Tue.Mar 21, 2023

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What is Marketing Automation in 2023?


Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Marketing Automation gives marketers the power to produce and distribute targeted strategies across the globe, all at the click of a button.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?


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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.

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Adobe Marketing Automation Updates 2023 | Research Brief


Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The company is making a slew of product announcements across its portfolio, but for the core Adobe Marketo Engage and Measure product lines, the announcements focused on three key areas: Dynamic Chat Interactive Webinar Management Advanced Analytics The company also announced some strong new customer wins and solid momentum for the Adobe Market

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Will AI Kill SEO? We Asked ChatGPT via @sejournal, @RyanJones

Search Engine Journal

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

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LinkedIn releases new Pages features for B2B marketers


Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

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Start A/B Testing Today with 6 Simple Steps

The Daily Egg

You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is. The post Start A/B Testing Today with 6 Simple Steps appeared first on The Daily Egg.

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How to Track Email Traffic Using UTM Tracking

Benchmark Email

When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.

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LinkedIn Rolls Out 4 Updates For Business Pages via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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HG Use Case: SAP Cloud Migration Opportunity

HG Data

Hayden Kemp-Robertson, Account Manager, provides a quick visual example of how one of his IT services clients was able to win a large SAP cloud migration opportunity by using Technology Intelligence from HG Insights. The post HG Use Case: SAP Cloud Migration Opportunity appeared first on HG Insights.

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6 Skills that Turn Sales Development Representatives (SDRs) into Superheroes


One of the crucial roles in any successful sales team is the sales development representative (SDR). Their role is to help move prospects through the sales pipeline using their impressive SDR skills. SDRs take over much of the early sales process, including nurturing leads, before passing them on to account executives to close the deal. Without an SDR team, your sales team could be overburdened with many tedious tasks and end up spending less time closing deals.

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Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Content Marketing Institute

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.

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Adobe announces Firefly for AI-driven creative


Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Updated Community Guidelines To Include AI Content via @sejournal, @kristileilani

Search Engine Journal

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Why we care about data management platforms


Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.

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The 29 Best WordPress Plugins (Organized by Category)


However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins.

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5 tips to get more value from your tech stack


Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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9 Content Writing Tricks to Win SERPs in 2023


2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition.

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Embracing the People Experience at Anteriad


We know our best investment is in our people, which is why we’re committed to providing an enhanced People Experience at Anteriad. Our commitment has earned us recognition as a certified Great Place to Work and inspires us to continue to adapt and improve our employee experience. Here are some of the ways we engage employees throughout their career journey and align them to our values (Lead & Learn, Innovate & Inspire, Collaborate & Celebrate, and Do More & Do Good).

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Freeman Trends Report Q1 2023

The Freeman Company

The post Freeman Trends Report Q1 2023 appeared first on Freeman.

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Marketing Mix Modeling 101

Mass Analytics

Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Plan for a Cookieless Future Despite Delays


With every delay in Google’s cookie deprecation, it becomes easier for advertisers to question whether third-party cookieless advertising will actually come to be. The reality? The cookieless future is still coming. While it seems like every other marketing headline is about the removal of third-party cookies, the industry and technology have been actively moving toward replacing cookies as the main currency in advertising for a while now.

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Without Clarity Around Your Story and Strategy. You Have Nothing.


Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee believes in the [.] The post Without Clarity Around Your Story and Strategy.

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TAM, SAM, SOM, & SalesIntel – How Modern B2B Company Technographics Data Is a Game Changer in 2023


As a business owner or marketer, it is important to understand your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) to gauge the size and potential of your business. However, it can be challenging to obtain accurate and reliable data to determine these market sizes. This is where technographic data come into play.

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How to Retain Brand Equity During a B2B Rebrand

Walker Sands

How do you know when it’s time to rebrand? Does your brand need to refresh its visual identity or create more focused messaging? Or is it time for a bigger change? A rebranding initiative can take your brand to the next level, but it can also create certain risks. With so much at stake, it’s important to understand how to evolve your brand while protecting its core elements.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Ataccama ONE Now Available in the Microsoft Azure Marketplace


Microsoft Azure customers worldwide now gain streamlined access to the Ataccama ONE Unified Data Management Platform to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.

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8 Secrets To Moving Your Marketing Automation And CRM To HubSpot

Square 2 Marketing

Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started making changes to your process to improve your close rate. Finally, your marketing team is starting to add new tactics and channels. Sound familiar? This is typically what happens when companies start doubling down and investing in sales and marketing to drive revenue and growth.

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Bottlenecks for B2B Lead Nurturing & Overcoming them.


What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. This blog post will discuss the common bottlenecks in B2B lead nurturing and ways to overcome them.