Thu.Jul 16, 2020

The Smart Marketer’s Guide to Accurate Lead Scoring

Marketing Insider Group

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you have more leads coming in, then you’ll have more conversions too, right? Well, of course, this is not always necessarily the case.

The 6 best video platforms to share your content

RockContent

By now, and a lot has been said about how videos are essential for a Digital Marketing strategy. Still, it’s important to highlight some of the reasons that we think make this type of content so relevant. We also have to address video platforms and how to host and share a video on the web. Choosing your platform is as fundamental as producing the video in the first place: it’s where you store your content and include the tools that help you show it to everyone.

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95% of LinkedIn Profiles, Content And Messaging Are Irrelevant: Sales Needs More Enablement from Marketing

Marketing Insider Group

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis. Buyers still want relationships with experts that can help them now with their current challenges and in the future.

6 Tips to Boost Your Click-Through Rate on Social Media

RockContent

When you’re posting on social media — whether it’s to garner more readers for a fresh blog post you’ve just published, to get people to buy a newly launched product, or get sign-ups for your new email newsletter — your ultimate goal is to get people from the social platform to visit your website. But getting people to click through to your website can be challenging as your audience is constantly flooded with countless other interesting posts in their social feed.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. But even if it’s higher, you shouldn’t worry either. Here are 10 awesome solutions to help you reduce it.

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4 Epic B2B Content Marketing Examples & Success Stories

Roketto

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why. Featured Content Marketing

How Healthcare Brands Can Publish Timely COVID Content That Audiences Need

Contently

A global pandemic impacts everyone and everything. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For many companies, especially in healthcare, covering the topic was vital. They had an obligation to share their knowledge with the public. For others, though, it was just another trending topic to jump on.

How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your unsubscribe rate is below average, which is 0.5% , you don’t need to worry. But even if it’s higher, you shouldn’t worry either. Here are 10 awesome solutions to help you reduce it.

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14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Make Your Inside Sales Team a Strategic Bridge Between Sales and Marketing

ANNUITAS

A well-orchestrated demand marketing program is a beautiful thing. Lead flow is consistent and predictable. Marketing interactions align to the customer journey. Marketing investments are optimized to produce the most lift, technology is fully leveraged to enable the whole process, and your Inside Sales team is a strategic bridge between sales and marketing. What could go wrong?

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The 30-Day Content Marketing Strategy Template (Use It as a Guide)

DivvyHQ

To win the marketing battle, you need an effective strategy. When you need to win that battle in a month’s time, you need a KILLER strategy. Here’s your secret weapon – a content marketing strategy template that will save you time so you can start #WINNING faster. Download the template today!

Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts

Content Marketing Institute

You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading → The post Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts appeared first on Content Marketing Institute. Company News

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How to Use Clipping Masks in Bannersnack (New Feature)

Bannersnack

We’ve done it again! This month has been full of feature releases, and we’re here to announce yet another one. This time it’s all about clipping masks—a new feature that will allow you to get even more creative with your designs. Thanks to clipping masks, you can say goodbye to workarounds. In Bannersnack, you now […]. News & Updates

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Epic B2B Content Marketing Examples & Success Stories

Roketto

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why. Featured Content Marketing

How to Create a Work Family

BenchmarkONE

Current work from home necessities aside, most of us probably spend a lot more active time at the office than we do outside of it. That makes it important to love (or at least really like) what you do, as well as the people you do it with. And while you can’t force friendships among your team members, there are things that you can do to help forge strong relationships among your staff. Creating a positive work culture is one aspect of fostering strong relationships among your employees.

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How Many Leads Does It Take To Make a Sale?

Belkins

Leads, leads, leads…it seems that there is no end to searching and gleaning high-value lead data that keeps your business afloat. Well, that’s true. This process never stops. In B2B sales, leads are like fuel. And to get far, you need lots of fuel. If you’re running a business, you must calculate how many leads you need at the current stage of your growth.

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How to increase revenue without increasing spend

ClickZ

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches.

4 industries that can make the most of interactive 3D configurators

ClickZ

30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience.

Freelancer vs. Content Marketing Agency: The Pros and Cons

Brandpoint

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. If so, you’re far from alone. Many organizations come to the realization they’re missing out on potential customers if they’re not publishing relevant, engaging content to their websites and social media sites.

Understanding Click Funnels vs. Sales Funnels

Sharpspring

Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales funnels. What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Cross-Generational Teamlancing Ecosystem

ClearVoice

Diversity and inclusion have been at the forefront of 2020 headlines. The concept not only applies to in-house talent and how companies hire, communicate with, and reward their employees. It extends to the people who work as independent contractors to support and grow your business — the teamlancing squad. Teamlancing is the future of freelancing, defined as “the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal.”

Sneak Peek: How to Get the Most Out of Your Tech Stack and Tactics

Litmus

What do you get when you combine Litmus, two marketing experts, and top tips on how to get the most from your technology investments? Our Litmus Live Day in July , of course! Our speakers are putting the finishing touches on their presentations as I write this, but here’s a little preview of what to expect (aka what you should be getting excited about and counting down the days for!). 5 ways to systematically fix your tech stack. In our first session, we welcome Moni Oloyede.

HubSpot Account Based Marketing: Orchestrating your ABM Marketing Program

Lake One

87% of marketers that measure ROI say ABM outperforms every other marketing investment. ITSMA. Maybe it goes without saying, but we think that Account Based Marketing is here to stay as an effective strategy to drive more leads for your business. HubSpot’s Account Based Marketing tools are some of our favorites from the big-time marketing software platform. HubSpot has stepped up to the plate and knocked their added features out of the park.

5 Strategies for Keeping Existing Clients Engaged

The Lead Agency

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up to 25 times more expensive to bring on a new customer than it is to keep an existing one.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.