Fri.Nov 08, 2019

Email Open Rates Best Practices


Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs


Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.

How Proper Data Management Impacts Email and Content Marketing

Modern Marketing

Data -- and more specifically, the amount of data -- is changing how companies see the environment around them. It is also impacting how they understand their audience, and how they make decisions. Marketing is one component of a company that feels the impact of data.

Email 130

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Become an Innovative Leader

Carla Johnson

November 7, 2019 Last year a CEO in a global organization asked me to dinner. We’ve known each other for more than a decade, and he’s had a steady ascent up the corporate jungle-gym. (We We all know it’s not actually a ladder.) Now that he had the view from the top, I asked him what looked different.

More Trending

Top Omnichannel Engagement Techniques to Deliver a Unified Customer Experience


Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product.

How Creative Minds Can Learn to Love Data


While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences.

How to Sell ABM to your Executive Team


We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Creative Sales Promotions For This Holiday Season


When the millionth red-and-green holiday promo makes its way into your inbox, it becomes difficult to think creatively about how your business might create its own.

How Writers Help Clients Reach Their Goals (and How to Demonstrate It)


When you’re pitching a new client, what do you put first… your revenue goals or theirs? All too often, freelance writers worry about their own hustle and bottom line, and forget that a major part of building a solid foundation is prioritizing the goals of those who send you checks.

My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. It was a great conference with lots of great sessions packed with learnings, ideas, and conversations.

Best Marketing Books for B2B Marketers In 2019


Prologue. Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? People don’t like reading anymore, or do they? Well, they do.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Optimize Your Landing Page SEO


Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through.

5 Tips on How to Get an Excellent Credit Score

Altitude Branding

A credit score is an analysis of your credit; it represents your creditworthiness. It relates to how likely you’re to repay your debts. .

Get Your Brand Heard with Voice-Enabled Content

Martech Advisor

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device.

Brand 79

How to Personalize User Experiences to Retain Customers

Altitude Branding

As soon as we’ve transitioned into the predominant use of digital channels to buy and connect with businesses, we’ve sacrificed a certain level of intimate and personal interaction with the brand in question.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially.

How to Find Work-Life Balance as a Remote Employee


Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free.

Work 52

Adobe MAX 2019: The Five Most Important Announcements


Reading Time: 3 minutes. For legions of creatives, Adobe MAX is worth putting down the stylus to congregate with thousands of others at the holy grail of all things Adobe Creative Cloud. And this past week, the announcements from Adobe MAX 2019 in Los Angeles did not disappoint.

All the ABM You Need for Dreamforce and More


It’s that time of the year again, great food, drinks, and conversation…and no, I’m not talking about Thanksgiving dinner, I’m talking about Dreamforce. It’s no surprise Dreamforce falls the week before Thanksgiving; it’s basically a holiday itself.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

First-Time Holiday Shoppers Offer Huge Business Potential


With the holiday shopping season rapidly approaching, retailers are gearing up for their most wonderful time of the year (at least in terms of sales numbers).

How to Find Work-Life Balance as a Remote Employee


Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free.

Work 52

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

List 52

5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Tips for Personalizing Websites with Rapidly Changing Retail Catalogs


With the holidays quickly approaching, it’s important for retail e-commerce companies to help customers find the items they love and drive urgency to make the biggest impact. For retailers with rapidly changing catalogs or single-inventory items, this challenge is often amplified.

15 Content Marketing Benefits That Can Increase Your Audience Engagement

Unbound B2B

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship.

HTTP 304 Not Modified, Explained in 500 Words or Less


The other night I was searching "Best Pasta Dish Recipes" on Google. I clicked the first link and was stopped by the dreaded error code. I'm willing to bet something similar has happened to you, at one point or another. When that happens, it's not just my brain experiencing technical difficulties.

Words 48