Marketing Insider Group

JUNE 20, 2017

While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group.

Campaigns 232

Campaigns Linkedin Twitter Facebook 232

Webbiquity

JUNE 20, 2017

Guest post by Krysta Williams. Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. 1. Spend Time Listening. Listening to your friends comes naturally.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

Tomorrow People

JUNE 20, 2017

Use website personalisation to attract the right leads and increase engagement with a unique user journey.

Lead Generation 174

Lead Generation Marketing Websites Leads Lead 174

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions.

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Top of Funnel Conversion Video Marketing Content 161

Sales Engine

JUNE 20, 2017

MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Marketing Insider Group

JUNE 20, 2017

In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create […].

Marketing Automation 127

Marketing Automation Webinar Metrics Automation Content 127

Adobe Experience Cloud Blog

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

Oktopost

JUNE 20, 2017

On average, 75% of the leads you have collected are not ready to make a purchase. Not to mention, 70% of leads you collect are lost due to poor interactions and follow-ups. So how do you know when it’s time for a sales person to reach out to them?

Lead Scoring 112

Lead Scoring Lead Ranking Leads Lead 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

JUNE 20, 2017

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions.

Top of Funnel 103

Top of Funnel Conversion Video Marketing Content 103

Vidyard

JUNE 20, 2017

The expectations of customers are changing. In a 2017 report , Salesforce found that Customer Experience is “the defining line between companies that are struggling and those that are thriving” What’s more, customers are saying themselves that “their brand loyalty is heavily influenced by the quality of service they receive.” This is why your service team needs to be staying ahead of the curve and finding ways to provide the best possible experience.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

EveryoneSocial

JUNE 20, 2017

Business Branding + Content. Business branding is one of the most important activities you can do to grow your business. Not only is it important for overall visibility, it’s also important for developing trust with new potential customers. That said, building a business brand isn’t easy. But by creating relevant content online, it can be a less daunting than it used to be.

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Brand Identity Branding Buyer Personas Business 81

Contently

JUNE 20, 2017

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content was scattered across different departments (and regions).

Cost 62

Cost Product Webinar Metrics CMO 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. 1. Spend Time Listening. Listening to your friends comes naturally.

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

Hubspot

JUNE 20, 2017

According to DMR Stats , SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Contently

JUNE 20, 2017

The post How Manulife Used Content Technology to Avoid $1.2 Million in Production Costs appeared first on The Content Strategist.

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Cost Product Content Resources 67

SWZD

JUNE 20, 2017

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first.

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Top of Funnel Media Digital Marketing Funnels B2B 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

JUNE 20, 2017

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads through a sales organization. “It can be hard for people to grasp because they’ve never seen anything like this before,” said Christine Maxey , the Director of Enterprise Solutions at LeanData.

Enterprise Management 45

Enterprise Management Leads Lead Marketing Qualified Leads 45

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

LeanData

JUNE 20, 2017

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce. Not just a graphic representation, mind you. But a real, honest-to-goodness flow of leads through a sales organization. “It can be hard for people to grasp because they’ve never seen anything like this before,” said Christine Maxey , the Director of Enterprise Solutions at LeanData.

Enterprise Management 40

Enterprise Management Leads Lead Marketing Qualified Leads 40

SEMrush

JUNE 20, 2017

What you should be doing right now to make your pages rank higher. AMP, PWAs, voice search, responsive vs adaptive and the featured snippet of tomorrow.

Optimization 40

Optimization SEO Tips Features 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Nudge.ai

JUNE 20, 2017

One of the reasons we created Nudge.ai was to help sales pros better understand and leverage the strength of relationships with their prospects and leads. Which is why we’re also very interested in the notion of Customer Success (CS) and how it impacts sales. CS is top of mind now that companies compete on customer experience, right from the moment buyers sign up.

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Ad Building Work Management Churn Rate Marketing Management 34

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. While content for other departments besides marketing can often be just as important, it almost never receives the same amount of attention.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

KoMarketing Associates

JUNE 20, 2017

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. It’s now a detrimental factor to drive search visibility, social media engagement, as well as traffic and conversions. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Content Standard

JUNE 20, 2017

Every day, we’re tasked with figuring out complicated stuff with limited amounts of time. Take health care, for instance. If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect. In situations like these, educational content marketing can play a pivotal role. When people have questions about complex or confusing topics, they look for authoritative voices that help explain, illustrate, or enlighten.

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Education B2B Thought Leadership Top of Funnel Content Marketing 73

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

JUNE 20, 2017

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results.

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Social Media Wikipedia Google Marketing Websites 185