ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. It is not surprising.

CMO 147

CMO Positioning Peer-to-peer Marketing Analytics Tools 147

SendX

NOVEMBER 29, 2023

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.

Conversion Rate 386

Conversion Rate Email Campaigns Optimization Conversion 386

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns.

Deliverability 239

Deliverability Phishing Guidelines CAN-SPAM 239

SendX

NOVEMBER 29, 2023

There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because an internet search landed you on this page.

Internet Marketing 273

Internet Marketing Search Marketing Email Marketing Marketing 273

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Spiralytics

NOVEMBER 29, 2023

TikTok has become a cultural phenomenon in the current digital age. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino users —ranking eighth worldwide. Why? TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience.

Content 118

Content Viral Marketing Lead Ranking Communities 118

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

Automation 121

Automation Tools Work Management Marketing & Strategy 121

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

Digital Asset Management 104

Digital Asset Management Work Management Privacy Marketing Management 104

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Velocity Partners

NOVEMBER 29, 2023

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just, y’know, for instance. For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Buy 105

The Daily Egg

NOVEMBER 29, 2023

If you’re used to having choppy or even dropped calls when using a VoIP phone, you know how frustrating it can be. The post SIP Testing for Beginners: 7 Quick Checks and 5 Free Tools appeared first on The Daily Egg.

Tools 92

Tools 92

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1

Service 100

Service Customer Surveys Paid Search Agency Advertising Channels 100

Benchmark Email

NOVEMBER 29, 2023

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In a world where instant communication is king, email marketing offers a unique blend of reach, relevance, and return on investment (ROI). In this guide, we’ll walk you through building a robust email list and… The post Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI appeared first on Benchmark Email.

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

The Daily Egg

NOVEMBER 29, 2023

If you’ve been exploring virtual or online solutions for making phone calls, chances are you’ve encountered the term SIP, which stands for. The post Why The Default SIP Ports May Not Be The Right Ones To Open appeared first on The Daily Egg.

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DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests. And with the help of the latest AI tools, the process of identifying and engaging these groups is getting easier.

Generation 95

Generation Automation Planning Content Marketing 95

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? Skittles think they may have found the secret formula with their latest Taste the Rainbow campaign. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy.

Ads 94

Ads Privacy Advertising Advertisements 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

ROI 93

ROI Enterprise Management Webinar Metrics Digital Asset Management 93

Contently

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content.

Ad Building 78

Ad Building Content Lead Ranking SEO 78

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.

Ideal Customer Profiles 92

Ideal Customer Profiles Planning Work Management Paid Search Agency 92

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

NOVEMBER 29, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the intricate world of B2B marketing, the key to success lies in the seamless integration of marketing and sales efforts. Aligning marketing and sales teams can be a significant challenge for many companies. However, marketing orchestration can help. Marketing orchestration is a strategic framework that guides marketing activities from conception to execution and beyond.

Planning 76

Planning Work Management Paid Search Agency Marketing & Strategy 76

Navigate the Channel

NOVEMBER 29, 2023

If you’ve read anything written by the major marketing gurus over the past few years, you’ve probably heard that creating customer personas is the number one way to connect with both existing and potential customers. Depending on what you’ve read, the concept may be a little overwhelming. Don’t stress; the process doesn’t have to be that difficult. We’ve put together a simple checklist to help you create your first primary personas; you can build on them from there as you see fit.

Ideal Customer Profiles 65

Ideal Customer Profiles Psychographics Demographics FAQ 65

Engagio

NOVEMBER 29, 2023

Whether you’re a sales leader, a revenue enablement leader like me, or a sales professional, you need to know at least the basics of revenue enablement — what it is, why it’s important, and how to do it effectively. First, let’s define revenue enablement. It’s the process by which any business organization acquires and retains customers in order to maximize revenue generated through each stage of the customer journey by focusing on the delivery of great customer experiences.

DemandBase 62

DemandBase Order Generation Organization 62

Navigate the Channel

NOVEMBER 29, 2023

In the fast-paced world of B2B marketing, it’s easy to get caught up in the hustle and bustle, constantly churning out content to stay relevant. However, there’s a crucial element that often gets overlooked – the need for ‘room to breathe’ in your content strategy. In this article, we will delve into why providing space for your B2B content is essential, how it impacts your audience, and strategies to implement it effectively.

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B2B Content B2B Marketing Act-On 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. There are thousands of senior living communities in the United States, and Statista estimates that by 2050, more than one-fifth of the U.S. population will be 65 years of age or older. This means that the amount of senior living communities will certainly continue to grow. What does this mean for you?

Advertising Benchmark 62

Advertising Benchmark Hubspot Top of Funnel Communities 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Confessions of a B2B Marketer

NOVEMBER 29, 2023

Daniel Cmejla's LinkedIn Apollo's website Apollo's hiring page Influence book by Robert Cialdini Cialdini's six principles of persuasion Field Marketing 2.0 with Arthur Castillo of Chili Piper Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Ra

Linkedin 52

Linkedin B2B Marketing Twitter Demand 52