Sat.Mar 28, 2020 - Fri.Apr 03, 2020

What is the role of SEO in digital marketing?

Conductor

As digital marketing has evolved, search engine optimization (SEO) has increasingly become an initial thought rather than an afterthought in the typical marketing workflow.

SEO 94

8 Secrets We Learned to Super Effective Content Marketing [Guide]

Roketto

What does your content marketing strategy look like? Is it a 50 page PDF outlining every single detail, allocation, assignment, and method? Is it a simple Excel spreadsheet that tells you what you need to create each month? Is it a giant whiteboard full of multi-coloured scribbles and scrawls?

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How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.

List 76

Why Intent Data Context Means Everything When Marketing to Buying Groups

TrueInfluence

Kay Kay Kienast, CMO. True Influence. Buying groups are becoming a primary focus for B2B marketing and sales organizations.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Making the Case for ABM in a Time of Uncertainty

Triblio

A few weeks ago, before we all started sheltering at home, we had the opportunity to sit down with long-time ABM practitioner Jessica Garrett for the latest episode of our video series “ Ask an ABM Expert.”

Case 81

More Trending

6 Tips for Getting Free Press For Your B2B Business

Hatchbuck

Times aren’t exactly easy peasy right now. A lot of us have to scale back in any way possible. This effects morale, how we do our jobs, and our strategies. . When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times.

Press 85

The B2B Marketer’s Guide to COVID-19

LeadCrunch

It’s safe to say the coronavirus (COVID-19) is top of mind for everyone at the moment. Between mandatory social-distancing and work-from-home policies, our new way of life is changing the way we do business. Hundreds of conferences have been canceled or postponed through 2020.

Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode.

Tips 76

Video Messaging Ideas to Make B2B Personal

Vidyard

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. .

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020.

Trends 266

Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow.

How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything.

Eloqua 271

Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

Email 212

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success.

Sales 246

The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

How is Email Marketing Pricing done?

SendX

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate.

Price 212

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Do Digital Analytics Change Content Marketing?

Modern Marketing

Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.

Hearts and minds key to effective leadership communications

Biznology

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

3 Tips to Improve Collaboration Across Distributed Marketing Teams

Act-On

These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing

Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

Price 212

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!