Wed.Apr 10, 2019

Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

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6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits.

More Trending

Magento vs. Shopify: Our Complete Guide to E-Commerce Platforms in 2019 

ATAK Interactive

Business owners have a lot of important decisions to make when starting an e-commerce business. Picking the correct e-commerce platform is at the top of that list. As such, businesses often find themselves pitting the two biggest platforms, Shopify and Magento, against each other. Because it is such an important decision, choosing between the two can be frustrating and time-consuming. .

Modern Marketing Influencer Blog Series: Being Human: How H2H Marketing Forges Strong Customer.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Adopt a Curation Mindset to Get More From Your Top Content

Content Marketing Institute

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.

How to Track Conversions from Social Media

Oktopost

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Email Inspiration: 2019’s Must-Subscribe Brands

Litmus

There’s no better source of email inspiration than your inbox.

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Salesforce Announces It Is Now Building What Evergage Already Offers

Evergage

As a customer data platform (CDP), we're often asked how Evergage compares with Salesforce. This is a fair question. Salesforce has been the leader in CRM for a long time, and the CRM was long considered to be the central repository of customer data in an organization.

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un.

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Jewelry Brands & Programmatic: The Perfect Pair

Digilant

Jewelry brands are starting to like digital marketing, so they’re putting a ring on it. After decades of reaching consumers behind clear displays of beautiful diamonds, rings, and necklaces, luxury jewelers are beginning to notice changes in consumer behavior.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot?

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Making Empathy Part of Your Digital Transformation Strategy

The Mx Group

The post Making Empathy Part of Your Digital Transformation Strategy appeared first on The Mx Group. Technology

Software and SaaS Marketing Best Practices

Launch Marketing

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Simple 2-Step Process for Calculating Your Market Size

Hubspot

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market.

The Secret Art of Non-Intrusive Targeting

Versium

“Customers know when they are being targeted. And they don’t like it.”. Collin Dayley’s article on the importance of B2C data in B2B marketing points to the secret art of non-intrusive marketing: personalization. It’s the difference between targeting a customer and connecting with them.

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs

DivvyHQ

How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. But they could be eating away at the ROI of your content marketing. Finding the ROI of content marketing can be challenging as many elements and processes exist within the discipline.

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4 Marketing Warning Signs You Can’t Ignore

ClickDimensions

I was working from home recently, writing a blog post much like this one when I heard it. It was the all-too-familiar and entirely too loud beep – followed by another exactly one minute later – of one of my home’s smoke detectors.

The New Season is Coming: Newsjacking the Top TV Series with SEMrush

SEMrush

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes. Industry News

3 Quick Ways To Nurture New Leads

Opt Intelligence

Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Announcement: Big Changes Made to RebelMouse’s Creative Agency Team

RebelMouse

On this gorgeous spring day in April 2019, I am very proud to announce the promotion of several key members on RebelMouse's team.

9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]

Hubspot

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue.

Your Guide to Relationship Selling

Modern B2B Marketing

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.