Fri.May 07, 2021

5 Essential Reasons To Create In-House Buyer Persona Expertise

Tony Zambito

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change.

The secrets to closing a multi-million dollar deal


“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going.


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The Triumph of Humility and Fierce Resolve


This marks the first of several round-up articles over the coming weeks on approaches, points of view and visions for what thoughtful, 21st century leadership looks like.

The Ultimate AI Test: How Creative Can AI Get in Content Creation?


Is AI going to replace creative content producers? I used to say, “no way”. Now, I’m not as confident in that thought. But just how creative can AI get? Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Seers Offers Easy-to-Use Cookie Consent

Customer Experience Matrix

The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense opportunity for systems that offer relief. Small businesses in particular need simple, low-cost solutions to comply with rules that require gathering consumer consent to data collection and giving consumers access to data that’s been collected.

More Trending

Google Advanced Search Operators for Competitive Content Research


Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators

How to Use Artificial Intelligence in Marketing

Pam Didner

Facebook. Twitter. LinkedIn. AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. That’s AI at work.

Retail Advertising In An Online Era: How To Do It Right


18 minutes read Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses.

What is Twitter Spaces? [+Why Marketers Should Care]


Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

How to Perform a Competitor Analysis

Visitor Queue

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition.

What Is Attribution Modeling and Why It’s So Important


As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails).

5 Steps for Marketers to Prepare for the Coming Cookie Disruption


Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger.

Running Into Issues in Shared Excel Sheets? Learn How to Lock Cells


Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, " yes.". At work, the same can happen when collaborating on a shared document. It's usually an accidental keyboard stroke that does it.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Is ABM right for me? A Checklist for ABM Newbies


ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies.

Tired of Waiting for IT to Generate Your Reports? Try Ad Hoc Analysis


In midsize to large companies, it's standard to have business intelligence (BI) analysts generate reports on behalf of employees. Having a designated team is great, as it signifies you have the resources to process large volumes of data. However, it can be a roadblock to decision-making.

How to Ask a Customer Why They Canceled (to Win Them Back!)


Want to win back customers who’ve decided to cancel their plan? Watching customers churn is painful and can hurt your bottom line. The bright side is that their decision isn’t final yet. You can still reach out to win them back before they’re gone for good.

Navigating the Next Phase


As the global economy begins to emerge from its slumber, the drive to empower local businesses to be successful continues to be the focus for MatchCraft.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Master Guide to SEO and B2B Construction Marketing

Navigate the Channel

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients.

SEO 65

HubSpot vs. Microsoft Dynamics

SmartBug Media

Chances are, you already know how critical choosing the right CRM is to marketing success. The decision can drive, or hold up, your marketing efforts for years to come.

Keyword Cannibalization: What it is and How to Avoid Keyword Cannibalization in SEO

If The Texas Chainsaw Massacre taught us anything, it’s that cannibalism (among other things) is detrimental and wrong. But don’t worry. It’s not human cannibalization that we’re interested in today.

How To Unlock Your Data To Improve Sales Execution And Sales Results

Square 2 Marketing

Your salesperson says, “I have a good feeling this one is going to close, boss!”. You scream, “Feeling? Our whole business is based on your gut instincts, Tony???”. This is a conversation sales teams and their leaders are having each day. Really?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

60% of SaaS Blog Content Appears Elsewhere Online: Study via @sejournal, @RebekahDunne

Search Engine Journal

Study shows 60% of SaaS blog posts are NOT unique. Discover how to harness your stolen content for better SEO performance. The post 60% of SaaS Blog Content Appears Elsewhere Online: Study appeared first on Search Engine Journal.

Perfect Your Go To Market With Data You Can Count On

HG Data

Y ou need accurate, robust, and granular data to Go To Market with confidence. Bringing your product, service, or solution to market is a milestone. Like most pivotal moments, it can be stressful.

13 Tips for Writing Product Descriptions That Convert via @sejournal, @himani_kankaria

Search Engine Journal

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). The post 13 Tips for Writing Product Descriptions That Convert appeared first on Search Engine Journal. Digital Experience SEO

Blog: CRO Series: Aligning Revenue-Generating Teams Using AI and Collaboration


Generating revenue is a big job. To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.