BenchmarkONE
JULY 13, 2022
Sales and marketing alignment is the third biggest priority for marketers today , after lead generation and conversion. It’s easy to understand why businesses are prioritizing alignment. Companies with highly aligned sales and marketing processes grow 19% faster and are 15% more profitable. . If you’re struggling to align sales and marketing, you’re probably already aware you’re leaving a lot on the table.
KoMarketing Associates
JULY 13, 2022
Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. SharpSpring recently partnered with Ascend2 to conduct “The State of Marketing and Sales Alignment 2022,” and statistics indicated that only 18% of respondents believe the customer experience they offer is “excellent.
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The Point
JULY 13, 2022
LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.
Zoominfo
JULY 13, 2022
Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
JULY 13, 2022
Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
JULY 13, 2022
With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. While there is a huge list of components that can contribute to the success of email campaigns, there are three, that when nailed down, will drive the most engagement from audiences. Timing. The first of three primary email marketing components is timing.
Envy
JULY 13, 2022
Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade.
Search Engine Journal
JULY 13, 2022
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does The CMS Matter For Search Rankings? appeared first on Search Engine Journal.
Content Marketing Institute
JULY 13, 2022
Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JULY 13, 2022
Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing.
Buffer
JULY 13, 2022
Life on the Internet can be stressful – even more for anyone who's selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can hurt you and your brand and turn customers away.
Martech
JULY 13, 2022
As U.S. inflation hit a 40 year peak, topping 9% , online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.
Search Engine Journal
JULY 13, 2022
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JULY 13, 2022
Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a console hooked up to their TV are unreachable 80% of the time, according to a new study by Samsung Ads. More console gamers watch TV on streaming, as opposed to linear TV, the study also found. The share of TV time for this group is split between 52% on streaming, 28% gaming and 20% linear.
Benchmark Email
JULY 13, 2022
Local SEO helps retail businesses to convert online traffic into in-store visits, utilizing geographical advertising and marketing in specific locations. With the widening variety of unique tools to advertise your company’s products – for example, using chatbots for marketing – SEO is a great tool to be used in any organization’s IT strategy and should… The post What is Local SEO And How to do it Right For Your Retail Business appeared first on Benchmark Email.
Martech
JULY 13, 2022
Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA. The survey asked some 13,500 U.S. consumers about their experiences with technology, financial services, retail and hospitality brands.
Search Engine Journal
JULY 13, 2022
Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools. The post The Top 8 Heatmap Software Options Compared appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
JULY 13, 2022
Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.
DivvyHQ
JULY 13, 2022
What is integrated marketing? While marketing experts might provide varying definitions, the key tenets revolve around providing your prospects and customers with a consistent voice, design, and experience across a coordinated customer journey. It's really the only way to fly in today's digital world. Wondering where to start? Or need a refresher? Here's a quick guide with everything you need to know.
SmartBug Media
JULY 13, 2022
If you’re anything like me, you want to fully enjoy all of the flexibility and freedom that comes with working remotely. The pandemic certainly changed how, when, and where many people work and has opened up a whole new world of work schedule possibilities. At Smartbug®, we have been remote-only since our inception in 2007! Work-life balance is at the core of our culture and plays a big part in our ability to provide exceptional work to our clients.
HG Data
JULY 13, 2022
Calculating your Total Addressable Market, or TAM, is a crucial step in the GTM journey for a multitude of reasons. While the primary purpose is to understand your revenue opportunity, there are a host of other benefits that can impact your business long-term. In this article, we’ll quickly review the basics of TAM, then discuss … The post 4 Reasons Why Knowing Your TAM Is Crucial appeared first on HG Insights.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sharpspring
JULY 13, 2022
Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesn’t believe that. Elon estimates that number is 20-25%. What is the truth? SparkToro conducted a fresh analysis of 44,058 active Twitter accounts and determined that 19.42% fit a conservative definition of fake or spam accounts.
TrustRadius Marketing
JULY 13, 2022
Large or small, your business is one disaster away from utter ruin. A fire, a flood, a grid outage, or any number of other disruptive events can render your critical functions non-functional. Disaster recovery software and disaster recovery services keep things running with minimal downtime. They can save you from certain doom. Like this, but with more servers and less spandex.
Salesforce Marketing Cloud
JULY 13, 2022
Through the turmoil of the past few years, brands have increasingly started showcasing their values through their marketing. More people today align with companies that share their ethics and the research shows they will continue to support those brands — whether buying from them or working for them. That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos.
Search Engine Journal
JULY 13, 2022
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
JULY 13, 2022
By Rachel Degginger , Marketing Consultant at Heinz Marketing. Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. It seems like a new trend emerges every day. How are you supposed to wade your way through with SO many features available? Well, to start, here are 3 trends I’m excited to start using more frequently. 1.
Go Beyond SEO
JULY 13, 2022
Your customers change their behavior depending on the season, which impacts the content they interact with and the keywords they use for search. (Hint: this also means how, when, and what they decide to buy will change.). Before you click away thinking that seasonality doesn’t apply to your business, stick with us. You may think you don’t have a season.
SWZD
JULY 13, 2022
Recession or not, tech spending will thrive — early State of IT data urges vendors to keep investing in sales and marketing. Learn why.
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