Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 200

eCommerce Tactics Budget Programs Work Management 200

Optinmonster

JANUARY 24, 2022

In today’s post, we’ll show you what you need to know about one of the most popular email service providers on the market: Drip. Drip is a popular marketing tool optimized for eCommerce and small businesses. Drip is one of the most flexible email providers on the market. Flexibility. Automation. WooCommerce.

Small Business Marketing 75

Small Business Marketing Business eCommerce Template 75

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. is a content marketing analytics platform designed specifically for measuring the performance of content.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

OCTOBER 18, 2022

To help you grow as an experimentation expert who regularly discovers fresh, results-triggering ideas, you need continuous, updated learning. If you’re a CRO, experimenter, or marketer, you don’t have to go out to hunt for these. Sign up via the link below — just after you’ve checked out a sample. Sounds great? The Perspective.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

ConvertKit

DECEMBER 19, 2018

John – I have evaluated your email marketing strategy and I think ConvertKit would be a great addition to your suite of tools. Jay Baer talks about this in his new book, Talk Triggers *It’s a great book and I highly recommend giving it a read. They were designed to be a trigger. Bottom line is that people love samples.

Tips 98

Tips Word of Mouth Sample Peer-to-peer 98

Optinmonster

JULY 1, 2021

Now that you know what to look for in a request a quote plugin, let’s see what the market has to offer. And we specifically took into account the unique needs of eCommerce stores. OptinMonster is the best marketing tool to create stunning request a quote campaigns on your site. B2B eCommerce for WooCommerce.

Enterprise Management 80

Enterprise Management Best Practices Work Management eCommerce 80

Optinmonster

APRIL 19, 2023

Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Are you looking for the best sales promotion examples?

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Sharpspring

FEBRUARY 10, 2020

While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways. As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes. How Does Email Marketing Automation Work? Benefits of Email Automation.

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

Convert

MAY 16, 2022

If you’ve been around the eCommerce block for a while, you’ve seen the evidence. The entire ecommerce sales funnel is pointed toward the product page. As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. Guessing is not a sound business practice.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Optinmonster

SEPTEMBER 8, 2021

Email marketing is crucial to the success of any eCommerce business. By adding a stunning email signup form to your Shopify store, you can encourage users to subscribe to your list and market your brand through emails. And if you switch over to the eCommerce tab, you’ll see options specially created for Shopify stores.

Template 64

Template Newsletter Display Rules 64

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Optinmonster

APRIL 8, 2021

Frequently bought together is often used as an upselling or cross-selling marketing hack by eCommerce stores across the globe. Adding advanced marketing techniques to your site like cross-selling or upselling is not easy. This means the same offer appears to all customers which isn’t ideal in eCommerce.

Cross-Selling 59

Cross-Selling Display Purchase Custom Publishing 59

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Mailmunch

MAY 28, 2021

It helps your business maximize its marketing budget and boosts every aspect of your marketing strategy. When a consumer visits your site and takes action, it triggers an email response. According to digital marketing experts, retargeting is one of the most effective ways to convert consumers. Source: Instasent.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. You can trigger a mobile exit popup when someone scrolls up on their screen. Images can make a huge difference in any online marketing campaign, and exit popups are no exception. Do Exit Popups Work on Mobile?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

JANUARY 24, 2024

Are you using testimonials in your marketing? Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Testimonials are a vital part of our marketing strategy here at OptinMonster. Have a sample testimonial letter handy and customize it for each client.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Parse.ly

APRIL 6, 2020

As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. Content marketing teams are catching onto what media publishers have known for years: if you’re publishing a lot of content, you’d better have a good measurement system in place. Kissmetrics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

JUNE 15, 2021

Inline forms grab the attention of your readers and gets them to signup for email newsletters or other marketing campaigns. OptinMonster is by far the best lead generation tool on the market. OptinMonster comes with 50+ beautiful templates to suit different marketing goals. Let’s dive right into the tutorial.

Lock-In 59

Lock-In Template Display Rules 59

Optinmonster

APRIL 16, 2021

By integrating Mailchimp, you can send automated email marketing campaigns to subscribers or users on your site. Mailchimp is one of the most popular email marketing services. It’s grown into an all-in-one marketing tool and offers tons of integration options for various website platforms.

API 75

API Display Lead Generation Template 75

Optinmonster

APRIL 7, 2021

OptinMonster has tons of display targeting rules including ones specifically for eCommerce stores. For instance, the Exit-Intent® trigger will detect when the visitor is about to leave your site and display a popup. Step 4: Integrate With Email Marketing Services. Exit-intent popups are incredibly powerful.

Display 75

Display Rules Template Custom Publishing 75

TrustRadius Marketing

MARCH 5, 2019

What better way to do that than through email marketing? Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets. Email marketers are expected to spend an estimated $350 million this year, up by $80 million from 2015.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

What better way to do that than through email marketing? Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets. Email marketers are expected to spend an estimated $350 million this year, up by $80 million from 2015.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

Huptech Web

JULY 7, 2022

Do you know what’s more daunting than eCommerce website development? They say— don’t go for eCommerce as you’ve to compete with 20 million eCommerce websites globally. Yes, the best time to have an eCommerce website was a decade ago, but the second-best time to have it is now.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Brandwatch Marketing

NOVEMBER 19, 2018

Market is the only thing that matters. You can have a stellar product, and a great team building it, but if the market isn’t there to buy, your company can’t go anywhere. This makes finding, and appealing to, the right market one of your most crucial tasks. Asking your audience about your product/market fit.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers to their problems lie), you must understand what solutions your target audience is searching for first. What’s that, you ask?

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers lie), you must understand what solutions your target audience is searching for first. What’s that, you ask? Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Optinmonster

APRIL 28, 2021

When you run a marketing campaign, you’ll likely see that some people respond while most of them ignore it. Follow-up email marketing campaigns for subscribers. That’s the Marketing Rule of 7 created in the 1930s when movie studios found that they needed to advertise 7 times before a person watched their movie.

Campaigns 79

Campaigns Rules Display Custom Publishing 79

Unbounce

JUNE 8, 2020

Part of the challenge is that ecommerce and SaaS leads are pretty good at blending in and—understandably—reluctant to join yet another mailing list. Moreover, it becomes clear that list building and lead nurturing are vital to sales and signups for ecommerce and SaaS businesses. The Power of Lead Magnets for Ecommerce and SaaS.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. You can then trigger automated emails to new subscribers to welcome them to your brand.

API 59

API Template Rules Click Rate 59

Goodish Agency

MARCH 25, 2021

This Google Analytics tutorial will point out the most common missed opportunities we usually see amongst the clients of Goodish Digital Marketing Agency. Then, you can import this audience into Google Ads, and re-market to them directly or simply create a similar audience in Google Ads. Tweet. AUDIENCES IN GOOGLE ANALYTICS.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Hubspot

OCTOBER 18, 2012

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Unbounce

APRIL 17, 2019

It’s pretty hilarious : Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Leaky funnels like this one are everywhere, and most marketers aren’t doing enough to fix them. It’s far from perfect… Social Commerce Is Not a Replacement for All Marketing. Email Marketing to Nurture Customers.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. Static email lists are pretty common in email marketing. In some companies, like eCommerce company Gilt Group , that number rose to half. Integrating social media with your email marketing helps your content spread.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Optinmonster

FEBRUARY 27, 2024

After Sale Trigger Events Subject: Thanks for Your Interest in [Event/Product/Service]! Or, you can collect even more information about your eCommerce store. This sample email hosted by Really Good Emails gets right to the point. Thank you for your time, and I look forward to hearing from you soon.

Template 82

Template Top of Funnel Examples Marketing Proposals 82

Optinmonster

APRIL 5, 2023

In other words: your subject lines can make or break your email marketing campaigns. Avoiding Spam Filters : Certain words and phrases can trigger spam filters, causing your email to be marked as spam and potentially end up in the recipient’s spam folder or not being delivered at all. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Ontraport

NOVEMBER 25, 2021

After contacts opt in, nudge them to sign up for a free trial, sample or demo (or whatever your next step is!) For example, say you’re a marketing consultant who offers two different lead magnets in exchange for new email addresses. You’d end up with two audiences: one for membership interest and one for marketing data interest.

Facebook 113

Facebook Top of Funnel Opt-out Opt-in 113