Webbiquity
SEPTEMBER 25, 2020
Contributed post. Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. That’s why it’s vital to recruit and build your team the right way. Here are a few key considerations to keep in mind. Offer Compelling Incentives.
Marketing Insider Group
SEPTEMBER 25, 2020
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.
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Brightedge
SEPTEMBER 25, 2020
5 min read It’s hard to believe that Bing has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Google vs Bing. Google sees 6.9 billion searches per day compared to Bing’s nearly 900 million searches per day.
Search Engine Journal
SEPTEMBER 25, 2020
Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. The post Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
SEPTEMBER 25, 2020
This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading → The post Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap] appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
SEPTEMBER 25, 2020
With a staggering unemployment rate and an uncertain economic future, 2020 has been a challenging, stressful year for many. Though some freelancers have experienced an uptick in client work, others have struggled to attract or retain consistent contracts to make ends meet. It’s always smart to diversify your content offerings, explore lucrative niches , and of course, never give up.
SmartBug Media
SEPTEMBER 25, 2020
Events are a great way to engage leads for your senior care company. Unfortunately, right now in-person events aren’t a possibility for a lot of people. That shouldn’t stop you from hosting these events—all you have to do is take them online! Webinars are such a great tool to provide information to your audience. They also allow two-way communication to take place.
Seismic
SEPTEMBER 25, 2020
Our journey towards becoming a more equitable and inclusive organization. Building an inclusive, diverse and equitable workforce starts with leadership and action. Author: Nicole McGuire, Vice President of People Operations & DEI Council Co-Chair. Injustice against Black Americans like George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks, and Jacob Blake continues to happen, each one as painful as the others.
Optinmonster
SEPTEMBER 25, 2020
Do you want to add a Keap popup to your website to grow your email list? Many small businesses boost their traffic, sales, and revenue by consistently sending valuable content and relevant offers straight to their subscribers. But getting started with email marketing can be overwhelming. Fortunately, email service providers make it easy for you to run targeted email campaigns.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Visitor Queue
SEPTEMBER 25, 2020
In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engaging specific targeted accounts. Account based marketing doesn’t just suggest that sales and marketing teams get along, It requires them to collaborate on account specific messages and campaigns to ensure a clear and concise messaging. A growing number of B2B marketers […].
Nuvi
SEPTEMBER 25, 2020
Reputation.com Demonstrates Breadth in Capabilities with Top Marks in Social Media Suites and Analytics. REDWOOD CITY, Calif. — September 25, 2020 — Reputation.com , provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced it has been named the “Leader” by G2 in Online Reputation Management, Social Media Suites and Social Media Analytics.
Goodish Agency
SEPTEMBER 25, 2020
What is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients. Challenges. Get more blog visitors to view related products.
DivvyHQ
SEPTEMBER 25, 2020
Once you hit publish on a new piece of content, you're obviously not done. Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Here's a quick guide if you need some help (or a refresher) in this department.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickZ
SEPTEMBER 25, 2020
30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in people losing interest in an online shopping site and choosing another for a better offer. Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue.
Outreach
SEPTEMBER 25, 2020
With most people still social distancing inside their homes, it’s more important than ever for sales professionals to build social selling skills to connect with fellow B2B professionals and research potential prospects and accounts. In-person meetings, networking at conferences, industry happy hours, chance meetings with prospects in elevators… they’re just not options these days.
Zoominfo
SEPTEMBER 25, 2020
Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. When you don’t give a sales team, or individual representatives, metrics to base their success off of, success is rendered arbitrary. And yes, we know what you’re thinking: Isn’t quota the metric that matters here?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Customer Experience Matrix
SEPTEMBER 25, 2020
There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both assemble that data into unified profiles; and both govern access to those profiles. Indeed, some CDP vendors have expanded into privacy management by building consent modules to their systems or by integrating third-party consent managers.
Zoominfo
SEPTEMBER 25, 2020
Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams.
Litmus
SEPTEMBER 25, 2020
In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time.
Zoominfo
SEPTEMBER 25, 2020
Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
SEPTEMBER 25, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Recently, I was doing some SEO keyword research, and it showed people are confused between the sales funnel and sales pipeline; many people believe they are the same based on search behavior. Understanding the difference is important for B2B sales and marketing. Companies will spend many resources to fill a sales funnel with leads, but forego the fundamental elements that create a predictable pipeline.
BOP Design
SEPTEMBER 25, 2020
Get a quick overview of content marketing for your B2B firm. Definition of Content Marketing. Content marketing includes any resource crafted to educate or engage your target market, such as. blog posts. articles. white papers. ebooks. case studies. use cases. webinars. videos. social media posts. infographics. charts. etc. Content Strategy for the Entire Customer Experience.
ClickZ
SEPTEMBER 25, 2020
30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed at helping marketers understand the role of the CDP in the larger martech stack — what it is, what it’s not, and how it compares with other tools. BlueConic’s free eBook — What is A CDP? And What Isn’t a CDP?
PureB2B
SEPTEMBER 25, 2020
The method in which a prospect becomes a lead can feel like a mystery at times. Even if you’re tracking your lead generation metrics, it’s still somewhat daunting. By the time you’ve nailed down what trends are working, everything changes and you feel like you’re back at square one again. All of this stress can be handled with a lead nurture and scoring process.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SmartBug Media
SEPTEMBER 25, 2020
This year’s Inbound looked a bit different, I don’t think any of us imagined attending the event through our computer screens and with kids and/or dogs as our background music. For the first year ever the entire SmartBug team was able to attend the conference allowing us to not just consume amazing content but also create it ourselves. With so many great content we still weren’t able to attend everything live (thank goodness Power Pass Holders can access the sessions for the next year!).
PureB2B
SEPTEMBER 25, 2020
The method in which a prospect becomes a lead can feel like a mystery at times. Even if you’re tracking your lead generation metrics, it’s still somewhat daunting. By the time you’ve nailed down what trends are working, everything changes and you feel like you’re back at square one again. All of this stress can be handled with a lead nurture and scoring process.
Vidyard
SEPTEMBER 25, 2020
You’re reaching out to prospects, customers, partners, and vendors through email, but your messages might be getting lost in the noise. The average person receives 96 emails per day. Do you carefully read every email you get? Most people don’t. Without that special something to set an email apart, yours will blend into the background. Using video is an easy hack to make your email beat out the other 95.
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