Sat.Jun 01, 2019 - Fri.Jun 07, 2019

Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner.

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon

LeadCrunch

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious? Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding?

ROI 128

How Can You Be a Thought Leader If You’re Following Everyone Else?

Content4Demand

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd?

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

More Trending

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics

Act-On

An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

Ads 197

2019 State of B2B Content Consumption and Demand Report for Marketers

Marketing Insider Group

by David Fortino, SVP of Product & Audience at Netline Optimize buyer engagement with 1st party content consumption data Every year, we dig into our vast repository of content consumption data.

Report 267

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been.

Customer Experience in B2B Marketing: How to Stand Out from the Crowd

Reachforce

Suppose you're a B2B company targeting business owners, leaders, and managers. Along the way, you forget they're just human beings, so you deliver content that's somewhat cold, technical, and complicated. Basically, you end up doing the exact opposite of what you'd do in the B2C industry.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Sponsored post. There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush.

Tools 169

10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

Case 237

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What's Next for the Customer Data Platform Industry?

Customer Experience Matrix

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero , another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.

How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way.

Can Retailers Obtain New Leads with Visual Search?

Modern Marketing

In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged , particularly over the last holiday shopping season.

Search 228

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Cut Conversion Time: How to Speed Leads through the Funnel

Reachforce

Sixty-five percent of businesses say their biggest challenge is generating traffic and leads. Another 74 percent of companies say converting leads is a top priority. What can these organizations do to get the results they need? conversion optimization

Funnel 156

How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum.

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation

Act-On

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace? Corporate

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

Webbiquity

Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Challenges of Creating Content on a Large Scale

ScribbleLive

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites.

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

ROI 130

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.