Sat.Jun 25, 2011 - Fri.Jul 01, 2011

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.

Trending Sources

For Google, the party is over before it starts

grow - Practical Marketing Solutions

There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. I haven’t seen the platform yet. I haven’t tested it. I don’t care about Google’s legacy of failure with other abysmal attempts at the social space.

Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

Brand 54

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Marketing Automation by the Numbers (New Graphic)

ANNUITAS

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms.

Dead Man Blogging

grow - Practical Marketing Solutions

“Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. Jenn Whinnem had hosted a discussion on {grow} about our digital footprint and the implications when we die. Johnny Russo , added a link to a post by Derek K.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Money Is the Root of All Marketing Plan Evil

B2B Marketing Insider

Today officially marks the half way point in the year. Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan?

Plan 32

Social Media Needs an Organic Movement

Digital B2B Marketing

We already have two social media camps. In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content.

Breaking Blogging’s Biggest Taboo

grow - Practical Marketing Solutions

I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud.

Building Culture to Increase Profits

Your Sales Management Guru

Sales Leadership: Building Culture to Increase Profits. Did you know that when you lose a salesperson, it costs you 4 times what you paid that person during their employment?

Build 20

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

7 Effective Ecommerce Applications of Twitter

Hubspot

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers.

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense.

8 Steps to help you reach the marketing gold

grow - Practical Marketing Solutions

Guest post by Jeremy Floyd. Something magical happens when I set foot in a house that I want to buy.

Help 21

[Interview] Klout & Involver On Influence And Facebook Marketing

Modern Marketing

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”.

What are social media’s mega-trends?

grow - Practical Marketing Solutions

. How would you like to sit-in on a discussion with me, Jay Baer , Glen Gilmore and Jennifer Kane on the most important mega-trends in social media? . Let’s do it! This video is from the recent Social Slam conference in Knoxville. It was the most fun panel I have been on because I was in awe of my co-panelists! We decided to take a different approach. Jay, Glen and I presented one big idea that we thought was the most important mega-trend and then Jen faciltiated a discussion.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. So did I. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Both announcements shared a theme of integration between core marketing platforms and other marketing systems.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online.

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

Modern Marketing

by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We We wrote about the topic here.).

B2B SEO Benchmarking Report – highlights

The B2B Research Blog

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. The topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). It would be a mistake though to assume that ‘traditional’ techniques are dead.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec.

Mail 14

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

#PRWebchat Discussion on B2B Marketing, PR and Social Media

B2B Marketing Insider

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said it would help us “all get along better&# as we align around customer needs.

PR 15

How to Use Web Seminars to Generate B2B Leads

Great B2B Marketing

Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database.

Lead 15

Outsourcing Lead Generation: A CMO’s Perspective

ViewPoint

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question.

10 Fast Facts About HomeAway

Modern Marketing

by Jesse Noyes | Tweet this For years, Austin, TX-based HomeAway has been helping vacationers find private home rentals that can be rented for a month or even a day. Now the company is looking to find a home of its own on the public market.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results