Sat.Sep 12, 2015 - Fri.Sep 18, 2015

What makes a good marketing leader?

Savanta

There are two universal truths about all marketing plans. One, no matter how smart the plan might be, it’s worthless unless well executed. And two, no plan has ever executed itself – people make it happen. Here’s another observation. Two marketing teams with identical skills and resources, both looking to achieve the same goals, can achieve very different results. That’s down to leadership – the ability to get the best out of people and make 1 + 1 = 3.

The Massive CMO/Consumer Disconnect

Oracle

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Its mission is "to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society."

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Insiders

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Can Content Marketing Create Corporate Culture?

Marketing Insider Group

Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture? What the management of some companies pass as good judgment makes the truth weirder than fiction.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage.

More Trending

How To Search For Authentic Photos

Marketing Insider Group

Now that we know what characteristics to look for in authentic photos , the next step is to actually find that perfect authentic photo to complement your content. Easy right? Not so much. Because the web is filled with terrible photography, it can take seemingly forever to sift through countless images to find the right one.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness.

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Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words. This sort of thinking is where we get into trouble when it comes to our content development strategy.

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The Holiday Retail Planning Worksheet and Why You Need It

Oracle

Earlier this Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Of course you should not wait until Christmas to give it to them for they are busily planning for the 2015 holiday retail season now. At least they should be.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Marketing The Answer For Sales Success As Well?

Marketing Insider Group

We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. This has massive implication for everyone in sales and marketing. And I often talk about how marketing has been impacted by all this. But the sales process is also now longer and more complex. Consumers are more informed and have higher expectations.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

Are you desperate to buy an email list for marketing? Bad idea. Like having unprotected sex, it might be tempting but it carries long-term risks. I was contacted recently by an executive who had some marketing questions. Nearly every question he asked revolved around buying email lists and then sending email “blasts” (his wording, not mine). The person I was speaking with argued that buying email lists are relatively cheap and seem like a harmless way to jump start an email marketing effort.

My assistant is a robot

Biznology

I am working on a much longer blog post about Amy Ingram, my robot assistant, but I didn’t want any more time to go by before I spend an hour downloading both on how excited I am to have a robot assistant — actually a bouncing baby AI — and also the frustrations I am having, all of which would be completely acceptable were Amy a human person with hours, a bedtime, a personal life, and a family.

How One Travel Brand uses Cross Channel Marketing for Success

Oracle

As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone through significant disruption." " The article, entitled F or Hertz, the Personalized Offer Is Key , is part of the Icons in Marketing series. Subtitled The right deal at the right time , the piece speaks to the need to deliver the relevant content to your customer or prospect at the right time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. And now I’m stuck. I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process. And that’s it. I had altered my writing process.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. On the flip side, it becomes extremely difficult to sustain a link campaign if you stumble with brand assimilation.

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. You need to understand what value you provide to your customers and then leverage it.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. Awareness creates audiences, because if someone is unaware of you, they can’t do any kind of business with you. PR has failed at measurement in three important ways: Not trying- not bothering to measure at all.

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. Research found that 80 percent of B2B marketers do not have a multicultural marketing initiative in place. However, the Asian-American, African-American and Hispanic populations make up one-third of the U.S. population. To take a closer look at the findings, we spoke to Cesar M.

The past, present, and future of content marketing- in 500 words

Biznology

Bold topic, no? You can stop reading now if you are expecting a crystal ball and guarantees about how content marketing will change in the next few years. Instead, I will offer some insights based on what we’ve seen in the past and the trends emerging now. The Past. The past was perfect. It always is. Just ask my father-in-law, who thinks it should still be 1958.) And since the past is perfect, the present can never measure up.

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53 Questions to Help You Choose the Right Interactive Content Creation Platform

Oracle

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

#BADMarketing from 5-hour Energy

Crimson Marketing

Clearly, you can’t believe all the hype #BADMarketing. Image: Courtesy of David Tyler Communications. The post #BADMarketing from 5-hour Energy appeared first on. BADMarketing bad marketing marketing fail

5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

The overlooked role of emotion in brand experience

Biznology

While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management.

Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk. For every 100 people that show up on a website only 5 convert, or make them self known.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.