Webbiquity
MAY 10, 2018
Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.
Biznology
MAY 10, 2018
Werner Heisenberg, the legendary physicist, once said , “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about where digital is heading. We sometimes take for granted how much digital has changed our lives; but we’re still in relatively early days compared to how digital will reshape our lives in the years to come.
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Adobe Experience Cloud Blog
MAY 10, 2018
Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another.
Act-On
MAY 10, 2018
Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
MAY 10, 2018
Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Roketto
MAY 10, 2018
Original Equipment Manufacturers (OEM) often find themselves struggling to figure out why their marketing efforts aren’t bringing in the ROI that they expect. There’re a few reasons for this, but one of the most prevalent is a simple lack of emphasis. Shockingly, it’s estimated that as few as 20% of manufacturers have taken the time to put together a comprehensive, and cohesive marketing strategy.
Ontraport
MAY 10, 2018
Leverage gamification to revamp your online courses and drive engagement. The post 7 Gamification Strategies to Engage Your Online Course Members appeared first on The ONTRAPORT Blog.
Hubspot
MAY 10, 2018
Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. But things can get messy -- when you’ve got a bunch of people making suggestions, changing sentences, or deleting paragraphs, it quickly becomes difficult to discern changes you’ve made to a document. Fortunately, Google introduced a “Track Changes” feature with Google Docs back in 2014 to ensure easier collaboration and less delete-regret.
Vidyard
MAY 10, 2018
The sales tech landscape is overwhelming. With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. How do you decide which tools are worth your while and which ones are just bright shiny objects that will distract—or worse, detract—from your selling goals? Never fear, intrepid leaders!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Roketto
MAY 10, 2018
Original Equipment Manufacturers (OEM) often find themselves struggling to figure out why their marketing efforts aren't bringing in the ROI that they expect. There're a few reasons for this, but one of the most prevalent is a simple lack of emphasis.
Content Standard
MAY 10, 2018
In late 2017, MoonPie—a hundred-year-old company that sells marshmallow snack cakes—emerged as an unexpectedly compelling brand voice thanks to its hilarious and quirky Twitter account. The company’s social media strategy has netted it 226,000 Twitter followers—more than five times what they had just five months ago —as well as a prominent position in the current internet zeitgeist.
Roketto
MAY 10, 2018
Original Equipment Manufacturers (OEM) often find themselves struggling to figure out why their marketing efforts aren’t bringing in the ROI that they expect. There’re a few reasons for this, but one of the most prevalent is a simple lack of emphasis. Shockingly, it’s estimated that as few as 20% of manufacturers have taken the time to put together a comprehensive, and cohesive marketing strategy.
Content Standard
MAY 10, 2018
Your phone buzzes as you wander through the supermarket; must be passing another special offer. Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. Of course, it’s rare that you’re in a shop these days. It’s more likely Alexa has picked up that you’re nearly out of milk and ordered it for you before you realize it’s needed.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
MAY 10, 2018
If you do business in Canada, you’ve either collected money or paid someone through Moneris, the leading Canadian payment processor. That’s why we’re pleased to announce you can now use JotForm’s new integration with Moneris to collect payments directly through your forms! Every business needs to.
Kapost
MAY 10, 2018
Are you doing video? What about interactive graphics? Are you tailoring your content to every social platform? Creating immersive content experiences that blow your prospects’ minds? In the Age of. The post There’s a Better Way to Manage Your Distribution Channels [Webinar] appeared first on Kapost Content Marketing Blog.
Golden Spiral
MAY 10, 2018
Maximizing B2B Search Marketing. You have a unique business solution. With your customized solution comes a unique value proposition, clear verticals you want to pursue, and sales funnels to fill. So, you turn to search marketing to do just that. B2B marketing requires a clear understanding of the marketplace, the problems your service or product solves, and an effective method for filling your funnels.
Matchcraft
MAY 10, 2018
DigitalMaas is a platform, based in Sydney, Australia, that makes it easier for companies to improve their online presence. The platform offers website analysis, measurable fixes to help companies improve their reach and reports on how well your web pages are ranking in terms of SEO. Even better, they 100% use the MatchCraft platform to manage their customers!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
MAY 10, 2018
As a result of technological development, today’s hit marketing strategy is markedly different from that of, say, a decade ago. It may well still involve ad campaigns, banners, and TV spots— it’s just that they’ve had to move over and make some room for social media channels. And with this change has come a redoubled focus on visuals. Marketers have always known about the powerful immediacy and impact they bring to the table, but now they have bountiful feeds through which to deploy them without
QuanticMind
MAY 10, 2018
At QuanticMind, we’ve seen and analyzed large numbers of client AdWords Campaigns. One of the greatest areas of optimization opportunity involves tweaking the Geo-Targeting Settings based upon campaign performance. For example, many campaigns are set to target only “United States” with a 0% bid modifier. Alternatively, we’ve seen account managers bid at the state level with seemingly random bid modifiers based upon perception of performance or perception of need, instead of actual performance.
EveryoneSocial
MAY 10, 2018
By rozwiazac i uzyskac zaplate w finale, musisz wyuczyc sie sposobów radzenia sobie wraz z stresem. Istnieja sposoby na to, zeby okazac sie zjednoczonymi sposród sojusznikami w waszych booniach, tak jak na przyklad przy osrodku stanu zdrowia istnieja grupy, które upominaja ciebie o utrzymanie. Naucz sie wykrywac polaczenie, w tym jeden wraz z kibicami, którzy pierwszorzednie gromadza calosciowe rodzaje radzenia sobie ze wysilkiem, znajdujac kogos, który pojmuje twoja energie, by wspomóc ci w spe
Content Marketing Institute
MAY 10, 2018
Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. #Content that’s not backed by an editorial mission statement is like a ship w/out a compass.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MAY 10, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers.
EMagine B2B Blog
MAY 10, 2018
Website imagery is the visual element that beautifully conveys your culture, products & services and business values to your audience, potential investors and employees. When done correctly, it unifies your website design and leaves a lasting impression on your viewers. We’ve compiled these four best practices to select outstanding imagery that will enable your site to shine.
Heinz Marketing
MAY 10, 2018
By Matt Heinz, President of Heinz Marketing. For those who read our blog regularly (thank you!) you know each Thursday we feature B2B sales, marketing, and business leaders who tell in their own words, “How I Work”. It’s inspired by Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We’ve had some amazing guest for the last few years.
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