ANNUITAS
JUNE 10, 2020
Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years.
KoMarketing Associates
JUNE 10, 2020
What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. Fortunately, we do have many content formats and channels to choose from for our B2B content strategies. But there are so many options that the abundance of choice sometimes becomes a problem.
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Fusion Marketing Partners
JUNE 10, 2020
My friend and noted entrepreneur and teacher Steve Imke, posted an article titled, A recession is a great time to […].
Marketing Insider Group
JUNE 10, 2020
COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
JUNE 10, 2020
So, what is that one thing that you do after you wake up? Meditation? Make coffee? Let me prick a bubble for you. Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 billion. While this is true that people might open the emails but will hardly click through your content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JUNE 10, 2020
Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.
The Daily Egg
JUNE 10, 2020
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. Lead generation, customer relationship building, and driving conversions are three of the top benefits of leveraging automation software for […].
Search Engine Journal
JUNE 10, 2020
Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal.
SendGrid
JUNE 10, 2020
Learn how the Twilio SendGrid engineering team has scaled its infrastructure over the years to send over 3 trillion emails. The post Scale by Design: 3T Emails and Growing appeared first on SendGrid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickZ
JUNE 10, 2020
30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. It is never a good idea to jump into buying technology without fully understanding what you want to improve within your customer journey. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed.
Biznology
JUNE 10, 2020
This article continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distr
Sprout Social
JUNE 10, 2020
“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.”. —Black@Sprout Employee Resource Group, June 2020. To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision.
ClearVoice
JUNE 10, 2020
What can you learn from ~25 million bylined articles? A lot. We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ConvertKit
JUNE 10, 2020
Jump ahead. Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Start with the right questions. Get the insights you need to grow your audience. Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here !
Insider Interviews
JUNE 10, 2020
Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday.
Directive Agency
JUNE 10, 2020
“Hit your MQLS.”. “Can you drive more leads at a lower cost?”. “Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”.
Hubspot
JUNE 10, 2020
In April 2020, I attended the two-hour special " ACM Presents: Our Country ". In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms. And, while the show didn't have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
JUNE 10, 2020
Remote working was already becoming increasingly commonplace long before — you know. And the trend shows no signs of stopping. As reported by HR Review , one survey carried out by job site Monster in 2019, found 40 percent of workers in the U.K. were already working from home at least once a week. In addition, just over a quarter (26 per cent) of respondents said they would decline any job that didn’t give them the option of working remotely.
Optinmonster
JUNE 10, 2020
Do you want to boost sales with product recommendations, but not sure the best way to go about it? Today, we’re going to teach you step-by-step how to set up a product recommendation popup with OptinMonster. That way, you can maximize your profits and see an immediate increase in sales conversions. All while improving your customers’ shopping experience.
Golden Spiral
JUNE 10, 2020
The Article in 60 Seconds. Your company and your solution do not exist for your financial gain.
Forrester B2B
JUNE 10, 2020
It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed. My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. But it’s also true that 10 of the vendors […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
JUNE 10, 2020
PureB2B President & CEO Melissa Chang was recently interviewed by Rylee Meek on The Sales Conversion Podcast to talk about providing full-funnel demand generation solutions to the tech industry. The Sales Conversion Podcast features some of the brightest and successful minds in business today to discuss tactics for growing your business. Here are some of the beneficial topics covered in Melissa’s episode: How every company is doing the same thing to reach their buyers.
Moz
JUNE 10, 2020
Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.
PureB2B
JUNE 10, 2020
PureB2B President & CEO Melissa Chang was recently interviewed by Rylee Meek on The Sales Conversion Podcast to talk about providing full-funnel demand generation solutions to the tech industry. The Sales Conversion Podcast features some of the brightest and successful minds in business today to discuss tactics for growing your business. Here are some of the beneficial topics covered in Melissa’s episode: How every company is doing the same thing to reach their buyers.
Moz
JUNE 10, 2020
Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BenchmarkONE
JUNE 10, 2020
For modern educators and school communicators, keeping parents in the know on their children’s important school-related information looks much different than it used to. Long gone are the days of sending students home with letters, updates, and permission slips stuck into disorganized homework folders for parents to sift through. Today, like most things, teacher-parent communications have gone overwhelmingly digital — and there’s a bit of a learning curve, as you might expect.
PFL
JUNE 10, 2020
When customers can shape their own buying experiences, how can brands motivate them to buy? Get 7 practical tips for context marketing! The post CMO Book Club Recap: Context Marketing and the Modern Consumer appeared first on PFL.
Parse.ly
JUNE 10, 2020
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist knows how to do. If real-time analytics are the speedometer in a car, letting you know what’s happening right now so you can adapt on the fly, then historical analytics are the GPS —they can tell you where you need to go.
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