Tony Zambito
MAY 7, 2021
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. What is different today versus the earlier 2000s is the pace of change is much more rapid as well as substantial.
Zoominfo
MAY 7, 2021
“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.
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Adobe Experience Cloud Blog
MAY 7, 2021
We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.
Contently
MAY 7, 2021
When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. Now, you might be saying, “Joe, you weird little content nerd, why are you so excited about this?” And listen, I get it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DivvyHQ
MAY 7, 2021
Is AI going to replace creative content producers? I used to say, “no way”. Now, I’m not as confident in that thought. But just how creative can AI get? Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
MAY 7, 2021
“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.
Pam Didner
MAY 7, 2021
Facebook. Twitter. LinkedIn. AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you.
Content Marketing Institute
MAY 7, 2021
Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading → The post Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash appeared first on Content Marketing Institute.
The Daily Egg
MAY 7, 2021
With economic conditions, marketing spending, customer satisfaction, and competition affecting sales, accurate forecasting seems like a far-fetched possibility for many businesses. Still, even a 10% forecasting accuracy can help you streamline your sales process, efficiently allocate resources, estimate costs and revenue, and so much more. We delve deep into sales forecasting beyond following a simple […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Matchcraft
MAY 7, 2021
Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into digital shopping habits across Europe. Read More.
Bannersnack
MAY 7, 2021
18 minutes read Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses. This consumer switch affected big brands predominantly (some recent examples are Sears and Toys “R” US) and led to a surprising statistic: across the US, almost 6,000 stores closed in the first three months of 2019.
Matchcraft
MAY 7, 2021
As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft. Providing our reseller and agency partners with insights into how to adapt their business models and how to guide their own clients in response to a changing consumer is a critical component to MatchCraft’s post-pandemic success.
Search Engine Journal
MAY 7, 2021
Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions. The post SEO Cost Calculator: How Much Should You Budget for SEO Services? appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
MAY 7, 2021
What is a marketing opportunity? It’s a way to grow your business or brand. It allows you to connect with potential customers and attract new leads searching for solutions your company can offer. . No one wants their company’s growth to become stagnant or stall altogether. But if you’re always going the same tactics with your marketing campaigns that exactly what will happen.
Search Engine Journal
MAY 7, 2021
Losing cookies may impact SEO. Here's how content as the new cookie might help brands better understand user needs in a cookieless world. The post SEO’s Place in a Cookieless Web: Is Content the New Cookie? appeared first on Search Engine Journal.
ClearVoice
MAY 7, 2021
When in a group setting, one person’s time management can be a headache for others. For example, what would happen if I missed the deadline for submitting this article? No doubt, my fellow teamlancers on the project would have been forced to miss their own deadlines. My editor would have missed her deadline in submitting her request for any revisions from me which would then have delayed her delivery of the polished copy to the web team.
Search Engine Journal
MAY 7, 2021
This week on Marketing O'Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features. The post Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MAY 7, 2021
Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations , entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse -- which similarly offers an audio chat room experience.
Conversica
MAY 7, 2021
Generating revenue is a big job. To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. By taking a holistic approach to revenue generation, a CRO can motivate and enable each team to do their best. This isn’t an easy task, of course.
Search Engine Journal
MAY 7, 2021
Study shows 60% of SaaS blog posts are NOT unique. Discover how to harness your stolen content for better SEO performance. The post 60% of SaaS Blog Content Appears Elsewhere Online: Study appeared first on Search Engine Journal.
Hubspot
MAY 7, 2021
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MAY 7, 2021
Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). The post 13 Tips for Writing Product Descriptions That Convert appeared first on Search Engine Journal.
Adobe Experience Cloud Blog
MAY 7, 2021
We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.
Search Engine Journal
MAY 7, 2021
Twitter takes first steps toward becoming a content platform by allowing journalists, creators and others to receive tips from their followers The post Twitter Announces Way to Make Money Called Tip Jar appeared first on Search Engine Journal.
Navigate the Channel
MAY 7, 2021
One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this industry utilize word-of-mouth advertising, search engine ranking is still incredibly important.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
MAY 7, 2021
Want to win back customers who’ve decided to cancel their plan? Watching customers churn is painful and can hurt your bottom line. The bright side is that their decision isn’t final yet. You can still reach out to win them back before they’re gone for good. In this post, we’re going to show you a sure-fire way of reaching out to customers as soon as they cancel.
Visitor Queue
MAY 7, 2021
Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]. The post How to Perform a Competitor Analysis appeared first on Visitor Queue Blog | Identify Website Traffic.
Hubspot
MAY 7, 2021
Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, " yes.". At work, the same can happen when collaborating on a shared document. It's usually an accidental keyboard stroke that does it. Unless it's done by your cat, in which case, it's not accidental – it's definitely sabotage. While a mistake like this is understandable, it can be frustrating and time-consuming to fix.
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