Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I’m here to tell you: an “inquiry” (someone who fills out a form) and a “lead” are not the same thing.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Search Engine Journal

JANUARY 5, 2023

Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.

Course 142

Course SEO Best Practices Tools 142

Content Marketing Institute

JANUARY 5, 2023

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

Content 132

Content Buy Companies 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Search Engine Journal

JANUARY 5, 2023

ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups. The post ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion appeared first on Search Engine Journal.

Startups 111

Startups Companies Tools 111

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new workout routine to get into better physical shape. But what are your new year’s resolutions for your career? For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team.

Advertising Agencies 107

Advertising Agencies Positioning Planning Work Management 107

Search Engine Journal

JANUARY 5, 2023

Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They Can Help Your SEO appeared first on Search Engine Journal.

SEO 107

SEO Examples Content 107

Martech

JANUARY 5, 2023

Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills.

eCommerce 107

eCommerce Pricing Price Distribution 107

Search Engine Journal

JANUARY 5, 2023

Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. The post Google Recommends Multiple Date Signals On Webpages appeared first on Search Engine Journal.

Google 105

Google SEO 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Ahrefs

JANUARY 5, 2023

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. Grammarly gets an estimated 7.

SEO 103

SEO Traffic Cost Google 103

Search Engine Journal

JANUARY 5, 2023

Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They Can Help Your SEO appeared first on Search Engine Journal.

SEO 103

SEO Examples Content 103

CopyBlogger

JANUARY 5, 2023

It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed. Continue Reading. The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger.

Business 103

Business Features Content Marketing Content 103

Search Engine Journal

JANUARY 5, 2023

Do you want to increase your productivity at work? Here are ten tips for using Slack more effectively. The post How To Use Slack Effectively: 10 Tips To Increase Productivity appeared first on Search Engine Journal.

Effectiveness 99

Effectiveness Tips Product Tools 99

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sana Commerce

JANUARY 5, 2023

The last year has been a rollercoaster for manufacturers. While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. With this changing landscape due, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond.

Trends 98

Trends Digital Transformation Forrester Order 98

HG Data

JANUARY 5, 2023

The Rise of AI-assisted Sales Tools market report examines how market conditions are driving investment in revenue efficiency software. The post The Rise Of AI-assisted Sales Tools Report appeared first on HG Insights.

Tools 95

Tools Marketing Report Efficiency Software 95

Martech

JANUARY 5, 2023

At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in size from 24-inch to 75-inch-screen models. They are priced between $119 and $999. All HD offerings feature Roku Voice Remotes, while Plus Series TVs have the enhanced Roku Voice Remote Pros.

Brand Identity 92

Brand Identity Branding Advertising Agencies Advertisements 92

Search Engine Journal

JANUARY 5, 2023

Creating an engaging brand presence starts with the first tweet. Stay on brand and find inspiration from 24 examples of first, funny, and viral tweets. The post What To Tweet: 24 Ideas For Inspiration appeared first on Search Engine Journal.

Viral Marketing 91

Viral Marketing Examples Brand Identity Branding 91

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Rev

JANUARY 5, 2023

If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. But how? How can marketing leverage the data it has available to drive more value and get better leads? How can they provide measurable and repeatable value to the company?

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Martech

JANUARY 5, 2023

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system.

Social Media 86

Social Media Webinar Metrics Media Analysis 86

DivvyHQ

JANUARY 5, 2023

As content marketers, we need to be aware of the basics of copyright law to avoid any accidental infringement. If you're ever accused of copyright infringement, here's a quick guide on what to do, and how to respond.

Copyright 79

Copyright Content Marketing DMCA Content 79

RDW Group

JANUARY 5, 2023

A landing page is a great way to capture attention for your marketing campaign, and it can help guide potential … The post 5 Simple Tips For Writing Compelling Landing Page Content appeared first on RDW Group.

Landing Pages 75

Landing Pages Tips Content Campaigns 75

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

The Daily Egg

JANUARY 5, 2023

An ecommerce business plan is like the instruction booklet that comes with a piece of flat-pack furniture. But in this case, it’s. The post 8 Easy Steps to Write an Ecommerce Business Plan appeared first on The Daily Egg.

eCommerce 70

eCommerce Business Marketing Websites 70

Hubspot

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Buyers have an abundance to pick and choose from.". Which ultimately means the seller's journey is going to have to shift, too.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Circle Studio

JANUARY 5, 2023

The post Understanding the Capabilities of Google Looker Studio appeared first on circle S studio.

Google 78

Google Marketing Websites Analytics SEO 78

PureB2B

JANUARY 5, 2023

The post Webinar Recap: Generate Qualified Leads with Data-Driven, Customer-Centric Messaging appeared first on DemandScience.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Webinar Metrics Generation 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Alejandro Rioja

JANUARY 5, 2023

Today, businesses and companies do a lot to create noise and buzz. For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention.

Press 52

Press Buzz Paid Search Agency Companies 52

Sana Commerce

JANUARY 5, 2023

The last year has been a rollercoaster for manufacturers. While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. With this changing landscape, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond.

Trends 52

Trends Digital Transformation Forrester Order 52

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. While companies will be tempted to scale back during tough economic times, experts agree that this is not the time to step on the brakes. Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52