RockContent

MAY 26, 2020

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies. It looks increasingly certain that it could bring a recession in 2020-2021 after going through a “normalization” period, as we’re noticing from the early signs of recovery in China. Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times.

Validation 142

Validation Correlation Brand Branding 142

SendX

MAY 28, 2020

You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell them what they will miss if they don’t buy your product & see the dollars do ‘ka-ching’ in your account. The interesting part is, you can do it from anywhere in the world while wearing your floral print shorts.

Funnel 150

Funnel Email Examples Build 150

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good. A major driver for the advent of ABM was the frustration that sales teams in particular had with a funnel-based model in which they were bombarded with inquiries that, ultimately, didn’t convert. (I’ve

Demand Generation 113

Demand Generation Demand Generation SEM 113

Measure Up Marketing

MAY 26, 2020

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

Customer 175

Customer Satisfaction Analysis Loyalty 175

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Marketing Insider Group

MAY 26, 2020

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”.

DemandBase 123

DemandBase Sales Lead Gen Sales Cycle 123

Oracle

MAY 27, 2020

Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars. These online events only require Internet access, a device for viewing, and a video conferencing service provider. Because of this, many companies have already repurposed their physical conferences into a webinar format.

Effective 160

Effective Effectiveness Tips Broadcast 160

Hive9

MAY 27, 2020

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations. Marketing Planning Buyer's journey Marketers Marketing Technology Marketing Insights marketing measurement marketing data B2B marketing strategy

Buyer's Journey 125

Buyer's Journey CRM Words Organization 125

LeadCrunch

MAY 29, 2020

Today, aligning sales and marketing is crucial. Despite the well-known consequences of siloed teams, getting sales and marketing on the same page amidst a global pandemic is easier said than done. With limited resources and a looming recession , misalignment between sales and marketing is all too common. Today, we’re breaking down three key sources of sales and marketing misalignment in 2020 — and how to bridge the gap. Marketers Want More Follow Up.

Trends 60

Trends Lead Gen Resources Target 60

Act-On

MAY 27, 2020

COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

Efficiency 116

Efficiency Experience Event Marketing Marketing 116

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

KoMarketing Associates

MAY 27, 2020

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads.

Advertisement 191

Advertisement Advertising Examples Ads 191

Marketing Insider Group

MAY 25, 2020

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects.

Social Media 188

Social Media Personalization Media Brand 188

Oracle

MAY 26, 2020

The consumer privacy landscape has changed dramatically over the past few years. First , the General Data Protection Regulation (GDPR) went into effect in 2018, giving European Union citizens more privacy rights and limiting businesses’ ability to collect, share, and sell consumer data without permission. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020.

Privacy 187

Privacy Social Privacy Protection Social Media 187

RockContent

MAY 28, 2020

One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona. So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? With the right strategy, doing a webinar can become an efficient sales tool.

Broadcast 147

Broadcast Sales Buyer Personas Persona 147

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. In addition, about three-fourths of U.S.

Report 175

Report Email Open Rate Banner Ads 175

Marketing Insider Group

MAY 26, 2020

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs. Take fear out of the equation. What is the number one goal of content marketing?

Opinions 174

Opinions Content Marketing Content Storytelling 174

Oracle

MAY 27, 2020

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.

Gartner 117

Gartner Vendor Aggregator Multi-Channel 117

RockContent

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates. It also helps to build a positive and trustworthy image for your brand. But executing any plan is all about measuring and adjusting.

Content Marketing 147

Content Marketing Measurement Newsletter Correlation 147

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX.

Custom Publishing 120

Custom Publishing Report Customer Differentiation 120

Marketing Insider Group

MAY 27, 2020

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time. The evolution of empathy can be traced back to long before homo sapiens walked the Earth. Empathy enabled us to work together and cooperate, in part leading to our survival as a species. But what happened along the way?

Work 135

Work Loyalty Opinions Aging 135

Oracle

MAY 28, 2020

There is always a level of satisfaction in being identified a Leader by an unbiased industry expert. We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020. The pride associated with this leadership status as a leader is amplified because our customers were central to our success. According to the Forrester report , “Client references get more than what they pay for.

Forrester 114

Forrester Service Email Touchpoints 114

RockContent

MAY 25, 2020

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user. Discovering how to create an interactive map , for example, can become a competitive advantage.

Interactive 146

Interactive Strategy Differentiation Buyer Personas 146

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. Looking back, here are a few key learnings that every customer engagement professional should consider as they look to optimize their strategies. #1. 1. […]. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

Forrester 100

Forrester Optimization Experience Strategy 100

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is. But you can’t expect to be successful in digital marketing without a solid plan.

Strategy 212

Strategy Leads Lead Sales 212

Biznology

MAY 27, 2020

This webinar, featuring Consultants Collective Senior Consultant & Managing Partner, StratExLead, Gurmeet Ahluwalia , Kaleido Insights Partner & Analyst Jeremiah Owyang , and Jen McClure , CEO of JEM and managing director of Consultants Collective continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation.

Consulting 97

Consulting Distribution Podcast Resources 97

RockContent

MAY 26, 2020

A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement. One of them is getting to know the best live blogging platforms available in the market. You can capture the user’s attention with greater ease by providing constant updates on the same page.

Best 145

Best Differentiation Buyer Personas Range 145

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer