Tomorrow People

JULY 24, 2012

What do you tend to do on a Friday afternoon? Friday afternoon. the work witching hour. Activities include throwing things at bins, making paper planes and watching the clock. But circle Friday, June 27, with a big red pen - because it could be the most productive afternoon you spend all year. Find our more on Twitter via #OlympicsBBQ. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), cordially invite you to our Summer Barbeque.

Training 211

Training Press Paper Small Business Marketing 211

KoMarketing Associates

JULY 26, 2012

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested.

Search Engine Marketing 194

Search Engine Marketing Search Marketing SEO Lead Scoring 194

Biznology

JULY 24, 2012

Image via CrunchBase. My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there.

A/B testing 170

A/B testing Communities Work Management Word of Mouth 170

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

Adwords 170

Adwords Cost Per Click Rules CPC 170

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

Webinar Metrics 188

Webinar Metrics Content Marketing Advertising Agencies Content 188

The Point

JULY 23, 2012

In an ideal world, all B2B sales leads would be pre-qualified and ready to buy. And though recent studies suggest that a large chunk of the sales cycle may already be over by the time many prospects talk to a live salesperson, the reality is that inbound sales leads will always occupy a wide spectrum of sales readiness: tire-kickers, hot leads, and everyone in between.

Demand Generation Agencies 166

Demand Generation Agencies Sales Qualified Leads Leads Lead 166

NuSpark Consulting

JULY 22, 2012

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

Adwords 170

Adwords Cost Per Click Rules CPC 170

ViewPoint

JULY 24, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Put another way, tell me with whom you associate professionally and I will know if you can prove the return on investment for marketing. More specifically, tell me how you manage your sales leads and I can tell how successful you will be in marketing.

Marketing Management 160

Marketing Management Validation Budget Programs Fulfillment 160

Avitage

JULY 23, 2012

Serious practitioners of content marketing inevitably face significant content challenges. A review of surveys and discussions of top content challenges reveals the operational nature of the underlying causes of many of these challenges. However, I seldom see content strategy guidelines address operational issues. This is a major shortcoming of current thinking.

Content 160

Content Guidelines Consulting Planning 160

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JULY 23, 2012

In last month’s post on this. Photo credit: lars hammar. blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Everyone passing by interested in what you have to sell might like to step in and have a look at what you have to offer no matter from what street they’d come in fr

SERP 160

SERP Copywriting Validation Emarketing 160

Digital B2B Marketing

JULY 23, 2012

In B2B marketing, collecting numbers is easy. Picking the right measurements and consistently using them to improve your marketing is the real challenge. Here are just a few of the questions you will need to address: Should you be focused on revenue that is directly attributed to your marketing activities? Is the data you have reliable? How do you measure and manage newer segments of marketing, including social media?

B2B Marketing 142

B2B Marketing B2B Social Media Twitter 142

ViewPoint

JULY 26, 2012

I'm pleased to have as my guest today Tony Jaros, SVP of Research at SiriusDecisions. Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Demand 156

Demand Enterprise Management Work Management Marketing Management 156

Ambal's Amusings

JULY 27, 2012

Content Marketing Tools Series #8 Scribe. Scribe makes SEO simple. sap. Normal. sap. 1. 0. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. 1. 259. 1478. personal. 12. 3. 1734. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Scribe. makes SEO simple. Scribe shows you what language searchers use before you begin to write.

Tools 109

Tools Planning Content Marketing Content 109

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

JULY 27, 2012

Photo credit: Michael Dales. So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut?

Enterprise Management 159

Enterprise Management Work Management Marketing Management Paid Search Agency 159

Digital B2B Marketing

JULY 24, 2012

In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through. What if your message could get through to more of these individuals and companies?

B2B Marketing 137

B2B Marketing Doubleclick Planning B2B 137

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play?

Social Media 134

Social Media Media Blogger Television marketing 134

Adobe Experience Cloud Blog

JULY 24, 2012

by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales.

Product 105

Product Marketo B2B Sales B2B Marketing 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JULY 25, 2012

Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same.

Online Marketing 146

Online Marketing Link Building Wikipedia Lead Scoring 146

Ambal's Amusings

JULY 23, 2012

Content Marketing Showcase Series # 7 hunch’s infographics. Name: Hunch’s infographics. sap. Normal. sap. 1. 1. 2012-07-23T07:24:00Z. 2012-07-23T07:25:00Z. 1. 128. 734. personal. 6. 1. 861. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Hunch’s infographics. Hunch personalizes the internet by helping in sharing and discovering great recommendations about connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacat

Content Marketing 100

Content Marketing Advertising Agencies Content Internet Marketing 100

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. We share what’s happening in our lives, photos from great vacations, things that annoy us, and other content that compels us. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job.

Twitter 133

Twitter Brand Identity Branding Advertising Agencies 133

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Now you want to roll it out company wide and encourage your employees to participate.

Social Media 98

Social Media Ad Building Media B2B Thought Leadership 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. With that in mind, here are some useful data and charts from various sources.

Lead Generation 92

Lead Generation Tactics Peer-to-peer Generation 92

The ROI Guy

JULY 25, 2012

IT decisions have become more complex, with more stakeholders than ever before. In order to get the buyers to “Yes”, sales and marketing must understand each stakeholders role in the buyer decision and deliver the relevant value proposition to each. According to IDG Connect, the average mid-to- large enterprise now has ten individuals involved in the average IT purchase decision.

Enterprise Management 60

Enterprise Management Cross-Selling Marketing Management Marketing Proposals 60

Convince & Convert

JULY 26, 2012

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management.

Communities 125

Communities Social Media Facebook Twitter 125

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sec

Peer-to-peer 98

Peer-to-peer Social Media Demand Allocation 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JULY 27, 2012

With more and more social networks popping up over the years, marketers continue to ask, "why do we need another one?!" Truth is, each network (at least the ones that last) truly does serve its own purpose, because they each have a distinct audience! But instead of sitting down and trying to figure out which is right for your business. let's just have a little fun?

Social Networks 60

Social Networks Network Marketing Social Media Social Marketing 60

MLT Creative

JULY 26, 2012

We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

B2B Marketing 59

B2B Marketing B2B Internet Marketing Creativity 59

Convince & Convert

JULY 24, 2012

Read on and you could win a copy of The Social Habit research. 48 percent of Facebook users check their account more than once per day. 23 percent of Facebook users check their account more than five times per day. 8 percent of Facebook users check their account more than ELEVEN times per day. The mean number of daily Facebook checks is 4. Four! How many things do you do four or more times per day, ruling out purely physiological activities like blinking?

Facebook 122

Facebook Social Media CAN-SPAM Curation 122