Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

SendX

MARCH 28, 2024

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

Effectiveness 397

Effectiveness Examples 397

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

Allocation 145

Allocation Validation Lead Scoring Lead Ranking 145

SendX

MARCH 28, 2024

Given their unique ability to connect with audiences in a fun and dynamic way, webinars are now a crucial marketing tool for businesses in many fields.

Webinar Metrics 380

Webinar Metrics Tools Business Marketing 380

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Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

Thought Leadership

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

Linkedin 116

Linkedin Analytics Work Management Marketing Management 116

CMSWire

MARCH 28, 2024

Threads’ potentially stunning comeback with innovative features and a powerful API, will likely challenge rivals and reshape social media dynamics. Continue reading.

API 122

API Social Media Features Media 122

CopyBlogger

MARCH 28, 2024

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

Newsletter 111

Newsletter Marketing Websites Leads Lead 111

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 108

PR Content Marketing Public Relations Storytelling 108

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

MARCH 28, 2024

Wesley Somoza leads AI revolution at Classic Home, transforming ecommerce with personalized shopping and efficiency. Continue reading.

eCommerce 124

eCommerce Efficiency Personalization Leads 124

Ahrefs

MARCH 28, 2024

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

Small Business Marketing 127

Small Business Marketing SEO Tips Business 127

CMSWire

MARCH 28, 2024

Revamp your team's customer interaction strategy with effective, proven methods for a dynamic shift. Continue reading.

Effectiveness 126

Effectiveness Activities Service 126

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.

Google 89

Google Personalization Tools Marketing AI 89

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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

CMSWire

MARCH 28, 2024

Discover how Planet Fitness used Sprinklr AI+ to streamline social media management and empower their service teams with personalized communication tools. Continue reading.

Brand Identity 85

Brand Identity Branding Social Media Tools 85

Visitor Queue

MARCH 28, 2024

If your company is looking to stand out from the competition, you’re in the right place. One of the most effective strategies for achieving this is to benchmark your marketing efforts against your competitors. By understanding where your company stands in comparison, you can identify areas of improvement and improve your marketing strategies. In this […] The post How to Benchmark Your Marketing Against Your Competitors appeared first on Visitor Queue Blog | Identify Website Traffic.

Advertising Benchmark 80

Advertising Benchmark Comparison Marketing & Strategy Paid Search Agency 80

Anyword

MARCH 28, 2024

Seamless Integration Across Your Marketing Suite The Anyword Chrome Extension is a game-changer for marketers seeking to enhance their digital content without the hassle of switching between tools. It fits seamlessly into your daily online activities, from Google Docs to social media platforms and even ChatGPT, bringing the power of advanced writing assistance directly to where you need it most.

Guidelines 80

Guidelines Marketing & Strategy Analytics Social Media 80

Velocity Partners

MARCH 28, 2024

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good ABM isn’t about hunting targets and herding them into a funnel. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. All the power is in buyers’ hands and they’ll come to you when they’re good and ready.

Account Based Marketing 79

Account Based Marketing ABM Ideal Customer Profiles Best Practices 79

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Intent Data

Goodish Agency

MARCH 28, 2024

Chatbots have emerged as a critical technology, fundamentally changing how businesses interact with customers and streamline operations. This extensively.

Business 77

Business Marketing 77

Ahrefs

MARCH 28, 2024

Even better, many on-page improvements are super quick and easy to do.

SEO 104

SEO 104

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. But your target audiences differ on how ready they are to engage with you.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Online Marketing

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool. This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B anal

Communities 57

Communities B2B Thought Leadership Tools Thought Leadership 57

Brightedge

MARCH 28, 2024

In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with search results. New AI-first search engines like Perplexity.ai and You.com are drawing interest and growing quickly in popularity by offering innovative approaches to search that prioritize AI-driven ins

User-Generated Content 52

User-Generated Content Keywords SEO Intent 52

AgencyEA

MARCH 28, 2024

In the dynamic landscape of 2024, event marketing has undergone a remarkable transformation, particularly in how brands champion women through their strategies. This journey towards gender equality has been a collective effort, and businesses are now more attuned than ever to the importance of inclusivity and empowerment in their marketing endeavors.

Event Marketing 52

Event Marketing Branding Brand Identity Marketing & Strategy 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Televerde

MARCH 28, 2024

The evolution of work-life balance since COVID-19 has shifted from traditional norms—like commuting with podcasts, fitting in exercise between meetings, and unplugging after work. Many professionals today embrace work-life integration, adapting to flexible hours and remote work environments. Yet, this new balance isn’t universal. For those of us in unique situations, particularly where choices are constrained, balance and integration take on a different meaning.

Privacy 52

Privacy Paper Rules Spending 52

Seismic

MARCH 28, 2024

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Valasys

MARCH 28, 2024

28th March, New Jersey: Since innovativeness is the life blood of cryptocurrency market, and Artificial Intelligence (AI) is gradually becoming a strong contender in the Altcoin arena, it is necessary to highlight some of its impacts on it. These AI-driven projects solve intricate problems in finance, healthcare, logistics, and content creation in numerous industries with their intelligent and efficient solutions.

Marketing AI 52

Marketing AI Validation Display Network Marketing 52