Content Marketing Institute
APRIL 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
KoMarketing Associates
APRIL 6, 2022
As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.
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Biznology
APRIL 6, 2022
There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. First, let’s dissect how we reached the current social media agency landscape: Remember that social media is still pretty new.
Search Engine Journal
APRIL 6, 2022
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
APRIL 6, 2022
Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, two questions are looming in the marketing world about measurement: How would you measure (
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
APRIL 6, 2022
A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.
Search Engine Journal
APRIL 6, 2022
Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The Right Reviews For Your Business appeared first on Search Engine Journal.
Martech
APRIL 6, 2022
Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. Buy what can you really expect if you convert? Here’s how to make the switch if you think it’s worthwhile.
Search Engine Journal
APRIL 6, 2022
Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. The post Twitter Confirms It’s Working On An Edit Button appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
APRIL 6, 2022
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced an update to their CTV targeting and measurement capabilities. What they do. The CTV solution now has improved targeting and measurement functions. This proprietary stack is designed to drive conversions and target audiences via custom data sets.
Search Engine Journal
APRIL 6, 2022
Whether or not word count matters in SEO has been hotly debated. Here's how you can use it to your advantage. The post Does Word Count Really Matter For SEO Content? appeared first on Search Engine Journal.
SmartBug Media
APRIL 6, 2022
Have you ever thought of creating a physical commodity out of your digital product? Let’s say you have. Then do you have the necessary skills and resources for creating the product and taking it to the market? In this article, Dr. Jeremy Weisz, Co-Founder of Rise25 Media and George Perkins, the Head of Doing Stuff at Super Rare Games, talk about how an e-commerce brand can create and sell a tangible video game product.
Search Engine Journal
APRIL 6, 2022
From link quality to age, Python enables you to analyze and evaluate backlinks in different ways from simple spreadsheets or backlink tools. The post How To Visualize & Customize Backlink Analysis With Python appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
APRIL 6, 2022
Brands today are consumed by the question: How do we create unique experiences that turn our target audiences into loyal customers? It’s a question born out of necessity. Well-honed product positioning isn’t enough to stand above competitors in a crowded field. And, in the digital world, frictionless design is table stakes. As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential
Martech
APRIL 6, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, hope your martech is stacked in your favor. As marketers our job is to bring people to the table.
Roketto
APRIL 6, 2022
As a rather modest inbound company that started in 2004, HubSpot was founded on the realization that consumer behavior around buying things was experiencing change — namely that people were no longer responding to the in-your-face advertising that was the standard way of reaching people for so long.
Martech
APRIL 6, 2022
Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. This comes even as there are more choices than ever.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
APRIL 6, 2022
12 minutes read Image source This is not a pipe. It’s a picture of a pipe. In 1929, René Magritte, a prolific Belgian surrealist artist, unveiled one of his most famous paintings titled La Trahison des images (The treachery of images.) The painting introduced the idea that a picture of an object is not the object itself, which is nowadays a huge topic of discussion in philosophy classes.
Salesforce Marketing Cloud
APRIL 6, 2022
Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics have become a top priority for business leaders who are looking to build data-driven strategies to identify what’s working and what’s not.
MindFire
APRIL 6, 2022
While we are on the topic of Trade Shows – don’t forget about the giveaways. We will share a number of strategies for driving people to your booth in our webinar on April 14th , but the right giveaway and marketing strategy will get them there faster! Make sure to get your prospects and clients to register early for meetings so they can receive their free gift!
Salesforce Marketing Cloud
APRIL 6, 2022
Imagine being challenged to meet one new person every day. That’s what Larry Fisher, CEO of Chicago marketing agency Rise Interactive, asked one of his more introverted employees to do when the company started transitioning back to the office. “That’s an opportunity to break down that weirdness and just check in with people,” Fisher said. “It allows people to see if you put yourself out there, it’s not that bad.”.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
TrustRadius Marketing
APRIL 6, 2022
Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. This web of tasks and research can overwhelm small businesses and startups.
Anyword
APRIL 6, 2022
With all the advances in artificial intelligence, comes all different ways to create content. It’s just like business communication. Once upon a time, you could have a meeting, write a report, or send a letter. In the modern age, you can use Zoom, WhatsApp, Slack, eMail, create a Google Doc, and so on. Writing has changed in the same way, but with a major difference.
LeanData
APRIL 6, 2022
Sometimes things just don’t go to plan with our revenue orchestration processes. As operations professionals – be it RevOps, Sales Ops, Marketing Ops, Sales Development Ops or other – we’ve all been there. Something breaks, or an unexpected, unintended outcome develops, and it threatens the efficiency and effectiveness of our in-market plays.
Salesforce Marketing Cloud
APRIL 6, 2022
Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. Whether you’re a service agent looking to level up at your company or want to pivot into a new service career, skilling up for today’s work-from-anywhere world is more important than ever.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
APRIL 6, 2022
Elon Musk, a vocal advocate for change on Twitter, is now on the board of directors and the company's largest shareholder. What happens next? The post What Does Elon Musk’s Twitter Look Like For Digital Marketers? appeared first on Search Engine Journal.
SendGrid
APRIL 6, 2022
Email deliverability should be a high priority for any sender. After all, you can’t achieve your email program goals if your emails never reach recipients’ inboxes. In a recent Twilio SendGrid webinar, we caught up with a panel of internet service providers (ISPs) to talk about the latest trends and best practices in email deliverability. […].
Search Engine Journal
APRIL 6, 2022
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don'ts, and more. The post Google Discovery Ads Dos and Don’ts For More Successful Campaigns appeared first on Search Engine Journal.
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