Mon.Sep 19, 2022

Finding the Right Analytics Operator for Your Marketing

FunnelEnvy

Software is essential for successful B2B marketing campaigns, but it’s only half the battle.

4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?

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5 Blog Post Templates to Help You Create Remarkable Content

Marketing Insider Group

Blog writing is one of the best parts of a solid content marketing strategy. Writing articles to draw people into your website is a creative way to get your product or service out there for the world to see. Writing quality content for your client base is important in the growth of your business.

LinkedIn Sales Navigator Enterprise: Everything You Need to Know

Oktopost

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How to Master Your Product Packaging

Marketing Insider Group

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility.

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A Data-Driven Approach For ABM Marketing

HG Data

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.

Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it.

How (and Why) to Auto Generate Website Content

DivvyHQ

As AI-based content creation tools improve and gain more traction within marketing departments, it's smart to understand the role that they can realistically play in your process. Today, these tools may only be useful for a handful of generic or formulaic types of content assets.

SoIT Gated Draft

SWZD

The 2023 State of IT report provides an inside look into IT spending plans and buyer trends to help tech vendors navigate the shifting B2B marketplace and maximize growth. Reports Research Resources

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Sales Pipeline Radio, Episode 326: Q & A with Jonathan Spier @jonathanspier

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered

Benchmark Email

Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how many email marketers get this delicate equation all wrong. We’ve seen it all at Benchmark: emails with too many images and plain emails with not enough engaging content.

Google Answers If Stop Words Should Be Used in URL via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers the question of whether or not it matters if one uses stop words in the URL. The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal. News SEO

Are You Ready for a Revolution in How Revenue Teams Do Business?

Conversica

Are You Ready for a Revolution in How Revenue Teams Do Business? The world is running mad—and it’s negatively affecting revenue teams. Marketing, Sales, and Customer Success professionals are tasked to do more with less—leading to overwork, subpar results, and lots of stress.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

7 Enterprise SEO Tools For Keyword Research, Compared via @sejournal, @krisjonescom

Search Engine Journal

What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword Research, Compared appeared first on Search Engine Journal. Enterprise SEO Tools

Best Time Tracking Software For Consultants

TrustRadius Marketing

Do you know what you will never get back? Your time; it’s a precious resource that you need to delegate wisely. If you properly manage your work hours then your free time can receive the value it deserves for a perfect work-life balance.

Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. . The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal. Content Creation SEO

10 Must-Have Chrome Extensions For SEO

SEMrush

Looking for SEO Google Chrome extensions to make life easier? We have you covered with this guide to the 10 best extensions you should add to your toolbox! SEO Tools

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Google Local Pack: What Is It? via @sejournal, @jasonhennessey

Search Engine Journal

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It? appeared first on Search Engine Journal. Local Search SEO Strategy

Brandfolder Feature Roundup: September 2022

Brandfolder

It's September and our team has been working hard on a bunch of great new updates to Brandfolder! We've put together a fantastic selection of new capabilities and integrations that

Google: 5 Ways To Prepare For Site Closure via @sejournal, @MattGSouthern

Search Engine Journal

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal. News SEO

Employees at Facebook forgot where they kept meta data at

Excelsior Research

Employees at Facebook forgot where they kept meta data at. September 20, 2022. Employees at Facebook forgot where they kept meta data at! The most ridiculous answer given by the company to hide we don’t know what! Employees at Facebook forgot where they kept meta data at.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Finding the Best ZoomInfo Alternative in 2022 – Why, Who and How

SalesIntel

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing.

Different ways to launch a remarketing campaign

Excelsior Research

Different ways to launch a remarketing campaign. September 19, 2022. There are Different ways to launch a remarketing campaign to increase the sale. We have noted the difference in this blog. Different ways to launch a remarketing campaign. Introduction.

What is a Premium Business MAT Release?

Brandpoint

PR and communications professionals have the never-ending task of finding new and innovative ways to help share their brands’ and clients’ messages.

Snapchat Emoji Meanings: Find Out Where You Stand [2022]

Hootsuite

If you’re active on Snapchat, you’ve probably noticed the little emoji that appear next to your friends’ names in the chat tab. But do you know the Snapchat emoji meanings? Never fear! We’re here to help.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared first on Search Engine Journal. Content Paid Media SEO Social Media Webinar

Quick Wins You Can Get When You Adopt Higher Logic Thrive Platform

Higher Logic

The post Quick Wins You Can Get When You Adopt Higher Logic Thrive Platform appeared first on Higher Logic. We recently announced the launch of our new product for associations – Higher Logic Thrive, the member experience platform.

The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023

Engagio

Add short description of webinar here. The post The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023 appeared first on Demandbase