Thu.Mar 28, 2024

article thumbnail

The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects

article thumbnail

How to Use Email Promo Codes to Great Effect

SendX

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

article thumbnail

How to Craft a Great Webinar Email

SendX

Given their unique ability to connect with audiences in a fun and dynamic way, webinars are now a crucial marketing tool for businesses in many fields.

article thumbnail

Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

article thumbnail

7 Easy SEO Tips for Small Businesses

Ahrefs

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

More Trending

article thumbnail

AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.

article thumbnail

How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Content Marketing Institute

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 124
article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

Linkedin 121
article thumbnail

A Comprehensive On-Page SEO Checklist for 2024

Ahrefs

Even better, many on-page improvements are super quick and easy to do.

SEO 120
article thumbnail

Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

article thumbnail

Organizational Change: Overcoming Habitual Behavior Challenges

CMSWire

Revamp your team's customer interaction strategy with effective, proven methods for a dynamic shift. Continue reading.

article thumbnail

How To Get More Email Subscribers (Fast and Easy)

CopyBlogger

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

article thumbnail

AI Integration Redefines Ecommerce: A Success Story

CMSWire

Wesley Somoza leads AI revolution at Classic Home, transforming ecommerce with personalized shopping and efficiency. Continue reading.

eCommerce 115
article thumbnail

Distribute Ideas, Not Content

Animalz blog

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

Will Threads API Spark a Great Second Act?

CMSWire

Threads’ potentially stunning comeback with innovative features and a powerful API, will likely challenge rivals and reshape social media dynamics. Continue reading.

API 112
article thumbnail

Data-driven content: The key to connecting with healthcare consumers

Martech

Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

Content 106
article thumbnail

Caveman style ABM is p **g off everyone’s best prospects

Velocity Partners

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good ABM isn’t about hunting targets and herding them into a funnel. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. All the power is in buyers’ hands and they’ll come to you when they’re good and ready.

ABM 104
article thumbnail

Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.

Google 93
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Unleash Your Marketing Potential with Anyword’s Chrome Extension

Anyword

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools. It fits seamlessly into your daily online activities, from Google Docs to social media platforms and even ChatGPT, bringing the power of advanced writing assistance directly to where you need it most.

article thumbnail

How Planet Fitness Leveraged Sprinklr AI+ to Create a Consistent, Global Brand Experience

CMSWire

Discover how Planet Fitness used Sprinklr AI+ to streamline social media management and empower their service teams with personalized communication tools. Continue reading.

article thumbnail

What is Chatbot: How to improve your business with a chatbot!

Goodish Agency

Chatbots have emerged as a critical technology, fundamentally changing how businesses interact with customers and streamline operations. This extensively.

article thumbnail

How to Benchmark Your Marketing Against Your Competitors

Visitor Queue

If your company is looking to stand out from the competition, you’re in the right place. One of the most effective strategies for achieving this is to benchmark your marketing efforts against your competitors. By understanding where your company stands in comparison, you can identify areas of improvement and improve your marketing strategies. In this […] The post How to Benchmark Your Marketing Against Your Competitors appeared first on Visitor Queue Blog | Identify Website Traffic.

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community

Thinkers360

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool. This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B anal

article thumbnail

Maximizing the Marketing Funnel

Blue Flame Thinking

A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. But your target audiences differ on how ready they are to engage with you.

article thumbnail

Are audience-pay models the solution for the struggling publishing sector?

illumin

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

article thumbnail

AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso

article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

This Guy LOVES Cold Email with Benny Rubin of Senders

Confessions of a B2B Marketer

Benny Rubin on LinkedIn Benny Rubin's email: benny@senders.co Sender's website Stop Sending Cold Emails From Google Workspace Email, Right Now Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company

article thumbnail

Plan Networking That Works

The Freeman Company

Discover the kinds of networking experiences audiences value most and how to incorporate them into your event.

52
article thumbnail

Why We Need Authenticity in the Digital Age

Televerde

The recent incident involving a digitally altered photograph of Catherine, Princess of Wales and her children has sparked widespread media attention and controversy. If you’re like me and not particularly interested in the Royal Family, you may be wondering why a bad Photoshop job is such a big deal. However, after reflecting on the situation, I recognize that the issue at hand is more important than a single photograph.