Marketing Insider Group
MAY 16, 2017
In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term ‘video’ in a […]. The post Blogging Or Vlogging – Which One Is Right for Your Brand?
ViewPoint
MAY 16, 2017
When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation.
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Marketing Insider Group
MAY 16, 2017
Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group.
Tomorrow People
MAY 16, 2017
Get increased and improved leads by using data intelligently.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Savanta
MAY 16, 2017
In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. That’s shockingly low. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. 50 random companies picked from the FTSE All Share Index.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Savanta
MAY 16, 2017
In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. That’s shockingly low. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. 50 random companies picked from the FTSE All Share Index.
Adobe Experience Cloud Blog
MAY 16, 2017
Author: Stacey Thornberry We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m going to help you learn from others’ mistakes so you don’t have to make your own.
Oktopost
MAY 16, 2017
How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives.
Go Beyond SEO
MAY 16, 2017
Do you ever feel like your marketing company is lagging behind? You’ve got the website; you have some leads. Your marketing partner says they’re working hard—but what’s actually happening behind the scenes? We’ve seen way too many clients who have trusted their law firm marketing plan in the hands of people who appear competent and say all the right things, but just use sales tactics to hook you into giving them money every month while delivering sub-par results.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 16, 2017
Generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. But while the goal remains the same, the audience -- and their preferences and behaviors -- has not. People don't want to just read content anymore. They want immersive video experiences. When it's time to research a purchase or service a product, they don't want to wait to talk to a rep on the phone.
SnapApp
MAY 16, 2017
At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content. . Just a few more shows in these next few weeks and we’ll be in full “summer vacation” mode… only to kick it all off again for the fall. .
Hubspot
MAY 16, 2017
As marketers, capturing buyer attention is everything. Without it, we're just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power. They can learn about our companies and products through many channels -- online and offline.
Brandfolder
MAY 16, 2017
So you rebranded. Congrats! Now what? A rebrand goes so much further than receiving your final logo files. It requires a detailed launch strategy for both your consumer and the.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
6sense
MAY 16, 2017
Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results. As the CMO of Box, one of my key responsibilities is to drive continuous improvement across my organization and I knew part of my strategy had to include refining our ability to intelligently target and engage with our customers.
readwrite
MAY 16, 2017
The automotive industry is undergoing its biggest transformation since the 1908 Model T, the car that opened up travel to the middle-classes of America. But unlike in 1908, it isn’t about the price or production of a car, but how connectivity and automation will change the business model for manufacturers and the experience for consumers. Autonomous vehicles are still at least a decade away from public launch, says Ford’s head of research Ken Washington , but the connected car should be reaching
Lead Liaison
MAY 16, 2017
Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog.
Marsden Marketing
MAY 16, 2017
When you think of B2B content marketing , of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
JotForm
MAY 16, 2017
Do you need to sell tickets online, but don’t want your attendees to be dinged by costly fees? Check out JotForm, the Eventbrite alternative that doesn’t charge any extra fees. Eventbrite charges $0.99 per ticket + credit card processing fees + 2.5%+ of the ticket cost, making tickets m.
Content Standard
MAY 16, 2017
I’m a healthcare native. That native status is powerful as a value-based content creator because it means I’ve got an insider’s perspective on the culture and needs of healthcare organizations. It also means that on the few occasions I do step out of my (not so) little corner of the universe, I get a look at a world that approaches content and communication a lot differently than I’m used to.
ActiveDEMAND
MAY 16, 2017
Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. From differences in attitudes about investing in their respective businesses, to advertising and media spend, to investing in technology, the report seems to find little common ground.
readwrite
MAY 16, 2017
The automotive industry is undergoing its biggest transformation since the 1908 Model T, the car that opened up travel to the middle-classes of America. But unlike in 1908, it isn’t about the price or production of a car, but how connectivity and automation will change the business model for manufacturers and the experience for consumers. […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
MAY 16, 2017
Q&A with B-to-B Dream Team Captain Helen Stoddard
Terminus
MAY 16, 2017
VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched and scaled an innovative account-based marketing program with Terminus. Their team has received recognition for how they’ve implemented and found success with ABM, including Top ABM Newcomer at the ABMies , three team members named to the Terminus Top 45 ABM Superheroes list , and winning the SiriusDecisions Demand Creation and ABM Program of the Year.
Biznology
MAY 16, 2017
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. There’s a whole list of meals for a formal dinner — from the appetizer to the antipasto , then the pasta, meats, side dishes, insalata , cheese and fruit, dessert, coffee, and the digestivo.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KoMarketing Associates
MAY 16, 2017
Many of us have seen the impressive numbers around B2B content marketing usage. If you haven’t, here’s a snapshot (courtesy of the Content Marketing Institute ): While these figures are encouraging, they likely aren’t enough alone for you to adopt a full-fledged B2B content marketing strategy. Here’s a closer look at eight core benefits of B2B content marketing to help make the decision simple.
Directive Agency
MAY 16, 2017
Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold onto it. And, even when everything goes well , you only have a brief moment to convert your user into a lead. Timing is everything. Speaking of timing, make sure you download your copy of the Directive Site Speed Spreadsheet before reading the rest of this post.
Content Standard
MAY 16, 2017
The internet is an amazing place. It’s arguably the greatest marvel mankind has produced, connecting the whole globe, providing innumerable resources, and improving quality of life in countless ways. It’s also home to a new breed of offense, grift, and general unpleasantness. So it was no surprise to me when I logged into my company’s social listening platform ready for some customer and competitive intelligence research and discovered a slew of at-mentions from a number of uns
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