Fri.Nov 08, 2019

Email Open Rates Best Practices


Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

How Proper Data Management Impacts Email and Content Marketing


Data -- and more specifically, the amount of data -- is changing how companies see the environment around them. It is also impacting how they understand their audience, and how they make decisions. Marketing is one component of a company that feels the impact of data. In the report, Analytics Comes of Age , published in January 2018 by McKinsey, close to half of all respondents noted analytics and data have fundamentally changed sales and marketing in their organizations.

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Report: 44% of Marketers are at a ‘Basic’ Level of Audience Management Maturity

KoMarketing Associates

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity. Merkle and MarTech Advisor recently published the “State of Audience Management Maturity” report, and statistics found that 44% of marketers only consider themselves to be at a “basic” level of audience management maturity.

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs


Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher. You can hit a surprise slowdown in business due to holidays, sudden shift in economic trends or expectations, changes in government policy, the loss of a large customer, or any of a hundred different reasons.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Get Your Brand Heard with Voice-Enabled Content

Martech Advisor

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device. This need for immediate information drives the adoption of new technologies such as voice assistants, which are rapidly shaking up and enhancing consumers’ everyday digital experiences.

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More Trending

Top personalization trends: Email named #1 channel


Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Acquia turned their survey findings into an ebook, Six Personalization Trends You Need To Know , which lists details regarding the top personalization takeaways they gleaned from their research, and provides guidance for companies about how they can launch personalization initiatives within their organization.

­­25 Things You Can't Miss at Super Forum 2019

Higher Logic

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you.

3 Steps to Building a Better Marketing Attribution Model

Martech Advisor

In this article, Teemo CEO & Co-founder Benoit Grouchko will talk about the challenges behind attribution and provide tips on how marketers can get the most out of their digital marketing spend. Attribution models aren’t perfect. Marketers struggle to understand if (and to what extent) marketing spend impacts the bottom line. With digital marketing, there arose an opportunity for better tracking and thus more accurate attribution models.

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15 Content Marketing Benefits That Can Increase Your Audience Engagement

Unbound B2B

As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship. In short, both parties (business and audience) need to have meaningful conversations about what they want. Why Audience Engagement is Critical.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

26 Modern & Fresh Flyer Design Examples To Inspire Your Next Visual


Regardless of how old you are, one thing is absolutely certain: it’s impossible not to have received a flyer in your mailbox. In fact, flyers are some of the oldest types of marketing materials that are still being used to this day. The rise of the Internet did not make them vanish, but instead, the […]. Design Marketing

5 Tips to Create a Seamless Website Experience to Increase Conversions

Referral Rock

Guest Post Jason Chow is an internet marketer who loves to blog about internet marketing tips, website building tips, online business ideas and many more. He manages website administrative and outreaching tasks for WebRevenue. He keeps himself updated with the latest technology especially related to the web hosting industry. He can be reached via Twitter and LinkedIn. . Whether it’s fair or not, most people are going to judge your business by the quality of its website.

How to Sell ABM to your Executive Team


We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when trying to implement ABM, one of which includes getting buy-in from the C-Suite. Pitching an account-based marketing strategy to your executive team can be tricky.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

What is Customer Service Experience? Definition, Examples and Best Improvement Strategies

Martech Advisor

Customer service experience is defined as the perception or opinion a customer forms about the support a company provides during purchase and post-purchase cycle. Customer service experience is the overall experience of a customer based on interaction with a company’s sales, support and service teams during and after a purchase.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy.

What is an Omnichannel Customer Experience? Definition, Journeys and Examples

Martech Advisor

“Omnichannel customer experience is defined as a cross-channel customer-centric approach through which a company aims to provide a seamless, unified and contextual customer experience, irrespective of device, channel or platform of interaction” In today’s connected world, where brands strive to be present across channels and devices, an omnichannel approach allows them to be more cohesive.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. OK, Boomer The B2B Millennial Buyer Survey Report.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms

Martech Advisor

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Content automation can effectively reduce the time and effort needed for iterative marketing activities.

How to Optimize Your Landing Page SEO


Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. When creating an SEO-rich piece of content, the goal is to engage the reader and have them spend as much time on page as possible, then leave with the answer they were looking for.

What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. This article by. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Table of Contents: What Is Mobile Ad Network? Five Benefits of Mobile Ad Networks. Mobile Ad Network Pricing Models. Types of Mobile Ads.

How to Become an Innovative Leader

Carla Johnson - Innovation

November 7, 2019 Last year a CEO in a global organization asked me to dinner. We’ve known each other for more than a decade, and he’s had a steady ascent up the corporate jungle-gym. (We We all know it’s not actually a ladder.) Now that he had the view from the top, I asked him what looked different. He was quick. The post How to Become an Innovative Leader appeared first on Carla Johnson.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How Creative Minds Can Learn to Love Data


While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your target market’s interests and preferences. If you or your team struggle in the content analytics department, read this, and learn to embrace the data-driven future of content marketing.

Best Marketing Books for B2B Marketers In 2019


Prologue. Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? People don’t like reading anymore, or do they? Well, they do. At least the ones with some outlook or visions always are the people who never stop learning from others’ perspectives & things around them. According to a report from, most CEOs & executives read 4-5 books per month.

HTTP 304 Not Modified, Explained in 500 Words or Less


The other night I was searching "Best Pasta Dish Recipes" on Google. I clicked the first link and was stopped by the dreaded error code. I'm willing to bet something similar has happened to you, at one point or another. When that happens, it's not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server.

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How Brands Can Stay Relevant With Agile Branding

Martech Advisor

In today’s digital landscape, brands face the dual challenge of upholding brand consistency and adhering to core values while also embracing agility and adaptability. Lucy Mehrtens, Communications Officer at Templafy, explains how technology is driving the need for agile branding. Brands are in an on-going battle to stay relevant.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.