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Marketing in a time of a crisis ? getting ready for the rebound
RockContent
MAY 26, 2020
Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.
Sat.May 23, 2020 - Fri.May 29, 2020
How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]
SendX
MAY 28, 2020
You can’t just create a great product & pray that people will get out their credit cards to buy it.
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Why a Hybrid Demand Generation Model is More Important than Ever
The Point
MAY 28, 2020
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good.
How to Seek Out Customer Complaints to Support Growth
Measure Up Marketing
MAY 26, 2020
Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.
The Best Sales Forecasting Models for Weathering Your Goals
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Stop the Sales Drop: Marketing Shifts For Stronger Growth
Marketing Insider Group
MAY 26, 2020
The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment.
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9 Tips for Creating an Effective Webinar
Modern Marketing
MAY 27, 2020
Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.
The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?
Hive9
MAY 27, 2020
I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.
Sales and Marketing Misalignment Trends in 2020 (And How to Solve Them)
LeadCrunch
MAY 29, 2020
Today, aligning sales and marketing is crucial. Despite the well-known consequences of siloed teams, getting sales and marketing on the same page amidst a global pandemic is easier said than done.
COVID-19’s Immediate and Future Impact on Marketing
Act-On
MAY 27, 2020
COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy
Why Smoking Costs Employers More Than They Realize
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Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.
How to Convey Your Brand Personality Through Social Media
Marketing Insider Group
MAY 25, 2020
You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.
112 Google Ads Callout Extensions Examples for B2B Advertisers
KoMarketing Associates
MAY 27, 2020
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.
How to increase sales with webinars in 2020
RockContent
MAY 28, 2020
One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.
Live Events Beyond COVID-19: Here?s What Will Matter Most
Webbiquity
MAY 26, 2020
What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline.
Lead Generation Checklist to Get Better Results Now
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You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
Opinionated Content Marketing: Why You Should It?
Marketing Insider Group
MAY 26, 2020
What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.
Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey
KoMarketing Associates
MAY 27, 2020
Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?”
10 Content Marketing KPIs to track in 2020
RockContent
MAY 29, 2020
Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates.
GDPR vs CCPA: Social Listening and Sentiment Learnings
Modern Marketing
MAY 26, 2020
The consumer privacy landscape has changed dramatically over the past few years.
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
The Evolution of Empathy: What We Can Learn from Our Ancestors and Their Decision to Work Together
Marketing Insider Group
MAY 27, 2020
I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time.
Report: Marketers Still Working On Taking a More Customer-Centric Approach
KoMarketing Associates
MAY 28, 2020
Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.
How to create an interactive map for your digital strategy
RockContent
MAY 25, 2020
If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.
Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit
Influitive
MAY 26, 2020
With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world.
Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
What the Changing Fortune 500 Tells Us About Empathy
Marketing Insider Group
MAY 25, 2020
Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S.
The 4 best live blogging platforms to use in 2020
RockContent
MAY 26, 2020
A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.
How to Use Social Media for Affiliate Marketing
Optinmonster
MAY 27, 2020
From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media.
Marketing-Led Post-COVID-19 Growth Strategies
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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