January, 2016

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative. Two years later, they made an unconventional hire for their first Chief Digital Officer with Sree Sreenivasan , a veteran professor at the Columbia University Graduate School of Journalism with very limited experience in the world of art history.

5 Statistics That Modern Marketers Can't Ignore in 2016

Oracle

Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015. We share those with you so it can have impact in your 2016. 40% of your prospects are qualified, but not yet ready to buy. Matt Heinz , President of Heinz Marketing, says that they have a need, but not the urgency.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

5 Smart Metrics To Measure B2B Content Marketing Success

bizible

According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. Seeing that stat was a big wake up call. In what other profession would that be ok? Imagine a quarterback who practices and studies the game plan with coaches like any other player, but when it comes to actual games, he has no visibility as to what happens to his throws after the football leaves his hand.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […]. The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Content Marketing

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More Trending

Using Marketing Data to Diagnose a Sales Problem

Sales Engine

During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question. And when taking a deep look at marketing results, we were a bit surprised that the data actually helped to diagnose asales problem.

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New Gartner Report: Build Your Digital Marketing Hub

Oracle

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. The reason for this is that influencer marketing campaigns generate impressive results.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What’s the Ideal Length for Social Media and Web Content?

Marketing Insider Group

What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content? appeared first on Marketing Insider Group. Content Marketing

Why You Need to Create Buyer Personas (and How to Do It)

RockContent

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If If you still have your head in the sand about this, it’s time to face reality.) Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

5 Reasons I’m Unsubscribing to Your Emails

Oracle

It’s a new year and closets, kitchen drawers and inboxes everywhere should beware. Because now’s when I most feel the URGE TO PURGE. And I’m not the only one. While waiting for our flight back to New York over the holidays, my husband started scrolling through his emails. He was scrolling, clicking, grinning, and scrolling, clicking, grinning some more. Turns out, he was unsubscribing. The email marketer in me wanted to scream ‘Noooooooo! Don’t do it!

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Taking the “Mean Girls” Approach at Blog Writing Fails

KoMarketing Associates

Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit. Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs. And no.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. What ensued was nearly 48 hours of hard work that put us all to the test.

10 Time-Saving Content Marketing Tools to Add to Your Arsenal

Marketing Insider Group

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. Here are 10 of them: […]. The post 10 Time-Saving Content Marketing Tools to Add to Your Arsenal appeared first on Marketing Insider Group. Content Marketing

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Creating Awesome Buyer Personas

RockContent

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Features, Functions, and Benefits Are for Closers

Sales Engine

If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. But features, functions, and benefits are only for closers. At the top of the funnel, when you’re trying to generate interest, no one cares about you or how you do what you do. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.

A Glimpse into the Future of Modern Marketing

Oracle

Welcome to the future. Now that it is 2016, we have arrived at the next stage of modern marketing. To make sure you are prepared for the future, we have asked global experts for their thoughts about what will have the most impact in 2016. We've included some below, both in this post and in the short slide deck. Make sure you download the full ebook at the link below for more predictions of the future.

2 Lessons Marketers Can Learn From Star Wars

KoMarketing Associates

It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. Brand backstory and episodic content are two marketing lessons worthy of carrying forward, inspired by the blockbuster Star Wars franchise. ONE: Don’t Build Without A Brand Backstory.

4 Sales Enablement Tactics B2B Marketers Need to Master

bizible

Sales enablement is not a new term, but it’s often used as an umbrella for a wealth of actions related to the sales team. Although any amount of enablement is helpful, having a set process for how marketing can enable sales is where the key to success lies. Naturally, sales enablement begins with sales and marketing alignment. Without alignment, there’s no way to know the wants and needs of the sales team and there’s no way for marketing to cater to those requests.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To Create A Content Marketing Editorial Calendar

Marketing Insider Group

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers. As a result or poor planning, our content marketing strategies become a reactive efforts of throwing together what ultimately becomes disconnected pile of assets.… … More How to Create a Content Marketing Editorial Calendar.

6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.

Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network. Dave Kurlan – Objective Management Group. Matt Heinz – Heinz Marketing. Mike Weinberg – New Sales Coach.

5 Ways Video will Transform Digital Marketing in 2016

Oracle

2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.