Wed.Apr 10, 2019

Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

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6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits.

More Trending

(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un.

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Evolving Your CX: How to Differentiate from DTC Brands

Modern Marketing

When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this.

A Day in the Life of a Freelance Writer Who Works With Brands

Contently

“What do you do all day?” ” Whether I’m making small talk with a stranger, catching up with a family member, or even chatting with a close friend, it’s a question I have to field over and over again as a freelance writer. Many people who have 9-to-5 jobs are puzzled when I say make my own schedule. They aren’t sure how a freelance writer could make a living working for media companies and brands.

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The New Season is Coming: Newsjacking the Top TV Series with SEMrush

SEMrush

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes. Industry News

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Google News Digest: 15 Years of Gmail, Mobile Usability Resources, Ads Editor V1, and More

SEMrush

Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource.

Your Guide to Relationship Selling

Marketo

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.

Adopt a Curation Mindset to Get More From Your Top Content

Content Marketing Institute

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Email Inspiration: 2019’s Must-Subscribe Brands

Litmus

There’s no better source of email inspiration than your inbox.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask?

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Salesforce Announces It Is Now Building What Evergage Already Offers

Evergage

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization.

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9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]

Hubspot

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue.

The Secret Art of Non-Intrusive Targeting

Versium

“Customers know when they are being targeted. And they don’t like it.”. Collin Dayley’s article on the importance of B2C data in B2B marketing points to the secret art of non-intrusive marketing: personalization. It’s the difference between targeting a customer and connecting with them.

The Simple 2-Step Process for Calculating Your Market Size

Hubspot

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask? An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand.

How to Use Limited Time Offers to Drive Sales

Hubspot

Last week, this appeared in my inbox: I hadn't even planned on online shopping that night -- and, while I'd been in the market for a new wallet, I wasn't considering Kate Spade as an option until I received this email.

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction.

Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs

DivvyHQ

How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. But they could be eating away at the ROI of your content marketing. Finding the ROI of content marketing can be challenging as many elements and processes exist within the discipline.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!