Marketing Insider Group
JULY 16, 2020
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you have more leads coming in, then you’ll have more conversions too, right?
Contently
JULY 16, 2020
A global pandemic impacts everyone and everything. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For many companies, especially in healthcare, covering the topic was vital. They had an obligation to share their knowledge with the public. For others, though, it was just another trending topic to jump on.
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ANNUITAS
JULY 16, 2020
A well-orchestrated demand marketing program is a beautiful thing. Lead flow is consistent and predictable. Marketing interactions align to the customer journey. Marketing investments are optimized to produce the most lift, technology is fully leveraged to enable the whole process, and your Inside Sales team is a strategic bridge between sales and marketing.
Roketto
JULY 16, 2020
Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
JULY 16, 2020
LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. Even though many companies are in cash conservation mode, I do not believe that the “silence” is a direct result of the health crisis. Buyers still want relationships with experts that can help them now with their current challenges and in the future.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JULY 16, 2020
Business Intelligence software—or BI software—is a set of tools designed to make sense of large data sets. Companies across all industries are compiling massive amounts of data at scale. But that data is useless if you can’t use it to make crucial business decisions. BI software helps organizations collect, analyze, and monitor data. The software […].
ClearVoice
JULY 16, 2020
Diversity and inclusion have been at the forefront of 2020 headlines. The concept not only applies to in-house talent and how companies hire, communicate with, and reward their employees. It extends to the people who work as independent contractors to support and grow your business — the teamlancing squad. Teamlancing is the future of freelancing, defined as “the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal.” For exampl
Sprout Social
JULY 16, 2020
Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches.
Content Marketing Institute
JULY 16, 2020
You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading → The post Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JULY 16, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. For years companies have faced increasing pressure to take a stand on social and political issues.
ClickZ
JULY 16, 2020
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget.
The Lead Agency
JULY 16, 2020
When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful.
Bannersnack
JULY 16, 2020
We’ve done it again! This month has been full of feature releases, and we’re here to announce yet another one. This time it’s all about clipping masks—a new feature that will allow you to get even more creative with your designs. Thanks to clipping masks, you can say goodbye to workarounds. In Bannersnack, you now […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickZ
JULY 16, 2020
30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience.
Roketto
JULY 16, 2020
Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why.
DivvyHQ
JULY 16, 2020
To win the marketing battle, you need an effective strategy. When you need to win that battle in a month’s time, you need a KILLER strategy. Here’s your secret weapon – a content marketing strategy template that will save you time so you can start #WINNING faster. Download the template today!
PFL
JULY 16, 2020
Find out how Associa converted stalled deals to wins that achieved an average of 30% higher revenue. The solution: PFL and personalized direct mail! The post Associa Success Story appeared first on PFL.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DemandBase
JULY 16, 2020
Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 percent to 10 percent.
Belkins
JULY 16, 2020
Leads, leads, leads…it seems that there is no end to searching and gleaning high-value lead data that keeps your business afloat. Well, that’s true. This process never stops. In B2B sales, leads are like fuel. And to get far, you need lots of fuel. If you’re running a business, you must calculate how many leads you need at the current stage of your growth.
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
BenchmarkONE
JULY 16, 2020
Current work from home necessities aside, most of us probably spend a lot more active time at the office than we do outside of it. That makes it important to love (or at least really like) what you do, as well as the people you do it with. And while you can’t force friendships among your team members, there are things that you can do to help forge strong relationships among your staff.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
Sharpspring
JULY 16, 2020
Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales funnels. What is a Click Funnel?
Litmus
JULY 16, 2020
What do you get when you combine Litmus, two marketing experts, and top tips on how to get the most from your technology investments? Our Litmus Live Day in July , of course! Our speakers are putting the finishing touches on their presentations as I write this, but here’s a little preview of what to expect (aka what you should be getting excited about and counting down the days for!).
Whale Pages
JULY 16, 2020
Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” Written By Simon Alcott: Published July 17th, 2020 | Updated July 17th, 2020. Simon Alcott is a growth hacker and the driving force behind WhalePages, a SaaS development company , and the publisher of the web’s most in-depth SaaS marketing playbook ?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Moz
JULY 16, 2020
Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.
RDW Group
JULY 16, 2020
Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, … The post 7 Tips for Virtual Media Interviews appeared first on RDW Group.
The Brit Agency
JULY 16, 2020
Inbound Marketing is a technique that attracts B2B customers to your website through the creation of content marketing, search engine optimization (SEO), user experience, branding and social media marketing.
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