Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Nielsen recently published its annual global marketing report titled , “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics indicated that most marketers are still challenged by elements of audience data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Search Engine Journal

JUNE 1, 2022

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal.

Keywords 143

Keywords Google SEO Traffic 143

Content Marketing Institute

JUNE 1, 2022

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.

Content 130

Content Process Companies 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JUNE 1, 2022

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck For Mac In July appeared first on Search Engine Journal.

Twitter 126

Twitter Tools 126

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

Search Engine Journal

JUNE 1, 2022

Sitewide audits can be daunting but are worth the time and effort. Here's how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO Audit For Large Sites & Organizations appeared first on Search Engine Journal.

SEO 111

SEO Organization Analytics 111

Benchmark Email

JUNE 1, 2022

The increasing importance of an end-to-end customer-centric experience is responsible for digital transformation in companies all around the world. The adoption of various digital technologies has made it significantly easy for businesses to transform their operations according to the new market requirements. According to a survey by Statista, digitally transformed enterprises are expected to account… The post Drive a Customer-Centric Digital Transformation via Email Marketing appeared fi

Digital Transformation 111

Digital Transformation Email Marketing Advertising Benchmark Paid Search Agency 111

Martech

JUNE 1, 2022

Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Work Management 111

Work Management Marketing Management Service Customer Satisfaction 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JUNE 1, 2022

How you structure your remote SEO team is essential to its success. Let's talk about company structure, salaries for international workers, and benefits to start. The post How To Build A Remote Team For SEO: Planning & Structure appeared first on Search Engine Journal.

SEO 110

SEO Ad Building Companies Ad Agencies 110

Martech

JUNE 1, 2022

Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.

Multi-Channel 110

Multi-Channel Ad Exchange Work Management Acquisitions 110

Search Engine Journal

JUNE 1, 2022

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For Sharper, More Effective Copy appeared first on Search Engine Journal.

Copywriting 108

Copywriting SEO Effectiveness Tips 108

DivvyHQ

JUNE 1, 2022

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain. There's a lot that has to happen in between those two points.

Content 105

Content Product Digital Asset Management Process 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

JUNE 1, 2022

Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here's what you can do to prepare. The post Reminder: Google Ending Expanded Text Ads This Month appeared first on Search Engine Journal.

Google 106

Google Ads 106

The Daily Egg

JUNE 1, 2022

Intelius is a leading provider of public data, with software that can help you perform background checks, look up criminal records, and. The post Intelius Review appeared first on The Daily Egg.

Software 104

Software Leads Lead Marketing Qualified Leads 104

Search Engine Journal

JUNE 1, 2022

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert appeared first on Search Engine Journal.

SEO 105

SEO Tips Content Webinar Metrics 105

Metadata

JUNE 1, 2022

We’re facing some weirdness again, friends. This time, it’s the economy. Experts like banks and economists are predicting a recession here , and here , and many CEOs are bracing for one. It’s definitely no fun to be staring down economic uncertainty just as we’re coming out the other side of a life-changing pandemic—but the best approach is to keep our cool.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. But of course, when advocating for your organization to become more customer-centric, you need more than a seemingly obvious (and sometimes abstract) idea.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Optinmonster

JUNE 1, 2022

Wondering how to get more subscribers on your text marketing list? The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. After all, everyone already has their phones at hand! In this article, we’ll go over 5 simple ways to grow your text marketing list.

SMS 98

SMS Mobile Marketing Opt-out Opt-in 98

Industrial Marketer

JUNE 1, 2022

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective. The right marketing strategies for startups can help.

Startups 98

Startups Cost Marketing Strategy Marketing & Strategy 98

Martech

JUNE 1, 2022

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, Walk, Run Approach to Multi-Channel ABM” presented by Terminus.

Account Based Marketing 94

Account Based Marketing ABM Webinar Metrics Multi-Channel 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

JUNE 1, 2022

In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New Services & Partnerships appeared first on Search Engine Journal.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Service 88

Brandpoint

JUNE 1, 2022

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing.

Ideal Customer Profiles 77

Ideal Customer Profiles Branding Brand Identity Planning 77

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.

Marketing Automation Services 82

Marketing Automation Services Enterprise Management Marketing Management Planning 82

Search Engine Journal

JUNE 1, 2022

seoClarity announced that it is acquiring enterprise SEO automation company RankSense. The post seoClarity Acquires RankSense appeared first on Search Engine Journal.

SEO 84

SEO Automation Companies 84

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

JUNE 1, 2022

Are you looking for a fast way to index your content? It’s possible with IndexNow. It’s an instant way to inform search engines about the recent content changes on your website. In this article, you’ll learn how to add the IndexNow feature to your website and boost your content indexing process. What is IndexNow? IndexNow is a simple way to ping search engines and lets them know about any content activity like adding, updating or deleting an existing page on your website.

Lead Scoring 80

Lead Scoring Lead Ranking API Content 80

Heidi Cohen

JUNE 1, 2022

Want to know what the Seismic Shift Marketing is and why and how it will impact your business? Get the Seismic Marketing Shift definition, data and tips to succeed. The post Seismic Shift Marketing: What You Need To Do Now appeared first on Heidi Cohen.

Marketing 75

Marketing Tips Business Amazon 75

The Daily Egg

JUNE 1, 2022

Podium is one of quite a few online reputation management companies on the market today. But as a messaging platform offering an. The post Podium Review appeared first on The Daily Egg.

Paid Search Agency 70

Paid Search Agency Companies Marketing Websites Marketing 70