BOP Design
OCTOBER 31, 2019
Your B2B website is undeniably critical for new lead generation, but is it serving you well? This Halloween season we’d like to share the three most common web design issues that frighten off new leads – but not to worry we share tips on how to fix them! 1. Content Confusion. Sure, your current clients know what you do, but what about potential leads visiting your site for the first time?
SnapApp
OCTOBER 31, 2019
Today, it’s more likely that your prospects will… Successfully complete Navy SEAL training . Get an acceptance letter from MIT. Be chosen as one of NASA’s lucky few recruits . …than click through your generic banner ads. Today’s buyers require content and campaigns that are relevant and valuable—generic ebooks and blanket outreach just don’t cut it, thanks to changes in B2B buying behavior. .
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InsightSquared
OCTOBER 31, 2019
Halloween is here and there are spooky things all around us, but your sales pipeline should not be one of them. While others might be thinking of candy and costumes on October 31st, those of us who are part of the go-to-market engine are hoping we receive treats from our prospects and not tricks. To ensure we have a strong end to 2019, we need to know which of our opportunities are viable versus those who plan to ghost us.
KoMarketing Associates
OCTOBER 31, 2019
More marketers are turning to a data-driven strategy to resonate with their target audience. However, new research shows that this doesn’t come without its fair share of challenges. Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
OCTOBER 31, 2019
At Hinge, we write and talk a lot about differentiation. That’s because setting your firm apart in the minds of your buyers is such an important piece of a successful brand strategy. . Yet most firms get it all wrong. They don’t understand that being different means being exposed and a little vulnerable. After all, to stand out means you no longer fit in.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Belkins
OCTOBER 31, 2019
What is the most complicated part of starting your B2B project? Compiling a team? Calculating your budget? Preparing for random accidents and pitfalls? Organizing workflow? All of that sounds hard, but the real challenge many business owners come across is their market or the identity of their market, to be more precise. When you start offering your products and services, you must be confident about them resonating with your intended audience.
Circle Studio
OCTOBER 31, 2019
While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. This couldn’t be further from the truth. Hashtags originated on Twitter but have now become widely adopted by all social platforms as a way to tag your content with specific topics or conversations (by using a word or phrase preceded by the “#” symbol).
Vidyard
OCTOBER 31, 2019
Vidyard has a long history of creating a Halloween video every year. They are among our favorites here at the office because of the creativity and anything goes approach that comes with the holiday. Many of our past videos have been rooted in comedy and parody. But sometimes, you just need a good scare. That’s why this year we decided to make a truly bone-chilling Halloween video.
Net-Results
OCTOBER 31, 2019
Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. In order to stand out, don’t try to fix the world’s problems. At the same time, don’t just build a product, because you have an idea you think is awesome. Instead, try to figure out an actual problem people are having. Salesforce became big, because companies were having a real problem with on-premise software installations.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickDimensions
OCTOBER 31, 2019
Happy Halloween! ‘Tis the season for costumes, candy and creepy creatures. Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. 1. 79% of marketing leads never convert into sales.
Hubspot
OCTOBER 31, 2019
Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis.
Magisto
OCTOBER 31, 2019
The holiday shopping season is upon us, and let’s face it you’re going to need a lot of videos. Last year, American shoppers spent an online record 6 billion in 24 hours on Black Friday alone. That’s why we are making it easier than ever to create Thanksgiving themed marketing videos to get your messages across in minutes. Peep the deets below with info and examples on all of our templates, editing styles, and fun fall footage.
SendGrid
OCTOBER 31, 2019
Learn how machine learning informs our Email Validation API in order to help improve your email deliverability rates. The post Validating Email Addresses With Machine Learning appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
OCTOBER 31, 2019
Content should be designed to create and refine audience interest and trust. Increased audience interest and trust is essential to building your business. In fact, content that answers questions and provides valuable insights is especially helpful. A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists?
Martech Advisor
OCTOBER 31, 2019
93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate.
Content Marketing Institute
OCTOBER 31, 2019
Do you view numbers as something akin to Frankenstein’s monster? To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading → The post 5 Writing Tricks to Treat Your Audiences appeared first on Content Marketing Institute.
Martech Advisor
OCTOBER 31, 2019
User experience design focuses on how the end product will look and feel to the customers. The key elements of user experience (UX) include product usability, aesthetics, and how the customers ‘feel’ when they use a product. A good UX will enhance the customer experience (CX), which in turn will motivate customers to use it again, driving loyalty and building trust.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
OCTOBER 31, 2019
Slide-in optins are a great way to convert visitors without being too pushy or interrupting their visit. Because they’re meant to be subtle, they can sometimes fade into the background more than we’d like. However, there are still plenty of high-converting ways to use slide-in optins. Let’s jump in! Why Use Slide-In Optins. Have you ever visited a website just to get a quick answer to a question and BAM you get hit in the face with a huge popup?
Leading Results Rambings
OCTOBER 31, 2019
At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword. At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.
ClearVoice
OCTOBER 31, 2019
Just like a Halloween costume, illustrations can be fun and colorful or scary and monochromatic, but they all serve as the impressive visuals to connect the audience to the content. Every illustrator and designer has their own approach to creating these visual aids, myself included. Here’s a behind-the-scenes look into my illustration process… 7 steps of the illustration process: 1.
Leading Results Rambings
OCTOBER 31, 2019
At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword. At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vidyard
OCTOBER 31, 2019
Vidyard has a long history of creating a Halloween video every year. They are among our favorites here at the office because of the creativity and anything goes approach that comes with the holiday. Many of our past videos have been rooted in comedy and parody. But sometimes, you just need a good scare. That’s why this year we decided to make a truly bone-chilling Halloween video.
BenchmarkONE
OCTOBER 31, 2019
Landing pages are an important part of digital marketing, but they’re not worth their weight in pixels if they can’t help convert visitors into customers. High-converting landing pages do the lion’s share of the work, like the one in this case study. Are you willing to bet a million dollars on your landing page’s conversion potential? The right landing page can make a huge difference, but if you’re making mistakes with your landing pages , it can cost you valuable conversions, time and money.
DAGMAR Marketing
OCTOBER 31, 2019
Google announced a change to its search algorithm earlier this week that shows how much better the search engine is getting at understanding searchers’ queries. The good news is that it’s not associated with any type of penalty—instead, Google BERT improves the ways in which Google processes natural language, including the context associated with keywords.
xiQ
OCTOBER 31, 2019
xiQ Webinar - Leverage AI to ignite your Account-Based Marketing (ABM). Watch this webinar to learn how AI can help you develop intelligent marketing campaigns in record time, drive personalization and client engagement, generate 10x more qualified leads and build trusted 1:1 relationships with buyers. If you want to learn more about our products and solutions, you can call us at +1 (650) 815-4015 Ext. 700.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Engagio
OCTOBER 31, 2019
Ahoy me-hearty, and Happy Halloween from Engagio! I bet you have a lot of fun plans tonight — some treats, some tricks, maybe a haunted house or a horror movie? After all, Halloween is when we all stop to enjoy the spookier side of life. Bring on the dark shadows, the cobwebs, and the ghost stories. But you don’t necessarily want that spookiness creeping into your work life.
Valasys
OCTOBER 31, 2019
Prologue. Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time.
Moz
OCTOBER 31, 2019
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
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