Tue.Mar 21, 2023

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What is Marketing Automation in 2023?


Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Marketing Automation gives marketers the power to produce and distribute targeted strategies across the globe, all at the click of a button.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?


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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.

Business 158
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Top 5 RevOps Challenges and How to Solve Them


From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Adobe Marketing Automation Updates 2023 | Research Brief


Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The company is making a slew of product announcements across its portfolio, but for the core Adobe Marketo Engage and Measure product lines, the announcements focused on three key areas: Dynamic Chat Interactive Webinar Management Advanced Analytics The company also announced some strong new customer wins and solid momentum for the Adobe Market

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically


We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business? The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here.

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LinkedIn releases new Pages features for B2B marketers


Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

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LinkedIn Rolls Out 4 Updates For Business Pages via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search Engine Journal.

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HG Use Case: SAP Cloud Migration Opportunity

HG Data

Hayden Kemp-Robertson, Account Manager, provides a quick visual example of how one of his IT services clients was able to win a large SAP cloud migration opportunity by using Technology Intelligence from HG Insights. The post HG Use Case: SAP Cloud Migration Opportunity appeared first on HG Insights.

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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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6 Skills that Turn Sales Development Representatives (SDRs) into Superheroes


One of the crucial roles in any successful sales team is the sales development representative (SDR). Their role is to help move prospects through the sales pipeline using their impressive SDR skills. SDRs take over much of the early sales process, including nurturing leads, before passing them on to account executives to close the deal. Without an SDR team, your sales team could be overburdened with many tedious tasks and end up spending less time closing deals.

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TikTok Updated Community Guidelines To Include AI Content via @sejournal, @kristileilani

Search Engine Journal

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Adobe announces Firefly for AI-driven creative


Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.

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Embracing the People Experience at Anteriad


We know our best investment is in our people, which is why we’re committed to providing an enhanced People Experience at Anteriad. Our commitment has earned us recognition as a certified Great Place to Work and inspires us to continue to adapt and improve our employee experience. Here are some of the ways we engage employees throughout their career journey and align them to our values (Lead & Learn, Innovate & Inspire, Collaborate & Celebrate, and Do More & Do Good).

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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Why we care about data management platforms


Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.

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Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Content Marketing Institute

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.

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How to Track Email Traffic Using UTM Tracking

Benchmark Email

When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.

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ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free! by Cynthia Ramsaran


This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emphasis on respecting user privacy… the list goes on. Attend MarTech , online March 28-29 , for free to explore these critical trends – and the solutions, strategies and tools you need to stay a step ahead of the competition.

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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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9 Content Writing Tricks to Win SERPs in 2023


2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition.

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5 tips to get more value from your tech stack


Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.

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Freeman Trends Report Q1 2023

The Freeman Company

The post Freeman Trends Report Q1 2023 appeared first on Freeman.

Trends 98
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Marketing Mix Modeling 101

Mass Analytics

Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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How to Plan for a Cookieless Future Despite Delays


With every delay in Google’s cookie deprecation, it becomes easier for advertisers to question whether third-party cookieless advertising will actually come to be. The reality? The cookieless future is still coming. While it seems like every other marketing headline is about the removal of third-party cookies, the industry and technology have been actively moving toward replacing cookies as the main currency in advertising for a while now.

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Without Clarity Around Your Story and Strategy. You Have Nothing.


Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee believes in the [.] The post Without Clarity Around Your Story and Strategy.

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TAM, SAM, SOM, & SalesIntel – How Modern B2B Company Technographics Data Is a Game Changer in 2023


As a business owner or marketer, it is important to understand your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) to gauge the size and potential of your business. However, it can be challenging to obtain accurate and reliable data to determine these market sizes. This is where technographic data come into play.

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How to Retain Brand Equity During a B2B Rebrand

Walker Sands

How do you know when it’s time to rebrand? Does your brand need to refresh its visual identity or create more focused messaging? Or is it time for a bigger change? A rebranding initiative can take your brand to the next level, but it can also create certain risks. With so much at stake, it’s important to understand how to evolve your brand while protecting its core elements.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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How to Level Up Your Content Strategy in the Parse.ly Dashboard


Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is paramount to driving new revenue. Parse.ly helps you do just that. Besides democratized content analytics, Parse.ly offers unique features in our dashboard to help you level up your content strategy, including: Content conversions Video anal

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide


Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

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Ataccama ONE Now Available in the Microsoft Azure Marketplace


Microsoft Azure customers worldwide now gain streamlined access to the Ataccama ONE Unified Data Management Platform to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.