Sat.Mar 28, 2020 - Fri.Apr 03, 2020

What is the role of SEO in digital marketing?


As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow. Not only should SEO be one of the first priorities, studies have found that when companies make it the foundation for their other digital marketing efforts, they see an all-around return on investment.

PPC 72

8 Secrets We Learned to Super Effective Content Marketing [Guide]


What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls? Featured Content Marketing


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Therefore, instead of your question is if you can build an email list, you should rather think about how you can build email marketing lists as soon as possible.

List 85

Why Intent Data Context Means Everything When Marketing to Buying Groups


Kay Kay Kienast, CMO. True Influence. Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than 60 percent of B2B purchases are made by these multi-functional teams within buying organizations, according to Sirius Decisions, and that number seemingly grows with each new market research report.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Making the Case for ABM in a Time of Uncertainty


A few weeks ago, before we all started sheltering at home, we had the opportunity to sit down with long-time ABM practitioner Jessica Garrett for the latest episode of our video series “ Ask an ABM Expert.” With over 15 years of experience and recognition as a top marketing executive in Atlanta by several associations, Jessica has a proven track record in revenue growth for top-tier organizations.

Case 62

More Trending

6 Tips for Getting Free Press For Your B2B Business


Times aren’t exactly easy peasy right now. A lot of us have to scale back in any way possible. This effects morale, how we do our jobs, and our strategies. . When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. But when you need some additional exposure, it’s one of the best methods for getting the job done. How do you succeed at getting press for your business when every dollar matters? .

Press 70

The B2B Marketer’s Guide to COVID-19


It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020. While those fortunate enough to do their roles from home have taken their entire operations online. As marketers, putting our health first does not mean we have to put our businesses last.

Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have prepared any of us for marketing during COVID-19.

Video Messaging Ideas to Make B2B Personal


Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. . One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Quickly and Easily Connect Oracle Eloqua with Zoom


If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything. It also happens to be the number of Zoom calls I have been on with co-workers, partners, and customers in the last week alone (yes, I counted them). The number of Zoom meetings I now attend aside, we’re all adjusting our personal and professional lives to the new realities confronting us.

Eloqua 209

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

Trends 199

Mailchimp Pricing: Do you get what you pay for?


This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away. Beware: A fter reading this, you might decide that Mailchimp isn’t even the right email marketing software for you.

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. As we outlined a few years back , building trust is a key component to successful SEO programs. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Do Digital Analytics Change Content Marketing?


Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content. But, keyword optimization isn’t going to effectively address either of those challenges. Enter digital analytics.

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for.

Sales 179

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?


Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’. via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails.

What is Buyer Intent Data? A Guide for 2020


The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal. B2B Growth B2B Sales

Intent 149

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to


Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. It saves on costs and time as well improves lead management and lead scoring to allow for a higher quality of lead to target. This plays a role in better targeting and adding as much personalization as possible to a multichannel campaign.

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets, prune leaves and stems, and maybe even move the plant to a larger pot when it’s big enough. Neglecting any of your plant’s needs could hurt its growth and overall health.

What is an Email Sequence?


Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’. via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails.

Email 163

Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, and data indicated that 95% of these businesses now use at least one social media platform. This is a slight increase from the 94% who reported utilizing social media back in 2018.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Disaster and Crisis Messaging Best Practices


Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.

How to Use Org Charts for B2B Sales


An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Read on to see how to navigate org charts and boost your odds! B2B Sales

Sales 139

How is Email Marketing Pricing done?


If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate. What hurts is the surprise of it.

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.