Wed.Apr 10, 2019

Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

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6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits.

More Trending

Magento vs. Shopify: Our Complete Guide to E-Commerce Platforms in 2019 

ATAK Interactive

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Modern Marketing Influencer Blog Series: Being Human: How H2H Marketing Forges Strong Customer.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un.

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Email Inspiration: 2019’s Must-Subscribe Brands

Litmus

There’s no better source of email inspiration than your inbox.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

A Day in the Life of a Freelance Writer Who Works With Brands

Contently

“What do you do all day?” ” Whether I’m making small talk with a stranger, catching up with a family member, or even chatting with a close friend, it’s a question I have to field over and over again as a freelance writer. Many people who have 9-to-5 jobs are puzzled when I say make my own schedule. They aren’t sure how a freelance writer could make a living working for media companies and brands.

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How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Adopt a Curation Mindset to Get More From Your Top Content

Content Marketing Institute

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.

Making Empathy Part of Your Digital Transformation Strategy

The Mx Group

The post Making Empathy Part of Your Digital Transformation Strategy appeared first on The Mx Group. Technology

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask?

The Secret Art of Non-Intrusive Targeting

Versium

“Customers know when they are being targeted. And they don’t like it.”. Collin Dayley’s article on the importance of B2C data in B2B marketing points to the secret art of non-intrusive marketing: personalization. It’s the difference between targeting a customer and connecting with them.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Jewelry Brands & Programmatic: The Perfect Pair

Digilant

Jewelry brands are starting to like digital marketing, so they’re putting a ring on it. After decades of reaching consumers behind clear displays of beautiful diamonds, rings, and necklaces, luxury jewelers are beginning to notice changes in consumer behavior.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot?

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Salesforce Announces It Is Now Building What Evergage Already Offers

Evergage

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization.

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The New Season is Coming: Newsjacking the Top TV Series with SEMrush

SEMrush

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes. Industry News

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Everything You Need to Know About Adding GIFs in Email

Delivra

For the last twenty years, you’ve been sending several emails a day. You probably think you’ve got it all figured out. However, you may be surprised to learn that email still has some tricks up its sleeve.

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Software and SaaS Marketing Best Practices

Launch Marketing

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes.

Your Guide to Relationship Selling

Modern B2B Marketing

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.

The Simple 2-Step Process for Calculating Your Market Size

Hubspot

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

7 Important Sales Skills All B2B Recruiters Need

Zoominfo

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer.

Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

RebelMouse

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team.

4 Marketing Warning Signs You Can’t Ignore

ClickDimensions

I was working from home recently, writing a blog post much like this one when I heard it. It was the all-too-familiar and entirely too loud beep – followed by another exactly one minute later – of one of my home’s smoke detectors.