Sat.Jun 25, 2016 - Fri.Jul 01, 2016

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

4 Simple Tips for Making the Most of Your Marketing Budget

Oracle

As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, Econsultancy) to get maximum bang for your marketing buck.

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Content Marketing for Real Estate: 7 Tips for Getting Real ROI

Marketing Insider Group

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group. Content Marketing

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Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive

Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with something like an advocate community. Isn’t that someone else’s job anyway?). The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

#SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

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More Trending

How to Increase Your Authority with Evergreen Content

Marketing Insider Group

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. The post How to Increase Your Authority with Evergreen Content appeared first on Marketing Insider Group. Content Marketing

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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. The scenario is similar for any quota-driven B2B sales team. To keep their jobs, reps need to close as many deals as they can.

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My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist — Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too. So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past.

Why CMOs Need To Be Bullish On Programmatic Advertising

Oracle

Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” ” However, there are no shortages of definitions of the term programmatic advertising.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Source: The Secret Sauce To Quality Content

Marketing Insider Group

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. The post Content Source: The Secret Sauce To Quality Content appeared first on Marketing Insider Group. Content Marketing

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new technologies, new customers, and new stages of growth.

Why big data and content marketing go together

Biznology

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

3 Creative Highlights From Cannes Lions

Oracle

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Are You Leveraging Your Content for Sales Enablement?

Marketing Insider Group

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement? appeared first on Marketing Insider Group. Content Marketing

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Why Sales and marketing misalignment is a problem that must be fixed

Sales Engine

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. Does this sound familiar? Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements.

SEJ Summit in Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned. It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search.

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The Undeniable Mobile Effect On Holiday Shoppers

Oracle

Today is June 30. Summer only officially launched 8 days ago yet here I am talking about holiday shoppers. No, I am not crazy from the heat. Retailers across the land are either knee-deep in their holiday plans for the coming season or about to start or are somewhere in between. And based on results of a survey conducted by Oracle Marketing Cloud and Edison Research it would be wise for the same retailers to not just talk mobile but to actually be mobile - literally and figuratively.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 Lead Management Tools That Will Save You Hours

Marketing Insider Group

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […]. The post 7 Lead Management Tools That Will Save You Hours appeared first on Marketing Insider Group. Content Marketing

Building Trust In Social Marketing Metrics With Attribution

bizible

Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. Here is the problem: When ROI is framed in terms of the traditional social marketing metrics, trust is lost.

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The best salesman ever?

Biznology

I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers were not moving fast enough, not delivering the features the clients wanted, and losing ground to competitors. These are serious problems, but I have faced them before. I frequently help clients improve their product management and their technical development teams. So, I went to work.

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Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

Oracle

Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck! Randy Frisch, COO at Uberflip, and I prepare the questions and reveal the strategies and secrets of these content marketers every Thursday at ContentProsPodcast.com.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Beginner’s Guide to Content Experiments

Marketing Insider Group

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group. Content Marketing

How to Generate Qualified Leads and Delight Your Sales Team

bizible

We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. However, with the knowledge and technologies available to marketers today, it shouldn’t be this way.

Maslow’s Hierarchy Applied to Marketing

Hive9

Most of us encountered Maslow’s hierarchy of needs in school. As a refresher, Abraham Maslow posited that human beings all had basic needs that had to be met before they could move up the hierarchy to meet other higher-level needs. Hive9

6 Tips for Encouraging Your Team to Blog

Webbiquity

Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Many companies leverage the power of their employees to produce content on a regular basis.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.