Tue.Apr 06, 2021

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

Report: B2B Marketers Continue to Prioritize Account-Based Marketing

KoMarketing Associates

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic.


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The Founder Interview Series #34: Kris Eul, Kinetic


Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition.

Doing the Things You Fear Most


On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment.

More Trending

How to Create & Optimize a Facebook Landing Page (WordPress)


Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. It allows you to quickly expand your network and gives you direct access to potential leads.

10 Benefits of Consistent, High-Quality Content Marketing


In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success.

Content Curation for SEO: How To Make It Work


Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?

Guest Blogging: A Step-by-Step Guide

Content Marketing Institute

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites?

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

The Need for Speed: What is the Ideal Blog Publishing Frequency?


Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality.

We’re Saying Goodbye to One-Size-Fits-All Community Solutions

Higher Logic

The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic. Meet our three new customer community products, purpose-built for your company’s unique needs. The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic.

How to migrate ESPs—easily


If you’ve been keeping up with our blog series on ESP migrations, you know we’ve covered the following: The top 7 questions you need to ask when considering an ESP migration. How to do an email audit. How to assess ESPs and get buy-in for a new one. The next stop in our journey?

6 Common Google SERP Feature Misconceptions in SEO


Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more


The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Best Web Design Tips for Architectural Firms

Navigate the Channel

Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go.

Social Timing: How to Time Your Social & Blog Posts for Maximum Impact


Social timing is one of the most important aspects of digital marketing. Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party.

How to Avoid a Business Culture Clash With Your Marketing Agency

Industrial Marketer

How bad can a business culture clash be between a client and their marketing agency? Well, it can actually make or break the relationship — one that you, as someone who needs marketing agency support, definitely want to be successful.

Four Steps to Operationalize AI Ethics in B2B


Have you thought about what AI ethics might look like in your organization? This article explores an important topic and provides four guidelines. Artificial intelligence (AI) has gained wide popularity in today’s B2B environment.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Enhancement Round-Up Q1 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform.

10 Ways InsightSquared’s Activity by Day Improves Sales Execution


When it comes to sales execution strategy and overall forecast accuracy, understanding exactly what steps have already occurred on an account is key. . Did the prospect respond to the last email quickly? . What was the time period between demo and meeting 3? Is the champion engaged?

Understanding HubSpot Reporting and Sales Setup

SmartBug Media

Understanding the intersection of reporting and sales can be difficult. With so many questions, processes, use cases, and users, it can feel overwhelming to even determine the best place to start.

How musicians can turn fans into superfans through email marketing


In an era of streaming services and a pandemic that’s pushed touring to the side, monetizing music has never been harder. While it may sound old-fashioned for a rockstar, emails can unlock your income potential.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Five Lessons I Learned About Scaling a Business With Reid Hoffman


How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration?

50 Questions You Must Ask to Evaluate the Quality of Your Website via @sejournal, @BrianHarnish

Search Engine Journal

Does your website follow SEO best practices? Work through these 50 questions to evaluate the quality of your site and improve rankings and traffic. The post 50 Questions You Must Ask to Evaluate the Quality of Your Website appeared first on Search Engine Journal. SEO Web Development

How Sales Enablement Upgrades Have A Massive Impact On Revenue

Square 2 Marketing

Breaking News: More Impact Than Any Marketing Upgrades. A lot of clients come to us asking for more leads. Upon further review with them, we often uncover sales process and sales execution weaknesses, like low close rates, inefficient processes, overstaffed sales teams and underperforming sales reps.

Sales 57

From Do-it-for-Me to Self Serve


Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats or touring new places via online tours.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.