Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck. According to our State of Marketing Automation report conducted in partnership with London Research, 49% of marketers cite being unable to measure ROI as a key barrier, and 36% note that a lack of internal knowl

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

SendX

NOVEMBER 27, 2023

Timed popups are a specific type of popup window that appears on a webpage after a predetermined amount of time. Unlike immediate popups that appear as soon as a page loads, or action-based popups triggered by user behavior, timed popups rely on a set time delay to capture the user's attention. This delay can be calibrated to match the average time users spend on a page or tailored to appear at moments when engagement is likely to be highest.

Examples 397

Examples Spending 397

Marketing Insider Group

NOVEMBER 27, 2023

Marketing is at its best when it’s like a science experiment. Think of your strategy as a series of tests where each result teaches you something new. It’s a cycle of trying, learning, and improving that keeps getting better, whether your ideas hit the mark or miss it. Why does this work so well? Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out.

Planning 316

Planning Lead Scoring Lead Ranking Paid Search Agency 316

Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads.

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

The Forward Observer

NOVEMBER 27, 2023

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired, and challenged with this new daily calendar. The 2024 Day-to-Day Calendar features over 300 of Seth’s specially selected and edited entries distilled from his popular blog on topics such as the world’s worst boss, making better tacos, the trap of list

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Marketing Management 108

Marketing Management Personalization Best Practices eCommerce 108

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

Communities 103

Communities Peer-to-peer Thought Leadership Webinar Metrics 103

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Marketing Automation Services 106

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 106

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.

Deliverability 102

Deliverability Rules CAN-SPAM Phishing 102

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Benchmark Email

NOVEMBER 27, 2023

The holiday season, a time of festivity and celebration, presents a significant challenge and opportunity for retail stores. It’s a period marked by a substantial increase in consumer spending, making it crucial for retailers to have effective inventory management strategies in place. Efficient inventory management during this time is not just about stocking up on… The post Inventory Management Best Practices: Reducing Costs and Improving Efficiency appeared first on Benchmark Email.

Efficiency 98

Efficiency Cost Practices Best Practices 98

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.

Hubspot 97

Hubspot Advertising Agencies Terms and Conditions CRM 97

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult.

Creativity 96

Creativity 96

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share their insight specifically about the role AI is expected to play in 2024 when it comes to influencer marketing in the business world, further expanding on the overall influencer marketing expertise each shared in our comprehensive new 2023 B2B Influencer Marketing Report , which our

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies).

Enterprise Management 90

Enterprise Management Hubspot Paid Search Agency Work Management 90

Hubspot

NOVEMBER 27, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. Businesses want candidates who check the traditional boxes — goal-oriented, optimistic, coachable, persuasive, and so on. While those are all key bases to cover when recruiting salespeople, there are some lesser-considered elements that, in my experience, make for truly ideal s

Urgency Marketing 83

Urgency Marketing Marketing Qualified Leads Lead Leads 83

FunnelEnvy

NOVEMBER 27, 2023

Who hasn’t had the experience of being chased out of a showroom by a pushy salesperson? Those experiences are tiresome because they don’t respect where we are in our customer journey. We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it.

Landing Pages 64

Landing Pages Intent Top of Funnel B2B 64

Hubspot

NOVEMBER 27, 2023

In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. But that’s not the case. What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. Despite these challenges and disparities, women in sales are actively working to shatter the stereotype that has lingered for far too long.

B2B Thought Leadership 74

B2B Thought Leadership Paid Search Agency Thought Leadership Work Management 74

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

The Daily Egg

NOVEMBER 27, 2023

Every day, new tools and systems are being developed to make remote work easier. In some cases, however, the technology we use. The post How a SIP Registrar Simplifies Remote Work appeared first on The Daily Egg.

Tools 59

Tools 59

Hubspot

NOVEMBER 27, 2023

Ever thrown out a broken coffee maker? You're not alone. Coffee makers are the most represented product that needs TLC. Source: RepairMonitor Next time, just hit up a Repair Cafe and get your caffeine fix while your machine gets fixed. Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones.

Work Management 69

Work Management Bundling Business Amazon 69

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value. Ultimately, of course, creativity is organic.

Marketing AI 52

Marketing AI Creativity Paid Search Agency Newsletter 52

sagefrog

NOVEMBER 27, 2023

Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. But others kept hiring, leaning on new employer branding tactics to find the right people who could make their company stronger.

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

SalesIntel

NOVEMBER 27, 2023

In the fast-paced world of sales, effective time management is your secret weapon for success. As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition. Sales Time Management: A Strategic Approach to Boosting Productivity First things first, what is sales time management?

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

illumin

NOVEMBER 27, 2023

Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree is critical for both the advertising industry and the retail sector. During the 1980s, Black Friday really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce, sales continued to evolve and Cyber Monday was born, becoming almost equally as significant a sales day for some retailers.

Ads 52

Ads Best Practices Amazon Opt-out 52

Valasys

NOVEMBER 27, 2023

We all know that; paraphrasing tools are a valuable resource to eliminate plagiarism and make content unique. They work to replace words and restructure sentences without even changing the real meaning. However, some people have a question in mind, whether a paraphrasing tool capable to remove AI traces from content or not. As you are aware of ChatGPT and other content creation tools, there are also some online AI content detectors are developed that can find AI traces in the content generated b

Tools 52

Tools Content Training Act-On 52

seo.co

NOVEMBER 27, 2023

Search engine optimization (SEO) is a requirement if you want your website to be found in the search engines. Ranking in the search engine results pages (SERPs) and getting organic traffic from Google, Bing, Yahoo, and other search engines won’t happen on its own. Although there are many different ways to generate traffic to your website, you can’t compete in today’s marketplace without search visibility.

SEO 52

SEO Work Management SERP User-Generated Content 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

Landing Pages 52

Landing Pages Work Management SEO Paid Search Agency 52

Valasys

NOVEMBER 27, 2023

For the domain buying elite in the SEO world, understanding the intricate dance of SEO spiders on websites is crucial. The way these spiders read, interpret, and index a site directly influences its SEO performance. This article unveils the hidden mechanics of how SEO spiders navigate through your digital real estate. What Are SEO Spiders? In the intricate digital ecosystem of the internet, SEO spiders stand out as the unrelenting cartographers, charting the vast terrain.

SEO 52

SEO Domain Tagging Act-On 52

Anteriad

NOVEMBER 27, 2023

The post Giving Thanks to Great Opportunity Ahead appeared first on Anteriad.

Thought Leadership 52

Thought Leadership 52