ViewPoint

NOVEMBER 11, 2014

'Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic! Now that you, Ms. Marketer, have created all this wonderful content, an important question looms … should you gate it? That is, should you require interested prospects to fill out a form before giving them the content, or should you make it freely available to everyone?

Content 249

Content Lead Generation SEO Marketing Prospects 249

Avitage

NOVEMBER 12, 2014

'Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business consultant on important trends that impact business, marketing, content strategy and operations: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Make evident the need for enterprise content strategy that is different from traditional marketing content strategies for websites and content projects S

First-Mover Advantage 221

First-Mover Advantage Content CMO Acquisitions 221

Savanta

NOVEMBER 11, 2014

'Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather tha

Paid Search Agency 210

Paid Search Agency Advertising Agencies Ad Agencies Research 210

Webbiquity

NOVEMBER 11, 2014

'What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.

Advertising Agencies 209

Advertising Agencies Business Best Practices Paid Search Agency 209

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Webinar Metrics

Marketing Insider Group

NOVEMBER 12, 2014

'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 197

Linkedin Work Management Best Practices Marketing Management 197

The Point

NOVEMBER 14, 2014

'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. (You can access the complete report on the Software Advice blog – no registration required.).

Trade Show 171

Trade Show Demand Generation Agencies BtoB Lead Ranking 171

Crimson Marketing

NOVEMBER 10, 2014

'Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to pro

Budget Programs 170

Budget Programs Enterprise Management CMO Planning 170

Marketing Insider Group

NOVEMBER 10, 2014

'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’

Paid Search Agency 186

Paid Search Agency Planning Advertising Agencies PR 186

ANNUITAS

NOVEMBER 13, 2014

'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles.

Planning 163

Planning Demand Generation Forrester Case Studies 163

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Point

NOVEMBER 10, 2014

'The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be.

Email Campaigns 159

Email Campaigns Demand Generation Agencies Campaigns Copywriting 159

Crimson Marketing

NOVEMBER 14, 2014

'Funny and insulting all at the same time. #BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Netflix appeared first on.

Twitter 166

Twitter 166

Biznology

NOVEMBER 12, 2014

'My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. Oh sure, you know that nothing is perfect, but this falls far short of “not perfect.” You’re looking at the wrong social media conversations—there is lots of chaff amidst the wheat—and making decisions based on these numbers

Social Media 149

Social Media Peer-to-peer Media Aggregators 149

Avitage

NOVEMBER 13, 2014

'Content Header Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business analysts on important trends that impact business, marketing and content strategy: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Raise awareness of the need for enterprise content strategy that is different from traditional marketing content strategies for websites and content proj

Enterprise Management 139

Enterprise Management Trends Marketing Management First-Mover Advantage 139

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Social Media

Convince & Convert

NOVEMBER 10, 2014

'Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

Creativity 168

Creativity Content Blogger Copywriting 168

Crimson Marketing

NOVEMBER 13, 2014

'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. It’s not far-fetched to say that the biggest voices promoting content marketing are often those who offer marketing technology that enables content marketing.

Content Marketing 141

Content Marketing Paid Search Agency Content Blast Campaigns 141

Biznology

NOVEMBER 14, 2014

'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. For example, many Native American tribes created myths explaining the weather and seasons. These myths surround the dry (but vital) facts with compelling and memorable details and create a much more emotional connection with the information.

Storytelling 145

Storytelling Work Management Marketing Management B2B Sales 145

Avitage

NOVEMBER 12, 2014

' Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. Topics: Conversations and content creation require common inputs Why make individuals have to figure out universal inputs Design conversations, develop universal inputs, and depl

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

NOVEMBER 13, 2014

'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.

Branding 160

Branding Brand Identity Storytelling Case Study 160

B2B Marketing Traction

NOVEMBER 11, 2014

'It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. 1. Include an image or photo with your update. Everything is more visual on social media. The proof of this is in the explosion of Pinterest and Instagram.

Linkedin 113

Linkedin Facebook Web 2.0 Tips 113

Biznology

NOVEMBER 10, 2014

'I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. They are all large companies and they have big changes to make fast. But how do they know when they are moving too slow and when they are moving too fast? A big part of the decision revolves around the organization itself.

Planning 133

Planning Paid Search Agency Training Software 133

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. It also means that marketers need to stay educated about new channels, evaluate their potential, and understand all of the various marketing technologies and solutions available to he

Ad Building 105

Ad Building Advertising Agencies Thought Leadership Marketo 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convince & Convert

NOVEMBER 12, 2014

'Image via Guitar Center. “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

LEADership

NOVEMBER 11, 2014

'“If it’s Priceless, don’t mess it up!”. When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “Fortunately”, says Raja, he “took over a well-oiled machine” rather than one that was broken.

CMO 74

CMO Top of Funnel Buyer's Journey Multi-Channel 74

Biznology

NOVEMBER 13, 2014

'Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information.

Enterprise Management 132

Enterprise Management Work Management RSS Marketing Management 132

Adobe Experience Cloud Blog

NOVEMBER 10, 2014

'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day.

Content Marketing 105

Content Marketing B2B Thought Leadership Content Buyer Personas 105

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

NOVEMBER 11, 2014

'Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing podcasts.

Search Marketing 147

Search Marketing Paid Search Agency Word of Mouth Press 147

The ROI Guy

NOVEMBER 10, 2014

'According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1% annual growth indicated from the Spring update, led by healthier investments in devices, security and data center systems.

Gartner 71

Gartner Forecasting Spending Marketing Proposals 71

SugarCRM

NOVEMBER 14, 2014

'The post The Importance of Building a Sales Culture appeared first on Salesfusion.

Ad Building 94

Ad Building 94