Fri.Sep 25, 2020

How to Hire the Best Talent for Your B2B Marketing Agency


Contributed post. Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. That’s why it’s vital to recruit and build your team the right way. Here are a few key considerations to keep in mind. Offer Compelling Incentives.

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How to Create Effective Thought Leadership Content

Marketing Insider Group

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.

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Human to human marketing: how to create a long-lasting relationship with your client


The best way to stand out in the market today is to give people what they want, and that is exactly the kind of approach that human to human marketing (H2H) offers. This is a kind of marketing that promotes closer relationships, made by people and for people. Some people might have thought that robots would dominate the future, that the population would mix with machines and that tools would replace people.

Software Review: Skypoint Cloud Combines CDP and Privacy Management

Customer Experience Matrix

There are obvious similarities between Customer Data Platforms and privacy systems: both find customer data in all company systems; both assemble that data into unified profiles; and both govern access to those profiles. Indeed, some CDP vendors have expanded into privacy management by building consent modules to their systems or by integrating third-party consent managers.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

First Input Delay (FID): what it is and how to increase it


Websites must have a positive impact on users right from the beginning, otherwise, the desired engagement may not happen. Also, what secures positive results is a good User Experience (UX). That is why it is so important to ensure that metrics such as First Input Delay (FID) are constantly tracked and improved. The response time that sites present may vary in the first user access. There are two possibilities for this: the experience is far below what is expected or there is a small break.

More Trending

How to Create a Keap Popup That Converts (The Easy Way)


Do you want to add a Keap popup to your website to grow your email list? Many small businesses boost their traffic, sales, and revenue by consistently sending valuable content and relevant offers straight to their subscribers. But getting started with email marketing can be overwhelming. Fortunately, email service providers make it easy for you to run targeted email campaigns. And one of the most popular email providers is Keap, previously known as Infusionsoft.

5 tips to up your online subscriber game


The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home.

What is Account-Based Marketing (ABM)

Visitor Queue

In simple terms, Account Based Marketing (ABM) is a strategy of directing resources to engaging specific targeted accounts.

Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

Content Marketing Institute

This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading → The post Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Your Forgotten Audience

Golden Spiral

Content Sales Branding/Positioning

Some Common Mistakes People Do that Wipe Out their Credit Score

Altitude Branding

Your credit score is very important and it can affect your financial future. You need to have a good credit score to be able to get loans or get a new credit card in the future. If your credit score becomes poor, then you will be considered a credit risk and this will hurt you in the future.

This is what a customer data platform (CDP) is designed to do


30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed at helping marketers understand the role of the CDP in the larger martech stack — what it is, what it’s not, and how it compares with other tools. BlueConic’s free eBook — What is A CDP? And What Isn’t a CDP? — is available from ClickZ.

All About Bing! Bing Image Search, Bing Webmaster Tools & More


5 min read It’s hard to believe that Bing has been around for over 10 years now.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create an Effective Webinar Strategy for your Senior Care Company

SmartBug Media

Events are a great way to engage leads for your senior care company. Unfortunately, right now in-person events aren’t a possibility for a lot of people. That shouldn’t stop you from hosting these events—all you have to do is take them online! Webinars are such a great tool to provide information to your audience. They also allow two-way communication to take place. Attendees can ask questions or chat with you directly with any information requests.

Building an inclusive, diverse and equitable workforce


Our journey towards becoming a more equitable and inclusive organization. Building an inclusive, diverse and equitable workforce starts with leadership and action. Author: Nicole McGuire, Vice President of People Operations & DEI Council Co-Chair. Injustice against Black Americans like George Floyd, Ahmaud Arbery, Breonna Taylor, Rayshard Brooks, and Jacob Blake continues to happen, each one as painful as the others.

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Delivering Episode 28: Seeing Into the Future With Oracle’s Chad S. White


In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”


PRINCETON, N.J., 23, 2020 /PRNewswire via COMTEX/ — PRINCETON, N.J.,

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Do You Build A Sales Rep Scorecard?


Imagine being responsible for something, and having no benchmark for what’s good, bad, or acceptable. It would be pretty hard, right? It would be like trying to throw a dart at the bullseye, all while blindfolded. When you don’t give a sales team, or individual representatives, metrics to base their success off of, success is rendered arbitrary. And yes, we know what you’re thinking: Isn’t quota the metric that matters here? We agree!

True Influence® Wins Best Influencer Marketing Management Platform Award


Annual awards program recognizes the top companies, technologies and products in the global marketing, sales, and advertising technology industry.

Customer Experience Takes Loyalty Further in Go-To-Market Plays


Businesses that are thriving in the pandemic often share a common trait: a product customers want that is simple to use and easy to access. Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty.

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”


SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda

Search Engine Journal

Learn which types of content to create for your buyers when they are Top of Funnel, Middle of Funnel, and Bottom of Funnel. The post Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda appeared first on Search Engine Journal. Content Marketing

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”



Why Publishing Content Alone Is Not Enough – How to Promote Content Effectively


Once you hit publish on a new piece of content, you're obviously not done. Promotion is a major part of the content marketing equation in today's competitive environment. So what does your content promotion strategy look like? Here's a quick guide if you need some help (or a refresher) in this department. Content Marketing Content Strategy Social Media Marketing Tips & How-Tos content distribution engagement marketing promotion publishing reach SEO social media strategy traffic

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”



How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.