you have crisp, perfectly aligned messaging, a lot can be lost in the execution phase in terms of aligning content and engagement channels with the right customer target, in the right place, at the right time.

Demand 130

Demand Cold Calling Multi-Channel MQL 130

Marketing Insider Group

MARCH 7, 2023

Over the years, Nobel Prize winners and thought leaders , like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your new business its best shot at success.

Startup 143

Startup Video Behavior Validation 143

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws ( GDPR and CCPA ), increased use of mobile apps, and the phasing out of third-party cookies. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now.

Content Marketing 140

Content Marketing Strategy Marketing & Strategy Content 140

Go Beyond SEO

MARCH 9, 2023

I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content. The web has come a long way. Now, all the focus is on Web 3.0 , a way to decentralize the web, increase privacy for users, and AI-driven services.

SEO 139

SEO Small Business Income Privacy 139

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. And recognizing that your public relations efforts begin first within the walls of your company is essential.

Public Relations 65

Public Relations PR Ethics Attitudes 65

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

Video 272

Video Marketing & Strategy Content Marketing Content 272

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 123

Content Marketing Planning Content Comparison 123

Champion Communications

MARCH 10, 2023

What a great way to end the week! CEO and Co-Founder of GreyOrange, Samay Kohli, spoke with Ian King this morning about how warehosue automation could help reduce shortages of fruit and veg in the UK. You can listen to the interview on The Ian King Business Podcast: (15:50) on Spotify here. The post “It’s do or die to automate” – CEO of GreyOrange on Sky News appeared first on Champion Communications.

Podcast 62

Podcast Automation Business Help 62

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Survey

Envy

MARCH 9, 2023

Dynamic and innovative developments are streamlining business processes and turning them into data and automation machines.

Automation 62

Automation Purchase Companies Develop 62

Hinge Marketing

MARCH 9, 2023

If there’s one thing the financial industry can’t tolerate it’s uncertainty. While firms can develop strategies to mitigate or hedge against risk, it’s the uncertainty of being stuck in the middle that is distinctly unwelcome. From economic instability to stock market volatility, political wranglings or the war in Europe—not knowing which direction to head or what’s going to happen next leaves many in the industry watching and waiting.

Marketing & Strategy 68

Marketing & Strategy Marketing Studies Comparison 68

33Across

MARCH 7, 2023

BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about. The post Partner Spotlight | BidSwitch appeared first on 33Across.

Advertising Agency 62

Advertising Agency Service Experience Work 62

Champion Communications

MARCH 8, 2023

It’s International Women’s Day, a day for acknowledging and bringing attention to gender equality. March 8th represents a day when everyone should take the time to look at the women around us who inspire us every day; whether that’s colleagues, family, friends or those in the public eye. At Champion, we wanted to take a moment to speak about the women who inspire us.

Barriers 62

Barriers Income Environment Training 62

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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Search

The Lead Agency

MARCH 7, 2023

According to Google, 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth. Data is a powerful tool that can provide marketers with valuable insights into customer behaviour, preferences, and trends. Internal business data can help make better marketing decisions, build stronger connections with customers and potential customers, identify the most effective channels for promotion and personalise the entire custome

Agency 62

Agency Leads Lead Advertising Agency 62

Hinge Marketing

MARCH 8, 2023

Uncertainty about the economy, a war in Europe, and the combative political environment have all been a consistent backdrop to AEC industry forecasts. And this year’s forecast proves to be no different. The competition for top talent continues to rage on. And, as if that persistent constraint weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around their digital prowess.

Studies 106

Studies Marketing Marketing & Strategy Forecast 106

33Across

MARCH 7, 2023

BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about. The post Partner Spotlight | BidSwitch appeared first on 33Across.

Advertising Agency 62

Advertising Agency Service Experience Work 62