Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
Search Engine Journal
SEPTEMBER 16, 2022
If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.
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Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.
Only B2B
SEPTEMBER 16, 2022
Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. There are many benefits to switching to SaaS, including decreased expenses and improved flexibility. And it’s obvious that this trend is here to stay because 80% of firms want to make all of their systems SaaS by 2025.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
The Daily Egg
SEPTEMBER 16, 2022
SmartBiz is a top lender for businesses that qualify for SBA-backed loans but want to avoid the lengthy and complicated application process. The post SmartBiz Review appeared first on The Daily Egg.
CopyBlogger
SEPTEMBER 16, 2022
Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank. Continue Reading. The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger.
The Daily Egg
SEPTEMBER 16, 2022
Fundbox is a terrific alternative lender for startups and small businesses limited by traditional banks’ typical loan qualification hurdles. The lender has. The post Fundbox Review appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
SEPTEMBER 16, 2022
Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.
Sprout Social
SEPTEMBER 16, 2022
The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.
Search Engine Journal
SEPTEMBER 16, 2022
Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You Need To Know appeared first on Search Engine Journal.
Martech
SEPTEMBER 16, 2022
Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. . Users can now create and share segments within the CDP , enhance them with additional account attributes for personalization and activate engagement across channels.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Heinz Marketing
SEPTEMBER 16, 2022
By Tom Swanson , Engagement Manager at Heinz Marketing. “We need more enterprise clients!” is a familiar call for B2B marketers. Obviously you want the biggest, most recognizable logos on your website as users of your genius product. It just makes sense. There are plenty of posts about how to generate that demand, but today I want to talk about what many revenue teams view as a major hurdle to landing enterprise deals: procurement.
Anyword
SEPTEMBER 16, 2022
Freelance writers and copywriters already face quite a few roadblocks in their day-to-day careers. Establishing and maintaining relationships. Staying sharp on your writing skills. Time and project management. It’s a balancing act. And part of this process is also knowing how to pitch your services effectively. You have to grab the client’s attention quickly, convince them of your value, and get them excited about using your skills and knowledge to deliver the content they need.
Salesforce Marketing Cloud
SEPTEMBER 16, 2022
As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Figuring out how to hire and onboard employees virtually, implementing new modes of customer service, and understanding how to operate more sustainably are just a few of the complexities on the table. What’s at the heart of these scenarios? You’d be right if relationships came to mind.
Walker Sands
SEPTEMBER 16, 2022
From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Sharpspring
SEPTEMBER 16, 2022
Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up on email outreach due to poor results from early attempts.
Search Engine Journal
SEPTEMBER 16, 2022
Google's Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously. The post Google: Timing Of September Core Update After HCU Not Coincidental appeared first on Search Engine Journal.
Scoop.it
SEPTEMBER 16, 2022
Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience. What if there was another way to keep up with content needs without always writing new pieces?
Heinz Marketing
SEPTEMBER 16, 2022
By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Following on the heels of 2021’s The Great Resignation, a new conversation is trending across news sites, LinkedIn, and social media and has employers scrambling to understand what it means for their workforce. It turns out the term “Quiet Quitting” is somewhat of a misnomer, but it describes a trend that is still worth paying attention to.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Search Engine Journal
SEPTEMBER 16, 2022
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era.
HG Data
SEPTEMBER 16, 2022
HG Insights is happy to announce we’ve been named a finalist for the 2022 SaaS Awards as one of the ‘Best SaaS Product for Business Intel or Analytics’ for our Technology Intelligence solution. The Software as a Service Awards are one of the foremost honors recognizing excellence and innovation in the scope of SaaS-based solutions. … The post HG Insights Named as SaaS Award Finalist appeared first on HG Insights.
Search Engine Journal
SEPTEMBER 16, 2022
Leave no room for doubt when it comes to proving that your business truly exists. Successfully verify your Profile with video on Google Business Profile. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 16, 2022
Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Search Engine Journal
SEPTEMBER 16, 2022
Chrome's Freeze Dried Tabs delivers interactive screenshots, speeding up webpage delivery by up to 20% during moments such as in a cold startup. The post Chrome Uses Interactive Screenshots To Speed Up Sites appeared first on Search Engine Journal.
DivvyHQ
SEPTEMBER 16, 2022
What’s the difference between content marketing and advertising? What synergies do they share? When you understand how these two practices can work together, better results often follow. More on this in today's post.
Litmus
SEPTEMBER 16, 2022
[link]. For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. Endy recently sent an email campaign utilizing Litmus Personalize to integrate their latest blog posts to help increase email engagement with both potential and existing customers on the topics tailored to their preferences and onsite behavior.
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