Fri.Nov 08, 2019

Email Open Rates Best Practices


Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.

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Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs


Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.

How Proper Data Management Impacts Email and Content Marketing

Modern Marketing

Data -- and more specifically, the amount of data -- is changing how companies see the environment around them. It is also impacting how they understand their audience, and how they make decisions. Marketing is one component of a company that feels the impact of data.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Omnichannel Engagement Techniques to Deliver a Unified Customer Experience


Today, consumers use an average of six different touch points while buying an item. About 15 years ago, this number was only two. Google Research substantiates the multi-channel approach adopted by modern consumers. It reveals that 98% of Americans switch between devices on the same day.

More Trending

How to Become an Innovative Leader

Carla Johnson

November 7, 2019 Last year a CEO in a global organization asked me to dinner. We’ve known each other for more than a decade, and he’s had a steady ascent up the corporate jungle-gym. (We We all know it’s not actually a ladder.) Now that he had the view from the top, I asked him what looked different.

15 Content Marketing Benefits That Can Increase Your Audience Engagement

Unbound B2B

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship.

How Writers Help Clients Reach Their Goals (and How to Demonstrate It)


When you’re pitching a new client, what do you put first… your revenue goals or theirs? All too often, freelance writers worry about their own hustle and bottom line, and forget that a major part of building a solid foundation is prioritizing the goals of those who send you checks.

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5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Sell ABM to your Executive Team


We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works.

Get Your Brand Heard with Voice-Enabled Content

Martech Advisor

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device.

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How Creative Minds Can Learn to Love Data


While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences.

How to Optimize Your Landing Page SEO


Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product.

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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. It was a great conference with lots of great sessions packed with learnings, ideas, and conversations.

Best Marketing Books for B2B Marketers In 2019


Prologue. Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? People don’t like reading anymore, or do they? Well, they do.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

26 Modern & Fresh Flyer Design Examples To Inspire Your Next Visual


Regardless of how old you are, one thing is absolutely certain: it’s impossible not to have received a flyer in your mailbox. In fact, flyers are some of the oldest types of marketing materials that are still being used to this day. The rise of the Internet did not make them vanish, but instead, the […]. Design Marketing

3 Steps to Building a Better Marketing Attribution Model

Martech Advisor

In this article, Teemo CEO & Co-founder Benoit Grouchko will talk about the challenges behind attribution and provide tips on how marketers can get the most out of their digital marketing spend. Attribution models aren’t perfect.

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Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially.

What is an Omnichannel Customer Experience? Definition, Journeys and Examples

Martech Advisor

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

All the ABM You Need for Dreamforce and More


It’s that time of the year again, great food, drinks, and conversation…and no, I’m not talking about Thanksgiving dinner, I’m talking about Dreamforce. It’s no surprise Dreamforce falls the week before Thanksgiving; it’s basically a holiday itself.

What is Customer Service Experience? Definition, Examples and Best Improvement Strategies

Martech Advisor

Customer service experience is defined as the perception or opinion a customer forms about the support a company provides during purchase and post-purchase cycle.

How to Find Work-Life Balance as a Remote Employee


Working from home is becoming increasingly popular, with an estimated. 66% of companies now allowing remote work and 16% operating completely office-free.

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5 Tips for Personalizing Websites with Rapidly Changing Retail Catalogs


With the holidays quickly approaching, it’s important for retail e-commerce companies to help customers find the items they love and drive urgency to make the biggest impact. For retailers with rapidly changing catalogs or single-inventory items, this challenge is often amplified.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.