KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. The Boston Convention and Exhibition Center was packed with intelligent and passionate marketers, anxious to discuss everything from marketing successes to major blunders, new technologies, industry trends, predictions

B2B Marketing 233

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 233

Savanta

SEPTEMBER 18, 2015

There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. And two, no plan has ever executed itself – people make it happen. Here’s another observation. Two marketing teams with identical skills and resources, both looking to achieve the same goals, can achieve very different results.

Planning 218

Planning Paid Search Agency Lead Scoring Lead Ranking 218

The Point

SEPTEMBER 15, 2015

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI.

Demand Generation Agencies 200

Demand Generation Agencies Demand Generation Demand Tactics 200

Marketing Insider Group

SEPTEMBER 16, 2015

Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture? What the management of some companies pass as good judgment makes the truth weirder than fiction.

Content Marketing 194

Content Marketing Planning Paid Search Agency Work Management 194

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Mone

Advertising Agencies 194

Advertising Agencies Display Analytics Advertisements 194

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words.

Top of Funnel 183

Top of Funnel SEO Content Marketing Long Tail Marketing 183

Marketing Insider Group

SEPTEMBER 17, 2015

Now that we know what characteristics to look for in authentic photos , the next step is to actually find that perfect authentic photo to complement your content. Easy right? Not so much. Because the web is filled with terrible photography, it can take seemingly forever to sift through countless images to find the right one. Fortunately, there are a few tricks you can use to make this process less painful and quickly sift out the bad photos, leaving you with the cream of the crop to choose from

Tagging 181

Tagging Guidelines Trust Marketing Keywords 181

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 180

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 180

Biznology

SEPTEMBER 15, 2015

I am working on a much longer blog post about Amy Ingram, my robot assistant, but I didn’t want any more time to go by before I spend an hour downloading both on how excited I am to have a robot assistant — actually a bouncing baby AI — and also the frustrations I am having, all of which would be completely acceptable were Amy a human person with hours, a bedtime, a personal life, and a family.

Training 171

Training Blogger Amazon Google 171

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Social Media

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service.

Conversion 162

Conversion Lead Ranking Lead Scoring Marketing Websites 162

Marketing Insider Group

SEPTEMBER 14, 2015

We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. This has massive implication for everyone in sales and marketing. And I often talk about how marketing has been impacted by all this.

Content Marketing 175

Content Marketing Planning Cross-Selling Paid Search Agency 175

Writing on the Web

SEPTEMBER 16, 2015

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. And now I’m stuck. I’ve got Blogger’s Block. (Yes, even experienced bloggers can get stuck from time to time.). So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.

Blogger 162

Blogger Tips Creativity Relevance 162

Biznology

SEPTEMBER 17, 2015

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation.

Ad Building 159

Ad Building Campaigns Brand Identity Branding 159

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. You need to understand what value you provide to your customers and then leverage it.

Social Media 153

Social Media Positioning Social Marketing Media 153

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. Awareness creates audiences, because if someone is unaware of you, they can’t do any kind of business with you.

Hubspot 146

Hubspot Conference PR Public Relations 146

ANNUITAS

SEPTEMBER 17, 2015

During Content Marketing World’s Executive B2B Track (full disclosure it was sponsored by ANNUITAS), I listened to executives throughout the day discuss what they had done to attain success. Success can be found in many different ways; success in their organizations, success in their programs or success with their teams. What was most interesting to me with these leaders from various industries and backgrounds ( Mark Wilson from BlackBerry, Kathy Button Bell from Emerson, Brian Kardon from Latti

Planning 146

Planning Eye-Tracking Paper Rules 146

Biznology

SEPTEMBER 18, 2015

Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. Instead, I will offer some insights based on what we’ve seen in the past and the trends emerging now. The Past. The past was perfect. It always is. (Just ask my father-in-law, who thinks it should still be 1958.

Viral Marketing 155

Viral Marketing Content Marketing Content Paid Search Agency 155

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

Service 144

Service Paid Search Agency Companies Leads 144

Direct Response Coach

SEPTEMBER 17, 2015

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing.

Cold Calling 133

Cold Calling Lead Generation Tactics Email Marketing 133

Convince & Convert

SEPTEMBER 18, 2015

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. But what if there was a tool that was not a use-and-throw razor blade, but a veritable Swiss army knife? Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

Biznology

SEPTEMBER 14, 2015

While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management.

Brand Identity 154

Brand Identity Branding Top of Funnel Loyalty 154

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Crimson Marketing

SEPTEMBER 18, 2015

Clearly, you can’t believe all the hype #BADMarketing. Image: Courtesy of David Tyler Communications. The post #BADMarketing from 5-hour Energy appeared first on.

Marketing 128

Marketing 128

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk. For every 100 people that show up on a website only 5 convert, or make them self known.

Hubspot 122

Hubspot Conference Mobile Advertising Mobile Marketing 122

Convince & Convert

SEPTEMBER 18, 2015

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats. Defining your own weaknesses is a humbling process, for individuals as well as for businesses.

SWOT 165

SWOT Analysis Planning Lock-In 165

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone. The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology witho

Social Media 110

Social Media Social Marketing Work Management Marketing Management 110

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Author: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. What Is the Golden Ratio?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 105

Kaon

SEPTEMBER 16, 2015

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to.

Hubspot 116

Hubspot Conference Inbound Marketing Tagging 116

Convince & Convert

SEPTEMBER 18, 2015

Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales.

Webinar Metrics 165

Webinar Metrics Marketing & Strategy Content Urgency Marketing 165