Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that. Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Will the other person answer—and if they do, will they be able to help? On those rare occasions when the stars align, both people can help each other.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

InsightSquared

APRIL 6, 2021

When it comes to sales execution strategy and overall forecast accuracy, understanding exactly what steps have already occurred on an account is key. . Did the prospect respond to the last email quickly? . What was the time period between demo and meeting 3? Is the champion engaged? What has happened since the deal moved stages? . What if in your next pipeline review , or sales execution strategy meeting, you had real-time access to the data that actually shows you visually both deal health an

Activities 156

Activities Top of Funnel Forecasting CRM 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Content Marketing Institute

APRIL 6, 2021

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

Blogger 124

Blogger Act-On Marketing Prospects Content Marketing 124

SEMrush

APRIL 6, 2021

We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities. We also reviewed the highest competition Google keyword searches for an insight into user behavior. The following tables show opportunities for product based retail and service businesses.

Keywords 118

Keywords Google Studies Organization 118

Adobe Experience Cloud Blog

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Industrial Marketer

APRIL 6, 2021

How bad can a business culture clash be between a client and their marketing agency? Well, it can actually make or break the relationship — one that you, as someone who needs marketing agency support, definitely want to be successful. We all know that culture is more than skin deep, even when it comes to the. Read more » The post How to Avoid a Business Culture Clash With Your Marketing Agency appeared first on Industrial Marketer.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Ad Agencies Business 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

APRIL 6, 2021

If you’ve been keeping up with our blog series on ESP migrations, you know we’ve covered the following: The top 7 questions you need to ask when considering an ESP migration. How to do an email audit. How to assess ESPs and get buy-in for a new one. The next stop in our journey? Starting the migration process. Here are some tips to help make that migration process as smooth and headache-free as possible.

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing. Here's a deep dive to help you determine your ideal blog publishing frequency.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

Search Engine Journal

APRIL 6, 2021

Does your website follow SEO best practices? Work through these 50 questions to evaluate the quality of your site and improve rankings and traffic. The post 50 Questions You Must Ask to Evaluate the Quality of Your Website appeared first on Search Engine Journal.

Marketing Websites 98

Marketing Websites SEO Traffic Practices 98

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes? The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Matchcraft

APRIL 6, 2021

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats or touring new places via online tours. And this DIY attitude has only been amplified due to the recent COVID-19 pandemic. Read More.

Class 94

Class Order Video Marketing 94

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Blend Marketing

APRIL 6, 2021

Great inbound marketing content does more than engage and delight in isolation. It allows users to take a step further down the road to becoming a customer. And we do this by making sure great content has great calls to action.

Inbound Marketing 93

Inbound Marketing B2B Content Marketing & Strategy 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Inbox Insight

APRIL 6, 2021

To launch our new series into Content Intelligence and its strategic application in the art of B2B Content Marketing, we conducted research among the IFP community of senior B2B marketers. 67% of B2B marketers we surveyed, report they perceive a high threat level from new market entrants using emerging forms of AI to identify and apply better intelligence to gain competitive advantage.

B2B Marketing 93

B2B Marketing Content Marketing B2B Content 93

Search Engine Journal

APRIL 6, 2021

Latest trends and research by Google show how to gain more earnings for local based businesses The post Google: How to Increase Offline Sales for Local Businesses appeared first on Search Engine Journal.

Google 90

Google Business Trends Research 90

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. In the past, simply providing a quality product or service was enough. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. Now everywhere you look, customer engagement is the topic of discussion.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Search Engine Journal

APRIL 6, 2021

There are many reasons why search rankings fluctuate. Read about why it happens and why it's a good idea to focus on other metrics, too. The post Why Do Search Rankings on Some Keywords Fluctuate So Much? appeared first on Search Engine Journal.

Keywords 90

Keywords Analytics SEO Marketing 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 6, 2021

On social media, your follower count gives you an idea of your brand awareness and reach. That's why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn't work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Search Engine Journal

APRIL 6, 2021

Looking for PayPal alternatives? Check out these 13 other options for accepting online payments through your ecommerce website or invoicing. The post Top 13 PayPal Alternatives for Your Business appeared first on Search Engine Journal.

eCommerce 89

eCommerce Business Marketing Websites Tools 89

OnMessage

APRIL 6, 2021

If the answer to that question doesn’t pop into your head immediately, it surely doesn’t exist in your buyers’ and customers’ minds. Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on the position it wants to [.]. The post What Position Do You Want to Own in the Minds of Your Buyers?

Positioning 83

Positioning Demand Brand Identity Branding 83

Search Engine Journal

APRIL 6, 2021

Google's John Mueller answers how long it takes to re-rank a site with quality issues that were fixed The post How Long it Takes to Re-rank a Site with Fixed Quality Issues appeared first on Search Engine Journal.

Google 87

Google SEO 87

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

APRIL 6, 2021

How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration? Fortunately, that's exactly what the new Masters of Scale Courses App offers — expert advice from some of the world's best and brightest minds, guided by Reid Hoffman.

Business 89

Business Act-On Intent Fulfillment 89

Search Engine Journal

APRIL 6, 2021

Yahoo Answers comes to a close on May 4 with no plans to provide an archive of the website’s 16 years of content. The post Yahoo Answers Shutting Down May 4, Content Will Not Be Archived appeared first on Search Engine Journal.

Content 78

Content 78

Brandfolder

APRIL 6, 2021

The key to modern marketing is staying ahead of trends, or better yet, defining them. Brands are always eager to explore emerging platforms or experiment with approaches to reach cynical.

Brand Identity 78

Brand Identity Branding Trends Marketing 78