Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner.

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon

LeadCrunch

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding?

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How Can You Be a Thought Leader If You’re Following Everyone Else?

Content4Demand

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd?

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You’re walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and they happen to […]. The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. Content Marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

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Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

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How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush.

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5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Can Retailers Obtain New Leads with Visual Search?

Modern Marketing

In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged , particularly over the last holiday shopping season.

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How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum.

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation

Act-On

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace? Corporate

51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Webbiquity

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

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3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Accountability: Ensuring Positive Business Outcomes

Modern Marketing

In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences.

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites.

Segmentation for Winning in the Market

Measure Up Marketing

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing.

Help! Save Your B2B Marketers From These Three Traps

LeadCrunch

There is one inescapable reality for the modern B2B marketer: overwhelm.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment

Hive9

A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form.

10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

5 Outbound Calling Best Practices

Smashmouth Marketing

Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment.

The Complete Agile Marketing Guide to Your Managing Your Backlog

Marketing Insider Group

Few things are more important to an effective Agile marketing team than a functioning marketing backlog, yet this particular practice is hard to get right. Many teams struggle with prioritization, scope, and sizing the work in backlog.

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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