Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), thereby more efficiently increasing your reach and customers. We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Zoominfo

FEBRUARY 24, 2023

Whether by personal choice or managerial mandate, much of corporate America is returning to the office after more than two years of uncertainty and remote work. While the pandemic accelerated many trends that were already becoming mainstream, including remote work and virtual collaboration, recent data suggests that many companies are keen to see a return to in-office, on-premises work.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Mobile Marketing Marketing Prospects 130

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. In an ‘uncertain’ marketplace, the greatest challenge lies in driving and converting demand – i.e., being in the right place, at the right time, with the right message and solution and the right motion to turn a prospect into a customer and turn an existing customer into a “customer for life.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

The Daily Egg

FEBRUARY 24, 2023

ClickUp and Airtable are two effective tools designed to help project managers streamline their processes and ensure the successful completion of project. The post ClickUp vs. Airtable appeared first on The Daily Egg.

Design 142

Design Tools Process Effectiveness 142

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

FEBRUARY 24, 2023

30-second summary: Capturing an impressive 47% of total spend, Meta delivers a remarkable ROI and remains the only channel for brands that is capable of delivering at scale Marketers must look beyond a ROAS that may seem marginally below the blended average across their channels, and recognise the power of Meta for delivering cost-effective eCommerce performance at scale ClickZ thought leader, Jamie Bolton, discusses Meta’s performance as one of the most effective top-of-the-funnel marketing cha

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Only B2B

FEBRUARY 24, 2023

Managing a B2B business is not an easy task. It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting. B2B appointment setting is the process of scheduling meetings between sales representatives and potential clients or prospects.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Envy

FEBRUARY 24, 2023

With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success. But the data produced from ABM campaigns can be far harder to track than for a standard lead generation campaign.

Account Based Marketing 118

Account Based Marketing Demand ABM Lead Generation 118

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Benchmark Email

FEBRUARY 24, 2023

Calls to action do just that – they call a visitor to take action on your website, in an email, on an ad and more. But there’s more to it than simply putting a “click here” or “buy now” button on a webpage. As with any marketing practice, there’s a certain strategy involved. To really… The post 7 Tips to Create a CTA That Really Converts appeared first on Benchmark Email.

Tips 115

Tips Advertising Benchmark Email Marketing Practices 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.

Marketing Report 113

Marketing Report Personalization Work Management Marketing Management 113

Search Engine Journal

FEBRUARY 24, 2023

Learn how to use this online speed-testing tool to track and analyze your site's speed and performance. The post GTmetrix: How To Use The Speed Test Tool appeared first on Search Engine Journal.

Tools 113

Tools SEO 113

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter

Enterprise Management 104

Enterprise Management Hubspot Click Rate Marketing Management 104

Benchmark Email

FEBRUARY 24, 2023

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. Neil Patel believes that popups can give customers one last chance to convert. In fact, one popup improved the conversion rates on his site by 17 percent!

Lead Scoring 105

Lead Scoring Lead Ranking Leads Lead 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Unlike other web pages, your campaign landing pages serve a singular purpose – providing exactly what was promised whether that be a content download, event registration or free trial.

Landing Pages 91

Landing Pages Ad Building Mobile Marketing User-Generated Content 91

Benchmark Email

FEBRUARY 24, 2023

A lot goes into creating an effective marketing strategy. Whether you work in-house or hire an outside firm, companies need to hire specialists to conduct research, profile customers, set goals, create content, and analyze data — all in the hopes that they will be able to generate leads and, ultimately, increase sales. According to a recent study, companies invest… The post 5 Things Your Marketing Campaign Could Be Missing if Engagement is Low appeared first on Benchmark Email.

Campaigns 105

Campaigns Advertising Benchmark Ideal Customer Profiles Marketing & Strategy 105

ATAK Interactive

FEBRUARY 24, 2023

In this guide, you'll learn the fundamental concepts of web design, including the structure and layout of a website, the use of color and typography, and the importance of usability and accessibility. You'll also explore the latest design trends and techniques, and discover how to use a variety of tools and platforms to build and maintain your websites.

Design 78

Design Marketing Websites Trends Tools 78

Benchmark Email

FEBRUARY 24, 2023

The role of a parent is to help nurture and care for their child. It’s the parent’s job to ensure their children grow into well-functioning and contributing adults. But in recent months, the standard parent role has morphed into one that now includes educator. Working from home with kids has proven to be an immense obstacle.… The post How Often is Too Often for School Communicators to Send Emails?

Advertising Benchmark 98

Advertising Benchmark Education Email Marketing Marketing 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

Benchmark Email

FEBRUARY 24, 2023

Do you know the secret to success in today’s highly competitive digital age? Relationships. That’s right. There has never been a time when establishing a long-term connection with clients has been so important. The good news is, using a CRM can help make this goal much more achievable. By measuring the right metrics and how… The post Using a CRM to Measure Client Relationships appeared first on Benchmark Email.

CRM 97

CRM Advertising Benchmark Email Marketing Marketing 97

Drew Neisser

FEBRUARY 24, 2023

CMO turnover is rampant. That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti , Founder & Author of Bulletproof Your Career. Whether you are looking for your next role, eyeing a different industry, hoping to get on a board, or want to be a thought leader, this is the episode for you.

CMO 52

CMO Linkedin Tips Resources 52

Benchmark Email

FEBRUARY 24, 2023

If you’re not familiar with Simon Sinek, you should drop what you’re doing to watch his famous TED Talk: “How Great Leaders Inspire Action.” In his talk, he explores what made people like Martin Luther King Jr. and the Wright Brothers become the leaders they were. And his infamous TED Talk is just a sample… The post 8 Simon Sinek Quotes That Will Change The Way You Do Business appeared first on Benchmark Email.

Sample 96

Sample Advertising Benchmark Business Email Marketing 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

FEBRUARY 24, 2023

If you’re reading any business articles, talking to any business people or attending business events, it should be clear to you that month-over-month repeatable, predictable and scalable revenue growth remains a challenge. You might hit your revenue goals one month but miss them the next. You might be able to string a few months together, but then you hit a rough patch.

Business 52

Business Generation Research Companies 52

Benchmark Email

FEBRUARY 24, 2023

When marketers use social media to reach today’s consumers, there is only one golden rule: content is the absolute king. But do you think the biggest and most successful Instagram brands pump out content off the cuff, with no strategy for what they’re going to post? Of course not—that would be akin to a basketball team… The post How To Create a Sustainable Instagram Content Strategy appeared first on Benchmark Email.

Marketing & Strategy 52

Marketing & Strategy Advertising Benchmark Content Social Media 52

LeanData

FEBRUARY 24, 2023

With more and more businesses focusing on efficient growth and “doing more with less,” many companies find themselves playing Tetris with their tech stack: evaluating usage here, removing tools with overlapping features there, and decreasing subscription seats across the board. Companies report an average of 130 SaaS apps , and yet more tools do not equate to better processes.

Work Management 52

Work Management Budget Programs Efficiency Vendors 52

Benchmark Email

FEBRUARY 24, 2023

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. respondents said that trust is integral to… The post Why Transparency Matters and How Not To Be Afraid Of It appeared first on Benchmark Email.

Transparency 52

Transparency Advertising Benchmark Customer Surveys Trust Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

FEBRUARY 24, 2023

The post Diversity, Equity & Inclusion at Conversica: Transparency Leads to Change appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Transparency 52

Transparency Leads Lead Marketing Qualified Leads 52

Benchmark Email

FEBRUARY 24, 2023

2022 is quickly coming to an end, and 2023 is just around the corner. Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. If being a marketer has taught us anything, it’s that the way to succeed is… The post The 5 Best Online Marketing Tactics for 2023 appeared first on Benchmark Email.

Online Marketing 52

Online Marketing Tactics Best Practices Advertising Benchmark 52

Anteriad

FEBRUARY 24, 2023

Rob Sanchez, CEO of Anteriad – In the spirit of our focus on data this year, I wanted to shine a spotlight on the value of those seemingly small, even insignificant data points. I kicked off in January with a call to incorporate more data in every decision, and throughout that month, it became clear to me that data comes in many shapes and sizes. For marketers, it can be easy to measure those big things that are right in front of us, and neglect elements of data that are not as easy or as plenti

Intent Signal 40

Intent Signal Budget Programs Advertising Agencies Intent Data 40