January, 2016

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.

What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative.

Influencer Marketing: 10 Strategies for Getting It Right

Marketing Insider Group

Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post.

Google 239

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Smart Metrics To Measure B2B Content Marketing Success

bizible

According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. Seeing that stat was a big wake up call. In what other profession would that be ok?

More Trending

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.

The best content marketing blends old, new, and what’s next

Sales Engine

A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads.

Best 215

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing to Generation X [Infographic]

ScribbleLive

America has four living generations that marketers may be called upon to address. Each poses its own opportunities and challenges, but this four-part series of infographics is designed to create a point of entry to understand a little more about Millennials , Gen X, Baby Boomers, and Traditionalists.

10 Time-Saving Content Marketing Tools to Add to Your Arsenal

Marketing Insider Group

There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster.

Tools 210

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution

bizible

As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart.

Using Marketing Data to Diagnose a Sales Problem

Sales Engine

During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question.

MQL 210

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.

Why Taking the “Mean Girls” Approach at Blog Writing Fails

KoMarketing Associates

Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes.

Visually + ScribbleLiveThe Future of Content Marketing

ScribbleLive

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

99 Amazing Content Marketing Hub Examples

Marketing Insider Group

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If If you still have your head in the sand about this, it’s time to face reality.)

4 Sales Enablement Tactics B2B Marketers Need to Master

bizible

Sales enablement is not a new term, but it’s often used as an umbrella for a wealth of actions related to the sales team. Although any amount of enablement is helpful, having a set process for how marketing can enable sales is where the key to success lies.

2 Lessons Marketers Can Learn From Star Wars

KoMarketing Associates

It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015.

Brand 204

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why You Need to Create Buyer Personas (and How to Do It)

ScribbleLive

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

How To Create A Content Marketing Editorial Calendar

Marketing Insider Group

Surprisingly (or not), many content marketers aren’t the best planners. We scramble last minute to fulfill our publishing commitments or worse yet, lag behind and go radio silent on our readers.

How Small Businesses Benefit from Marketing Automation

Reachforce

Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Yet, small businesses can also benefit from marketing automation.

Features, Functions, and Benefits Are for Closers

Sales Engine

If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. But features, functions, and benefits are only for closers. At the top of the funnel, when you’re trying to generate interest, no one cares about you or how you do what you do.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart?

How Email Marketers are Adjusting to Growing Mobile CTO Rates [Interview]

KoMarketing Associates

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close.

Rate 197

Creating Awesome Buyer Personas

ScribbleLive

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while.