Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. It reminded me of the early days of YouTube and the emergence of new channels to create and promote citizen journalism, discover a new breed of web celebs, debate about various topics in an open forum, and the previously unknown ability for us to simply broadcast ourselves to the world from anywhere.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Oktopost

APRIL 10, 2019

Social Media 131

Social Media Social Marketing B2B Marketing Media 131

Marketing Insider Group

APRIL 10, 2019

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […]. The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group.

Content 256

Content Content Marketing Best Practices Marketing 256

Zoominfo

APRIL 10, 2019

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer. As all good recruiters know, there’s a certain amount of selling that must take place to secure a quality candidate. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field.

B2B Sales 185

B2B Sales B2B Zoominfo Cold Calling 185

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 10, 2019

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […].

Service 210

Service Customer Satisfaction Loyalty Activities 210

Adobe Experience Cloud Blog

APRIL 10, 2019

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with the competition nipping at your heels? It’s all about relationships—good old-fashioned human interactions that build trust.

Account Based Marketing 133

Account Based Marketing B2B Thought Leadership Thought Leadership B2B Sales 133

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said. “At that point, feedback was still overwhelmingly positive.” Short

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

ATAK Interactive

APRIL 10, 2019

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Marketing Automation Services 113

Marketing Automation Services Paid Search Agency Merchandising Domain 113

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

APRIL 10, 2019

Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process KITCHENER, Ontario – April 10, 2019 – Vidyard , the leading video platform for business, announces a new partnership with Outreach , the leading sales engagement platform, to bring personalized video messaging and real-time video engagement data to sales teams around the world.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

SEMrush

APRIL 10, 2019

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes.

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108

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing.

Features 107

Features Tagging Custom Publishing Keywords 107

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.

Social Media 99

Social Media Conversion Marketing Automation Services Media 99

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Social Media

ATAK Interactive

APRIL 10, 2019

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Marketing Automation Services 78

Marketing Automation Services Paid Search Agency Merchandising Domain 78

Content Marketing Institute

APRIL 10, 2019

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content. Continue reading → The post Adopt a Curation Mindset to Get More From Your Top Content appeared first on Content Marketing Institute.

Curation 97

Curation Content Process Content Marketing 97

Hubspot

APRIL 10, 2019

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. However, unless you're a monopoly, you most likely can’t capture the total addressable market for your products or services.

Process 97

Process Forecasting Growth Marketing Demand 97

SEMrush

APRIL 10, 2019

Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices.

Resources 86

Resources Google Ads Mobile Marketing 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

APRIL 10, 2019

How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. But they could be eating away at the ROI of your content marketing.

Cost 77

Cost Process Budget Programs Planning 77

Vidyard

APRIL 10, 2019

Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process KITCHENER, Ontario – April 10, 2019 – Vidyard , the leading video platform for business, announces a new partnership with Outreach , the leading sales engagement platform, to bring personalized video messaging and real-time video engagement data to sales teams around the world.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask? An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. These email sign up forms serve as your target audience’s first impression of your email marketing efforts, so it’s important to test and experiment with different types of email opt in forms to

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Hubspot

APRIL 10, 2019

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you. Your ideal post-work pub is nearby, open right after work, and offers a few gluten-free options so your entire team can partake.

Organization 78

Organization Marketing Websites Optimization SERP 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask? An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. These email sign up forms serve as your target audience’s first impression of your email marketing efforts, so it’s important to test and experiment with different types of email opt in forms to

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

ATAK Interactive

APRIL 10, 2019

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Marketing Automation Services 60

Marketing Automation Services Paid Search Agency Merchandising Domain 60

Hubspot

APRIL 10, 2019

Last week, this appeared in my inbox: I hadn't even planned on online shopping that night -- and, while I'd been in the market for a new wallet, I wasn't considering Kate Spade as an option until I received this email. But those two words -- last chance -- compelled me to click, and subsequently purchase, from Kate Spade's website. I mean … I didn't want to miss out now, did I?

Urgency Marketing 74

Urgency Marketing Landing Pages Ad Exchange Blast Campaigns 74

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Salesforce Marketing Cloud

APRIL 10, 2019

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization.

Ad Building 66

Ad Building CRM Organization Custom Publishing 66

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. Part of the content marketer’s job is to champion the value that content adds to the bottom line and explain its benefits in a clear, compelling way

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

The Mx Group

APRIL 10, 2019

The post Making Empathy Part of Your Digital Transformation Strategy appeared first on The Mx Group.

Digital Transformation 84

Digital Transformation 84