Sat.Aug 11, 2018 - Fri.Aug 17, 2018

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Act-On

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

Help 180

How Marketing Data Helps with B2B Customer Support

Reachforce

Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips

Help 156

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 218

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

Reachforce

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing

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From Chaos to Kickass -  Three steps to optimize sales and marketing results.

ViewPoint

Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and message. Measure what matters. Deliver fewer, but better, leads to sales. Agree. Sounds simple, yes, but most B2B companies are doing just the opposite.

Marketers Struggle with Agility in Fast-Evolving MarTech Landscape

KoMarketing Associates

As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.

Survey 215

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

Where to Build Your Content Hub

Marketing Insider Group

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership.

Build 197

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Reaping the Value of Long-term Leads

ViewPoint

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.

RFP 170

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

The Anatomy of a Top-Notch E-commerce Website [Infographic]

Webbiquity

Guest post by James Patterson. More than two decades have passed since the first e-commerce transaction took place in 1994 , when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists.

Tools 190

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place.

ROI 206

The Must-Attend Sessions at INBOUND 2018

Reachforce

Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule

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3 Tips to Build Brand Trust with UGC-Focused Content Marketing

Marketing Insider Group

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling.

Trust 188

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Optimize Content for Email Deliverability and Improved Engagement

Act-On

Make sure your emails get delivered, opened and achieve results. These tips and tricks will help you optimize your content for email deliverability and improved engagement, so you can keep customers moving through the sales funnel.

Survey: 36% of Marketers Struggle to Capture the Attention of Customers

KoMarketing Associates

Marketers have a wide array of avenues they can take to reach their target audience, but new research suggests that it can be extremely difficult for them to break through the noise.

The Statistical Proof: How Video Increases Leads & Sales

NuSpark

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Job Board: Connecting Revenue-Focused Marketers to Revenue-Focused Companies

bizible

At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.

Attribution: The secret sauce of digital marketing

Biznology

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

The Benefits of Cross-Channel Influencer Marketing Campaigns

Marketing Insider Group

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Revving Up Your Credit Union’s Automated Nurture Programs

Act-On

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it. Credit Unions Lead Nurturing

Meet your community by hosting an IRL Meetup

Biznology

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups!

Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.