Sat.Nov 08, 2014 - Fri.Nov 14, 2014

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.”

Marketing Automation and SMBs – an Overview

B2B Lead Generation

Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. As such, I interviewed hundreds of great marketers and industry thought leaders for case studies and how-to articles. I’m still writing some case studies, but not nearly at the pace I did for over four years.

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Is Content Operations Your Next Focus Area?

Avitage

3 SEO Basics for Content Marketers

Oracle

Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. In 2014, more than 70% of marketers have someone who is overseeing a content marketing strategy in their business.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Apply Hemingway’s “Iceberg Theory” to Content Marketing

KoMarketing Associates

I’m not a huge fan of Hemingway. I know a lot of my fellow literary dorks would call this blasphemous, but his brutal themes and taciturn characters have always sort of rubbed me the wrong way. Like, I get it guy! I don’t need to read another story about hunting or fishing or bullfighting. But even haters like me have to admit that Hemingway’s writing style is pretty impressive.

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A wake up call for market research agencies

Savanta

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Sadly only a select few seem to be listening.

Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

Oracle

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across channels due to a broken marketing process. In fact, 78% of customers receive a fragmented experience as they move channel-by-channel, according to Accenture.

5 of my favorite productivity apps

Biznology

While I aspire to build Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.

The Real Time Marketing Myth – How To Win The Superbowl

Marketing Insider Group

Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” ” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.”

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. You can access the complete report on the Software Advice blog – no registration required.).

Using Data For More Strategic Video Marketing (Webcast)

Oracle

Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. So how do you find that sweet spot, just between the two?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Email Campaign or Essay Question? You Decide.

The Point

The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1.

The 7 Challenges of Social Media Listening

Biznology

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. Oh sure, you know that nothing is perfect, but this falls far short of “not perfect.”

#BADMarketing from Netflix

Crimson Marketing

Funny and insulting all at the same time. BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Netflix appeared first on. BADMarketing

Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The Most Epic Safety Video Ever Made by Air New Zealand.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Business Trends Indicate Need for Enterprise Content Strategy and Operations Management

Avitage

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Spinning stories for superior sales

Biznology

Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. For example, many Native American tribes created myths explaining the weather and seasons. These myths surround the dry (but vital) facts with compelling and memorable details and create a much more emotional connection with the information.

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Is Content Marketing Still Worth It?

Crimson Marketing

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. It’s not far-fetched to say that the biggest voices promoting content marketing are often those who offer marketing technology that enables content marketing. HubSpot is a good example of such a company that offers content marketing technology.

A Call for Marketing Enablement

ANNUITAS

ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Conversation Support Competency for Content Strategy

Avitage

Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams.

Do you know how fast to move with your agile marketing?

Biznology

I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible. They are all large companies and they have big changes to make fast. But how do they know when they are moving too slow and when they are moving too fast? A big part of the decision revolves around the organization itself. I like to draw a matrix that shows how rapidly the company can roll out new marketing systems: Forced to Use. Free to Adopt.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. Include an image or photo with your update. Everything is more visual on social media. The proof of this is in the explosion of Pinterest and Instagram. So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows.

How To Create B2B Website Content That Sells

The Forward Observer

In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king." " Content is what people - and search engines - are looking for. It''s what drives visitors to your site and. converts prospects into leads. Without great content, you''ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.